Candy Market Research Reports & Industry Analysis
The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.
Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.
Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.
Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.
Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.
Candy Industry Research & Market Reports
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Gum in Guatemala
... Industry sources note that fewer social gatherings, reduced cigarette consumption and other social and mobility variables have influenced the category’s struggle to recover fully. They also stated it might be a category where consumers have ... Read More
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Sugar Confectionery in New Zealand
... contribute to these inflationary pressures. The Reserve Bank of New Zealand's record-low interest rates at the start of the pandemic over-stimulated the local economy. Additionally, domestic and international supply chain disruptions, rising logistics costs, and ... Read More
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Gum in Belgium
... which led to a steep decline in sales of gum, posing challenges to the category’s growth trajectory. Chewing gum, sales of which are directly proportional to social interactions, bore the brunt of this impact. Nonetheless, ... Read More
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Gum in Malaysia
... compared to the previous year. A key contributing factor to this trend is the prevailing inflation, which has dampened consumers' propensity to spend on non-essential or indulgence products such as chewing gum. With a constrained ... Read More
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Sugar Confectionery in Vietnam
... were forced to reduce their expenditure on discretionary items, including items of sugar confectionery, which are usually purchased on impulse during shopping trips. While manufacturers tried to their best to limit any price increases, they ... Read More
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Gum in Thailand
... and Clorets brands (albeit with smaller shares), while the other main player is The Wrigley Co (Thailand) Ltd, with the Doublemint and 5 brands (again with smaller shares). It is also noted that consumers are ... Read More
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Sugar Confectionery in Malaysia
... hot weather, local consumers turned to these products as preventative measures against the risk of sore throat and other illnesses. This rise in demand has been further bolstered by the increasing medical costs and tightening ... Read More
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Sugar Confectionery in Singapore
... intake, as well as seeking to avoid unnecessary additives and chemicals in the snacks they consume. Hence, this shift in consumer preference has led to a decline in the popularity of some types of sugar ... Read More
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Sugar Confectionery in Thailand
... (Thailand) Co Ltd) takes the lead brand place, followed by Jele (VS Foods Marketing Co Ltd), being the only two brands holding double-digit shares. Medicated confectionery is a strong area in the overall category, with ... Read More
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Gum in Vietnam
... to become more frugal with their spending and prioritise necessities above non-essential items, including gum, which is usually purchased on impulse during shopping trips. Gum also faces increasing competition from alternative oral hygiene products, such ... Read More
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Sugar Confectionery in the United Kingdom
... effective since October. Mints and medicated confectionery maintained their positive growth trajectories due to their breath-freshening qualities as consumers spent greater time socialising in person compared to 2021, while pastilles, gummies, jellies and chews benefited ... Read More
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Sugar Confectionery in the Philippines
... in August 2022 and the return to more active lives away from the home has contributed to the increased demand for sugar confectionery in the Philippines, but particularly boiled sweets and standard mints. Brands such ... Read More
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Gum in the United Kingdom
... and spending greater time outside of the home, gum recorded double-digit growth rates. The category benefited from its breath- freshening qualities and its heavy reliance on impulse sales, which also started to recover in the ... Read More
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Sugar Confectionery in Algeria
... As price sensitivity is rising and worsened by the unfavourable global economic downturn, many products are being cut from household shopping lists. In addition, price rises have been noted, which has further challenged retail volume ... Read More
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Gum in Australia
... strong negative impact on the category, as Australia experienced tough restrictions and heightened anxiety around outbreaks of the virus. The wearing of masks during the pandemic also reduced the consumption occasions for gum, as well ... Read More
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Gum in China
... offline sales and limited product availability. Moreover, with consumers shifting towards online shopping in response to the pandemic, impulse purchases of gum at checkouts were severely negatively impacted, further dampening sales. However, with the gradual ... Read More
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Gum in Japan
... falling number of smokers, who are a key consumer group for the category. Moreover, the competition with other snacks, such as pastilles, gummies, jellies and chews, has been tough, as this category sees frequent innovation ... Read More
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Gum in South Korea
... 2022, despite the easing of the mask mandate, sales of gum did not see growth as expected, as people still needed to wear masks in public spaces, creating an inconvenient experience of constantly taking them ... Read More
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Sugar Confectionery in Japan
... to higher unit prices, as companies such as Kanro, Meiji, Ezaki Glico, and Morinaga & Co, are raising the prices of their sugar confectionery products due to the rising costs of raw materials and energy. ... Read More
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Gum in Algeria
... which is raising Algerians’ tendency to become more price-conscious, leading consumers to adapt their buying habits. As such, consumers are either choosing the cheapest items or buying less gum. Additionally, the landscape is losing sales ... Read More
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Sugar Confectionery in China
... was the diminished demand for sugar confectionery during one of its most important consumption occasions: the Spring Festival. Traditionally, Chinese consumers purchase boiled sweets and nougat as snacks to share with friends and family during ... Read More
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Sugar Confectionery in South Korea
... is expected to vary across sugar confectionery, sales are projected to increase across most categories. This growth can be attributed to the announcement of the end of the pandemic and the lifting of the mask ... Read More
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Gum in the United Arab Emirates
... due to lockdowns, social distancing measures and limited mobility. Nevertheless, as restrictions have gradually eased in the United Arab Emirates, increasing time spent outside of the home, including the return to the workplace and socialising, ... Read More
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Sugar Confectionery in Australia
... the category is sensitive to global inflation in commodities and packaging materials. Mars Australia discontinued Starburst lollies in the Australian market from June 2022, due to the supply chain challenges and rising costs experienced over ... Read More
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Sugar Confectionery in France
... to embrace sweets as an affordable treat for their offspring. The growing popularity of Halloween, which is rapidly becoming a mainstream festival in France, after many years of being regarded as an American concept, also ... Read More
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