Confectionery Market Research Reports & Industry Analysis

The term “confectionery” typically encompasses products such as chocolate and non-chocolate candy; gum; ice cream and frozen desserts; cookies, cakes, and pastries; and other sweet goods such as jams, jellies, and preserves. Non-chocolate candy can be a wide-ranging term classification, particularly at the international level. Marzipan, fruit-paste candies, jelly beans, marshmallows, nut brittles, toffees, and mints all are classified as non-chocolate candies.

Confectionery is sold through one of the broadest spectrums of retail channels of any food product. These channels include supermarkets, grocery stores, mass merchandisers, drugstores, convenience stores, gourmet/specialty stores (including chocolate stores, bulk candy stores, specialty food stores, kitchenware stores, and chains owned by companies that both manufacture and retail chocolate), department stores, health and natural food stores, warehouse clubs, bakeries, coffeehouses and cafés, ethnic markets, movie theaters, kiosks and tobacco stores, card and gift shops, toy stores, office supply stores, florists, transportation terminals, mail-order catalogs, online stores on the Internet, and many others, as well as vending machines and street vendors.

Confectionary sales typically peak at holidays, including Christmas, Hanukkah, Valentine's Day, Easter, and Halloween, and confections are historically welcome as gifts and popular as self-indulgences. As a result,

MarketResearch.com’s catalog of reports focusing on confectionery also includes research on the burgeoning food gifting industry, which is expected to see healthy gains through 2016 and beyond.

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Confectionery Industry Research & Market Reports

  • Sugar Confectionery in Denmark

    ... confectionery products with liquorice flavour that Danes love. Moreover, this category specifically saw many new product launches towards the end of the review period. Ga-JoL introduced two new pastilles, Ga-JoL Original Red and the limited ... Read More

  • Sugar Confectionery in Guatemala

    ... younger children, particularly at birthday parties where traditional piñatas regularly feature, special events, and during certain seasonal holidays and occasions. Given its maturity, retail volume and current value growth rates are typically low year on ... Read More

  • Sugar Confectionery in Dominican Republic

    ... ones. With all retailers fully reopened there has been a full return to impulse buying, underpinning retail volume sales. Nevertheless, budget-conscious consumers are trading down to lower-priced items in this category, with higher-priced sugar confectionery ... Read More

  • Chocolate Confectionery in Dominican Republic

    ... remains above average. Nevertheless, consumers continue to make allowances for chocolate confectionery since it is considered a small occasional indulgence. While many consumers are turning to items they perceive to be healthier, small indulgences in ... Read More

  • Gum in Dominican Republic

    ... heavily impacted in 2020 at the height of the COVID-19 pandemic. Chewing gum is mostly used between meals to clean teeth and freshen breath, particularly if consumers expect to be socialising with other people. In ... Read More

  • Chocolate Confectionery in New Zealand

    ... behind this are multi-faceted, with the Reserve Bank of New Zealand dropping interest rates to record lows at the start of the pandemic, overstimulating the local economy. Additionally, domestic and international supply chain disruptions and ... Read More

  • Chocolate Confectionery in Guatemala

    ... occasions and social gatherings has waned slightly in 2023, in the face of restricted budgets. However, the post-pandemic revival of on-the-go eating occasions continues to stimulate demand for chocolate confectionery and support retail sales growth. ... Read More

  • Gum in New Zealand

    ... this are multi-faceted, with the Reserve Bank of New Zealand dropping interest rates to record lows at the start of the pandemic, overstimulating the local economy. Additionally, domestic and international supply chain disruptions and rising ... Read More

  • Gum in Canada

    ... freshening breath. With socialisations and gatherings returning to normal levels, manufacturers have not only focused on new product launches and introducing new flavours but have also engaged in strong promotional activities, positioning gum as an ... Read More

  • Sugar Confectionery in Canada

    ... increase in socialising activities, the return to office settings, and the rise in on-the-go snacking have contributed to the category's improved performance. Leading brands like Twizzlers, Skittles, Jolly Rancher, and Tic Tac, among others, are ... Read More

  • Sugar Confectionery in Belgium

    ... thirsty for innovations, and are often willing to try new products without thinking about the health benefits. The main consumption motivations are indulgence and taste; consumers are looking for a sweet escape while consuming these ... Read More

  • Gum in Guatemala

    ... Industry sources note that fewer social gatherings, reduced cigarette consumption and other social and mobility variables have influenced the category’s struggle to recover fully. They also stated it might be a category where consumers have ... Read More

  • Sugar Confectionery in New Zealand

    ... contribute to these inflationary pressures. The Reserve Bank of New Zealand's record-low interest rates at the start of the pandemic over-stimulated the local economy. Additionally, domestic and international supply chain disruptions, rising logistics costs, and ... Read More

  • Chocolate Confectionery in Canada

    ... have gained popularity. Moreover, there has been a notable shift towards healthier indulgence in the post-COVID-19 era, with consumers paying increased attention to product labels and seeking options with reduced sugar content and functional benefits. ... Read More

  • Gum in Belgium

    ... which led to a steep decline in sales of gum, posing challenges to the category’s growth trajectory. Chewing gum, sales of which are directly proportional to social interactions, bore the brunt of this impact. Nonetheless, ... Read More

  • Chocolate Confectionery in Belgium

    ... social events such as weddings and corporate gatherings, the demand for chocolate for gifting decreased. Sales of chocolate in Belgium fell in both retail volume and current value terms in 2020. This decline was primarily ... Read More

  • Gum in Malaysia

    ... compared to the previous year. A key contributing factor to this trend is the prevailing inflation, which has dampened consumers' propensity to spend on non-essential or indulgence products such as chewing gum. With a constrained ... Read More

  • Sugar Confectionery in Vietnam

    ... were forced to reduce their expenditure on discretionary items, including items of sugar confectionery, which are usually purchased on impulse during shopping trips. While manufacturers tried to their best to limit any price increases, they ... Read More

  • Gum in Thailand

    ... and Clorets brands (albeit with smaller shares), while the other main player is The Wrigley Co (Thailand) Ltd, with the Doublemint and 5 brands (again with smaller shares). It is also noted that consumers are ... Read More

  • Sugar Confectionery in Malaysia

    ... hot weather, local consumers turned to these products as preventative measures against the risk of sore throat and other illnesses. This rise in demand has been further bolstered by the increasing medical costs and tightening ... Read More

  • Sugar Confectionery in Singapore

    ... intake, as well as seeking to avoid unnecessary additives and chemicals in the snacks they consume. Hence, this shift in consumer preference has led to a decline in the popularity of some types of sugar ... Read More

  • Chocolate Confectionery in Malaysia

    ... is showing a particular focus on diversifying its product offerings - strategy evident with the launch of Kit Kat Dark Cookies towards the end of the review period; the new variant offers a novel flavour ... Read More

  • Sugar Confectionery in Thailand

    ... (Thailand) Co Ltd) takes the lead brand place, followed by Jele (VS Foods Marketing Co Ltd), being the only two brands holding double-digit shares. Medicated confectionery is a strong area in the overall category, with ... Read More

  • Gum in Vietnam

    ... to become more frugal with their spending and prioritise necessities above non-essential items, including gum, which is usually purchased on impulse during shopping trips. Gum also faces increasing competition from alternative oral hygiene products, such ... Read More

  • Chocolate Confectionery in Singapore

    ... as reducing production costs by pushing product ranges which are lower-cost, or reformulating their existing product ranges to refresh the products with lower-cost ingredients. Increasingly, many companies have been adding wafers or fruits into their ... Read More

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