Candy Market Research Reports & Industry Analysis
The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.
Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.
Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.
Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.
Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.
Candy Industry Research & Market Reports
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Serbia Sugar Confectionery
... affordable indulgence in the midst of hectic and stressful daily routines. Sugar confectionery faces competition from other snacks options, particularly chocolate confectionery and savoury snacks. These rival categories offer a significantly wider range of products ... Read More
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Serbia Chocolate Confectionery
... bit in 2024. Despite inflationary pressures, which encouraged consumers to be more price sensitive, chocolate confectionery benefitted from its perception as an affordable indulgence, as consumers sought to treat themselves, while eschewing larger purchases. In ... Read More
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Costa Rica Gum
... bad name, in particular as it is non-biodegradable and can be a blight on the environment. Players look to support volume sales by offering promotions, such as discounts on multi-pack purchases. Euromonitor International's Gum in ... Read More
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Kenya Sugar Confectionery
... confectionery makes it accessible across various income levels, further contributing to growth. As a result, manufacturers are strategically expanding their product portfolios to cater to diverse consumer preferences and capitalise on this growing demand. Euromonitor ... Read More
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Hungary Gum
... mobility, consumers have more opportunities to purchase these products which provide a convenient and effective means of refreshing breath on-the-go. However, inflationary pressures are continuing to have an impact on consumer purchasing patterns, with a ... Read More
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Kenya Gum
... its widespread availability in major retail channels across the country. The leading brand, Big Gum, has seen significant market share growth driven by demand from younger demographics, particularly Gen Z and millennials. Euromonitor International's Gum ... Read More
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Hungary Sugar Confectionery
... essential raw materials, such as sugar, continue to rise significantly impacting production costs (and in turn, profit margins) for manufacturers. Within this challenging operating environment, retailers focussed on rationalising their product portfolios in favour of ... Read More
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Ecuador Gum
... number of new product launches in the gum category, especially when compared to other categories such as pastilles, gummies, jellies and chews. Ecuadorians have a wide variety of options when it comes to confectionery, with ... Read More
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Ecuador Sugar Confectionery
... This category's success stems from two key factors: variety and accessibility. Consumers are spoilt for choice with a vast array of products, flavours, and price points offered by numerous competitors. Additionally, these products are perceived ... Read More
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Poland Chocolate Confectionery
... Mondelez International Inc. Euromonitor International's Chocolate Confectionery in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data ... Read More
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Latvia Chocolate Confectionery
... consumers in 2022 and 2023 have begun to ease, alleviating some concerns in this regard. Euromonitor International's Chocolate Confectionery in Latvia report offers in-depth knowledge of the market at a national level, providing local insight ... Read More
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Bolivia Gum
... most from the negative effects of price hikes and increased cost-of-living pressures caused by the shortage of US dollars in the economy. Indeed, consumption has been bolstered by aggressive discount promotions and improvements in the ... Read More
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Tunisia Gum
... expected to continue to see moderate retail volume growth over 2024, with inflationary pressure leading to another double-digit rise in retail current value sales. Nonetheless, gum purchases are also set to rise due to an ... Read More
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Vietnam Sugar Confectionery
... and non-essential. Therefore, sales are being supported by the availability of affordable sugar confectionery, with a wide range of discounts and special offers. Inbound tourism also helps to support sales, due to the popularity of ... Read More
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Hungary Chocolate Confectionery
... by the mounting costs of cocoa, sugar, and other essential ingredients. In addition, an increasing number of consumers are becoming more mindful of their sugar intake, due to its impact on oral and general health. ... Read More
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Denmark Chocolate Confectionery
... pandemic. While the majority of food categories are seeing price decreases or did so at the end of 2023-beginning of 2024, chocolate is not among them. Prices of chocolate’s raw material cocoa are growing significantly, ... Read More
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Denmark Gum
... Danish consumers, driven by a growing interest in health and wellness. Functional gum products, which offer benefits beyond breath freshening, such as added vitamins and minerals or ingredients that support dental health, stress relief and ... Read More
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Serbia Gum
... Bubble gum, however, continues to face falling volume sales due to the very limited availability of such products. Chewing gum is seeing stable growth thanks to its wide-ranging presence and expansive product assortment, the presence ... Read More
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Denmark Sugar Confectionery
... On a more positive note, pick ‘n’ mix continues to gain popularity. Towards the end of the review period, pick ‘n’ mix is seeing the fastest growth in consumption within sugar confectionery in Denmark. This ... Read More
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Latvia Sugar Confectionery
... products. Additionally, price hikes in recent years have further eroded the appeal of sugar confectionery. Euromonitor International's Sugar Confectionery in Latvia report offers in-depth knowledge of the market at a national level, providing local insight ... Read More
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Poland Gum
... optimistic trend is primarily attributed to the anticipated stabilisation of inflation rates, which has bolstered consumer confidence and purchasing power. As inflationary pressures ease, Polish consumers have increased spending on gum products, thereby driving overall ... Read More
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Vietnam Chocolate Confectionery
... raw ingredients such as cocoa and sugar are impacting chocolate confectionery. However, players are launching numerous promotions and discount offers in order to maintain a level of affordability for consumers while also supporting their sales. ... Read More
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Ecuador Chocolate Confectionery
... gifts and fill Christmas bags for children. Unfortunately, the surge in insecurity witnessed in late 2023 significantly impacted sales during this crucial period. People were hesitant to leave their homes, leading to a decline in ... Read More
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Bolivia Sugar Confectionery
... to be moderately stronger than in the previous year. This is mainly explained by the ongoing shortage of US dollars in the economy, which is driving up unit prices and making consumers more inclined to ... Read More
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Georgia Chocolate Confectionery
... to the expected shortage in cocoa. Consumption levels were stifled by higher prices, but the ongoing snackification trend and rising tourism levels are supporting demand in all categories. Discounting is proving to be an instrumental ... Read More
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