Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Slovenia Sugar Confectionery

    ... rising production costs have been reflected in rising product prices while consumers have become increasingly aware of the long-term impact on health. In an effort to address these health concerns some manufacturers have focused on ... Read More

  • Pakistan Sugar Confectionery

    ... continuing growing population. In addition, a stabilising economy is expected to boost consumer confidence. Euromonitor International's Sugar Confectionery in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and ... Read More

  • Kazakhstan Gum

    ... returned to their work lives and social activities, thus reaching for gum to freshen the breath. It is, however, important to note that the significant value growth is being driven by inflationary pressures, while volume ... Read More

  • Lithuania Sugar Confectionery

    ... such as boiled sweets, continue to decline, as they are considered to contain an excessive amount of sugar in each portion. Consumers are also concerned about the impact of these products on dental health, and ... Read More

  • Confectionery Packaging in Italy

    ... saw declines in packaging volumes in 2023. During the COVID-19 lockdowns, tablets experienced a surge in popularity due to the indulgence trend, which drove packaging volumes, but the number of units subsequently declined in 2021 ... Read More

  • Philippines Gum

    ... sacrifice these products, especially if they are working within limited budgets. This has been the case the large numbers of Filipinos a result of the economic impact of measures imposed to contain the (COVID-19) pandemic ... Read More

  • Estonia Chocolate Confectionery

    ... a result of price hikes due to elevated cocoa prices. To mitigate the impact of price increases, companies are proactively storing cocoa beans; however, the importance of maintaining uninterrupted production is forcing companies requiring beans ... Read More

  • Estonia Gum

    ... of a tooth on its packaging, suggesting the benefits of chewing gum for teeth. In addition, manufacturers have been actively diversifying their product lines by introducing new flavours, thereby enhancing the overall appeal of chewing ... Read More

  • Algeria Sugar Confectionery

    ... low and mid-priced ranges. They also offer frequent promotions and discount to support volume sales. A growing population also support volume sales somewhat. Euromonitor International's Sugar Confectionery in Algeria report offers in-depth knowledge of the ... Read More

  • Algeria Chocolate Confectionery

    ... volume growth. As such, value for money continues to be a key driver of sales, with consumers being highly price sensitive. Economy brands benefit, with many consumers trading down. This negatively impacts more expensive, imported ... Read More

  • Philippines Chocolate Confectionery

    ... stronger growth in 2022; demand gained momentum as restrictions eased and consumers started returning to their pre-pandemic lifestyles and habits. Consumers returning to the office, school and on-the-go activities helped to drive stronger growth as ... Read More

  • Estonia Sugar Confectionery

    ... children. As the trend towards healthier eating and living continues to rise in the country, consumers are actively searching for sweets that are perceived to be healthier and new product launches in the category often ... Read More

  • Philippines Sugar Confectionery

    ... at the end of the review period. One factor hampering the growth in and fuller recovery of sugar confectionery is that chews, marshmallows, lollipops and yemas (sweet custard made with egg yolks and condensed milk ... Read More

  • Algeria Gum

    ... is mainly bought as a breath freshener. Also, within gum, consumers trade down and switch to cheaper brands. Euromonitor International's Gum in Algeria report offers in-depth knowledge of the market at a national level, providing ... Read More

  • The US Chocolate Confectionery

    ... growth in volume terms. There are several reasons for this, amongst them is price sensitivity in a high inflation and high interest environment. While food inflation did subside slightly from 2022 into 2023 and 2024, ... Read More

  • The US Gum

    ... the trend from prior to social distancing, as consumers had long been gradually distancing themselves from gum. The largely non-nutritive nature of these products, as well as the stigma associated with gum consumption, have informed ... Read More

  • The US Sugar Confectionery

    ... current value growth are set to be maintained in 2024. Consumer choice favours new products, with multi-textured, bright colours, and assertive flavours driving up sales. Ferrara’s success with the extension of its Nerds brand to ... Read More

  • Confectionery Packaging in Indonesia

    ... made from flexible plastic in this category are lightweight, durable and provide excellent protection against moisture and contaminants, preserving the chocolate's quality and extending its shelf life. Brands like Junglegold cater to this trend by ... Read More

  • Confectionery Packaging in Thailand

    ... continued to see a rising share of overall packaging volumes. Flexible plastic is popular as it is convenient, lightweight and cost-effective. Moreover, flexible plastic packaging offers an excellent barrier against moisture and oxygen, ensuring that ... Read More

  • Germany Chocolate Confectionery

    ... limited access to this essential ingredient. These smaller producers often face challenges in securing stable cocoa supplies, leading to higher manufacturing costs and supply chain uncertainties. Euromonitor International's Chocolate Confectionery in Germany report offers in-depth ... Read More

  • Singapore Chocolate Confectionery

    ... diabetes and regulate sugar intake, along with increased consumer awareness of the negative impacts of excessive sugar consumption. However, consumer demand has also been sluggish due to the high cost of living, with some consumers ... Read More

  • Vietnam Candy Industry Research Report 2024-2033

    ... of about 103 million by the end of 2023, Vietnam has seen rapid economic growth in recent years, leading to increased household incomes and a boost in demand for candy products. In 2023, Vietnam's candy ... Read More

  • Germany Sugar Confectionery

    ... strategies. Brands faced increased expenses, which in some cases, were passed on to consumers, leading to higher retail prices and potential dips in demand. The instability of sugar prices in 2023 was driven by various ... Read More

  • Singapore Sugar Confectionery

    ... such as sugar. Sugar confectionery, which is often purchased on impulse, is also often one of the first items consumers cut back on as they tighten their budgets in response to price increases on packaged ... Read More

  • Germany Gum

    ... purchases. Strategic product placement at points of sale and aisles ensures maximum visibility and accessibility to consumers, maintaining steady in-store demand. Major retail chains such as Rewe, Edeka, and Aldi have adapted to increasing consumer ... Read More

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