Chocolate Market Research Reports & Industry Analysis

There are only few people out there that don’t love chocolate, and the sales show it: U.S. chocolate market alone is a whopping $21 billion. One of the newest innovations within the market is organic chocolate, introduce as a result of the consumers demands. But the genuine, top player of contemporary chocolate industry is premium/gourmet chocolate. Actually, the sales of premium chocolate has continue to expand and grow at a quicker pace than normal, every day chocolate. The creation and development of the chocolate market depended on a New World and Old World partnership. Coenrad Van Houten used his expertise as a Dutch cocoa manufacturer to use a pressing technique to remove the majority of the cocoa butter from the bean in 1828. The cocoa powder that remained was much easier to mix together with water because it came out thinner and defatted. Van Houten then proceed to develop a specific process to treat the cocoa powder he created with alkaline salts, a method know named “Dutching”. This made cocoa powder easier to prepare and digest, so Van Houten consequently took the initial steps getting closer to the manufacturing of chocolate on a mass scale, spreading it around for mass consumption. Milton Hershey, a Mennonite from Pennsylvania, is credited for the proper developments in the processes for pressing chocolate that would eventually lead it to being sold at economical prices, for increased distribution. European manufactures generally maintained a high focus on the taste of chocolate rather than the business side and economy behind the chocolate industry. Market Research.com provides not only valuable knowledge into the trends, products, and innovations driving the present and future of the chocolate world, but also offers analysis far more in-depth into the effects of major player moves such as Lindt’s acquisition of Russell Stover.