Candy Market Research Reports & Industry Analysis
The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.
Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.
Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.
Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.
Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.
Candy Industry Research & Market Reports
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Georgia Chocolate Confectionery
... to the expected shortage in cocoa. Consumption levels were stifled by higher prices, but the ongoing snackification trend and rising tourism levels are supporting demand in all categories. Discounting is proving to be an instrumental ... Read More
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Georgia Sugar Confectionery
... high unit prices, which is dampening demand to a degree. These types of sugary snacks are considered an affordable treat both for youngsters and adults in Georgia. Pastilles, gummies, jellies and chews, and toffees, caramels ... Read More
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Tunisia Chocolate Confectionery
... attributed to various factors. Amid high inflation, manufacturers are dealing with rising sugar prices, increased global cocoa prices and escalating production and transportation costs. Consequently, Tunisian consumers are becoming increasingly price-sensitive, leading to only moderate ... Read More
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North Macedonia Sugar Confectionery
... sugar and sugary foods overall, with the image of sugar confectionery becoming tainted in this regard. Additionally, negative demographic trends are constricting the potential consumer base which means that there are fewer consumers who could ... Read More
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Vietnam Gum
... being affected due to the fact it is classed as a non-essential product, while budget-conscious consumers focus their spending on essentials or more indulgent treats in snacks. Euromonitor International's Gum in Vietnam report offers in-depth ... Read More
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Poland Sugar Confectionery
... down by a weak retail performance. Euromonitor International's Sugar Confectionery in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest ... Read More
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Latvia Gum
... in overall value. Consumers remain price-conscious, and manufacturers are navigating a delicate balance between maintaining margins and keeping gum an affordable treat. Euromonitor International's Gum in Latvia report offers in-depth knowledge of the market at ... Read More
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Bolivia Chocolate Confectionery
... rising import and production costs caused by a severe shortage of US dollars in the economy. Resultant inflationary pressures and mounting fears the balance of payments crisis will lead to a sharp devaluation of the ... Read More
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Georgia Gum
... (Mars Inc) faced supply issues resulting in sales decline across its major brands as well as its Wrigley portfolio. Promotional activities such as discounts and merchandising strategies will drive sales in 2024, alongside novelties from ... Read More
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Kenya Chocolate Confectionery
... in stagnant sales volume growth within the category. Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Costa Rica Chocolate Confectionery
... picture bolsters growth. Chocolate confectionery seen as an affordable indulgence for most Costa Ricans. Increasing tourist numbers is also expected to support growth, including for local premium offerings. Euromonitor International's Chocolate Confectionery in Costa Rica ... Read More
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Costa Rica Sugar Confectionery
... chocolate confectionery. As such, players look to bolster volume sales by offering regular promotions. Increasingly players also offer larger volume value packs, which are often used for children’s birthday parties. Supermarket chains such as PriceSmart ... Read More
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Tunisia Sugar Confectionery
... to inflation and rises in sugar prices, which is imported by the government for use in local confectionery manufacturing. Despite price hikes, sugar confectionery is set to maintain moderate retail volume growth over 2024, only ... Read More
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North Macedonia Gum
... bad environmental reputation in terms of disposability, and this is a challenge for manufacturers. Gum is typically consumed by children, teenagers and younger consumers, especially Gen Z and Millennials, but even younger generations tend to ... Read More
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North Macedonia Chocolate Confectionery
... confectionery remains steady in 2024, with current value growth boosted further by rising prices. Chocolate confectionery continues to benefit from the premiumisation trend following the launch of more renowned premium brands. With the emergence of ... Read More
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Cameroon Chocolate Confectionery
... clear preference for the locally-made Mambo tablet, priced at XAF150 per 25g, compared to pricier imported options like countlines (average XAF625/60g) and boxed assortments (average XAF5600/200g). Chocolaterie Confiserie du Cameroun (Chococam)’s successful pricing strategy with ... Read More
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The Czech Republic Chocolate Confectionery
... with an increased cost-of-living while prices continue to rise. However, while inflation has stabilised in 2024, significant price increases continue to impact chocolate confectionery as a result of soaring cocoa prices at the beginning of ... Read More
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Turkey Gum
... breath freshening attributes, consumers have been chewing gum as a stress relief aid amid economic and political difficulties. Kent Gida Maddeleri San ve Tic AS’s TV advertisement for Falim, which was joined by the slogan ... Read More
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Slovakia Chocolate Confectionery
... Added to which, we have seen soaring unit prices for raw ingredients such as cocoa and sugar, which are directly specific to the production of chocolate confectionery. At the same time, Slovak consumers remain price ... Read More
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Belgium Gum
... growth in 2024. Prominent players, including Perfetti Van Melle and Cadbury Belgium (Mondelez), helped to steer the category’s resurgence, as re-engaged impulse buyers sought the comfort of familiar brands. Despite indications of recuperation, chewing gum ... Read More
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Austria Gum
... chewing gum since 2023. With consumers spending more time on the go, impulse purchases of gum strengthened. The majority of gum sales are generated by chewing gum that is free from sugar. Indeed, free from ... Read More
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Cameroon Gum
... like flavour, freshness and texture play an important role in gum purchasing decisions in Cameroon, price is the most influential factor, with consumers overwhelmingly favouring cheaper products. This gives domestic brands such as Kola Big ... Read More
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Dominican Republic Gum
... Chewing gum is mostly used between meals to clean teeth and freshen breath, particularly if consumers expect to be socialising with other people, and with society fully opened up, post pandemic, this will support volume ... Read More
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Dominican Republic Sugar Confectionery
... this is expected to support volume growth. Lollipops are expected to register the highest current value growth, Euromonitor International's Sugar Confectionery in Dominican Republic report offers in-depth knowledge of the market at a national level, ... Read More
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The Czech Republic Gum
... claims such as added protein and energy boosting. Bubble gum is a much smaller category and despite seeing steady growth in retail volume terms in 2024 parents are becoming more concerned about the sugar content ... Read More
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