Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Guatemala Chocolate Confectionery

    ... in such options, prominent examples of which include Tutto Chocolate with Baileys Irish Cream, Colombina Chocolate Con Leche Moments, Gallito Morenito with Caramelised Almonds, Ghirardelli Intense Dark Toffee Almond, Turin Dark Chocolate with Johnnie Walke... ... Read More

  • Uruguay Gum

    ... fully recover from the pre-pandemic slump. This sluggish return can be partly attributed to evolving social habits, particularly the rise of remote work in Uruguay. Chewing gum, often used by office workers as a breath ... Read More

  • Uzbekistan Sugar Confectionery

    ... and holidays and plays a significant role in cultural traditions. Additionally, the convenience and accessibility of these products align well with modern, fast-paced lifestyles, making them popular choices for on-the-go consumption. Despite a steady increase ... Read More

  • Australia Gum

    ... chewing gum in daily life, has diminished. With hybrid work environments and video conferencing becoming more common since the pandemic, there are fewer in-person engagements where consumers previously may have wanted to chew gum beforehand. ... Read More

  • Guatemala Gum

    ... (15 pieces). Buoyant demand is partly explained by growing appreciation for their convenience, as they keep gum fresh for longer and can easily be carried in handbags or stored in car glove compartments. Moreover, while ... Read More

  • Kazakhstan Chocolate Confectionery

    ... affecting the chocolate confectionery industry. However, on the positive side, supply chains have been reestablished since the era of disruptions, so we are seeing an increase in the number of available brands in the country. ... Read More

  • Uzbekistan Chocolate Confectionery

    ... also support volume sales by offering frequent discounts and promotions. Continuing population growth also supports volume sales. Euromonitor International's Chocolate Confectionery in Uzbekistan report offers in-depth knowledge of the market at a national level, providing ... Read More

  • Uzbekistan Gum

    ... gum as a breath freshener and there is a growing variety of formats available. Continuing population growth also boost volume sales. Euromonitor International's Gum in Uzbekistan report offers in-depth knowledge of the market at a ... Read More

  • Lithuania Chocolate Confectionery

    ... due a decline in the rate of inflation, which will increase the purchasing power of households and encourage consumption. However, manufacturers are still experiencing rising operating costs, with prices of cocoa beans, for example, the ... Read More

  • Guatemala Sugar Confectionery

    ... specialist ethnic food stores in the country, in recent years they have become more widely available via mainstream grocery retailers channels such as small local grocers and supermarkets. Pastilles, gummies, jellies and chews, boiled sweets ... Read More

  • Pakistan Chocolate Confectionery

    ... by population growth. This positive picture is in spite of continuing soaring inflation, though growth has eased from the previous year. The economy is showing signs of stabilisation and this is expected to boost consumer ... Read More

  • Pakistan Gum

    ... growth also supports increased volume sales. Bubble gum remains the much larger product in terms of volume sales, and also registers the highest current value growth. Euromonitor International's Gum in Pakistan report offers in-depth knowledge ... Read More

  • Slovenia Sugar Confectionery

    ... rising production costs have been reflected in rising product prices while consumers have become increasingly aware of the long-term impact on health. In an effort to address these health concerns some manufacturers have focused on ... Read More

  • Pakistan Sugar Confectionery

    ... continuing growing population. In addition, a stabilising economy is expected to boost consumer confidence. Euromonitor International's Sugar Confectionery in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and ... Read More

  • Kazakhstan Gum

    ... returned to their work lives and social activities, thus reaching for gum to freshen the breath. It is, however, important to note that the significant value growth is being driven by inflationary pressures, while volume ... Read More

  • Lithuania Sugar Confectionery

    ... such as boiled sweets, continue to decline, as they are considered to contain an excessive amount of sugar in each portion. Consumers are also concerned about the impact of these products on dental health, and ... Read More

  • Confectionery Packaging in Italy

    ... saw declines in packaging volumes in 2023. During the COVID-19 lockdowns, tablets experienced a surge in popularity due to the indulgence trend, which drove packaging volumes, but the number of units subsequently declined in 2021 ... Read More

  • Philippines Gum

    ... sacrifice these products, especially if they are working within limited budgets. This has been the case the large numbers of Filipinos a result of the economic impact of measures imposed to contain the (COVID-19) pandemic ... Read More

  • Estonia Chocolate Confectionery

    ... a result of price hikes due to elevated cocoa prices. To mitigate the impact of price increases, companies are proactively storing cocoa beans; however, the importance of maintaining uninterrupted production is forcing companies requiring beans ... Read More

  • Estonia Gum

    ... of a tooth on its packaging, suggesting the benefits of chewing gum for teeth. In addition, manufacturers have been actively diversifying their product lines by introducing new flavours, thereby enhancing the overall appeal of chewing ... Read More

  • Algeria Sugar Confectionery

    ... low and mid-priced ranges. They also offer frequent promotions and discount to support volume sales. A growing population also support volume sales somewhat. Euromonitor International's Sugar Confectionery in Algeria report offers in-depth knowledge of the ... Read More

  • Algeria Chocolate Confectionery

    ... volume growth. As such, value for money continues to be a key driver of sales, with consumers being highly price sensitive. Economy brands benefit, with many consumers trading down. This negatively impacts more expensive, imported ... Read More

  • Philippines Chocolate Confectionery

    ... stronger growth in 2022; demand gained momentum as restrictions eased and consumers started returning to their pre-pandemic lifestyles and habits. Consumers returning to the office, school and on-the-go activities helped to drive stronger growth as ... Read More

  • Estonia Sugar Confectionery

    ... children. As the trend towards healthier eating and living continues to rise in the country, consumers are actively searching for sweets that are perceived to be healthier and new product launches in the category often ... Read More

  • Philippines Sugar Confectionery

    ... at the end of the review period. One factor hampering the growth in and fuller recovery of sugar confectionery is that chews, marshmallows, lollipops and yemas (sweet custard made with egg yolks and condensed milk ... Read More

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