Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Gum in Hungary

    ... more Hungarians working from home, at least on a hybrid basis, they lacked the usual opportunities to purchase these products. Customers are also increasingly distracted by their mobile phones at checkouts and are therefore less ... Read More

  • Sugar Confectionery in Kazakhstan

    ... to export restrictions from Russia. As a result, the production volumes of local companies fell somewhat during the year and the workshops were idle for some time due to a lack of raw materials. Prices ... Read More

  • Sugar Confectionery in Croatia

    ... content and limited nutritional value. The category is also expected to be impacted by inflation due to rising energy prices, as the war in Ukraine continues to affect global supply chains. Euromonitor International's Sugar Confectionery ... Read More

  • Gum in Pakistan

    ... options is expanding the appeal of chewing gum, with health-conscious consumers now opting for sugar-free gum as an alternative to traditional sugary snacks. Although the sugar-free segment is still in its early stages in Pakistan, ... Read More

  • Gum in Spain

    ... to a large extent on distribution via impulse channels, such as kiosks, forecourt retailers and small local grocers, which explains the drop off in demand during the pandemic. However, these channels managed to recover their ... Read More

  • Sugar Confectionery in Spain

    ... recovery of impulse channels and consumers returning to more active lifestyles away from the home. Inflation driven price increases did not hamper demand, as sugar confectionery is viewed as a low-priced category and an affordable ... Read More

  • Gum in Peru

    ... a similar situation is expected in 2023. However, category volume sales are unlikely to reach pre-pandemic levels due to a large drop during the pandemic, although value sales will rebound fully. The rebooting of the ... Read More

  • Sugar Confectionery in Peru

    ... value is set to remain higher than in volume terms due to significant price increases as a consequence of the high level of inflation in the Peruvian economy. Thanks to these outstanding growth rates, the ... Read More

  • Sugar Confectionery in Azerbaijan

    ... being said, inflation is expected to still be an issue, though its growth is expected to ease slightly in 2023. As a result, consumers are expected to still be highly price sensitive and prioritise value ... Read More

  • Gum in Costa Rica

    ... so it is easy to reduce consumption, and instead, is more popular as an out-and-about indulgence, or for freshening breath in social environments or whilst at work. It is usually bought by younger generations to ... Read More

  • Gum in the Netherlands

    ... the pandemic subsided, the category did not witness a strong recovery. Intense competition from other categories and disruptions caused by the pandemic altered the usual purchasing and consumption patterns of gum. Consequently, some loyal gum ... Read More

  • Sugar Confectionery in the Netherlands

    ... and packaging materials posed significant challenges for controlling costs. While some categories like chocolate confectionery thrived during the stay-at-home measures, sugar confectionery faced pressure. In 2023, although the pandemic situation has returned to normal, the ... Read More

  • Gum in Bolivia

    ... channel their anxiety. Gum was then hit hard by COVID-19 as consumption occasions were drastically reduced as it is usually consumed when outside the home. In the 2022-2023 period, however, gum sales recorded volume growth, ... Read More

  • Gum in Finland

    ... innovation to the landscape. Xylitol has well-known health claims, boosting oral health and preventing cavities by inhibiting the growth of bacteria. While inflation and increasing production costs continue to push up unit prices in 2023, ... Read More

  • Global Fennel Licorice Pressed Candy Market Growth 2023-2029

    ... at a CAGR of % from 2023 to 2029. United States market for Fennel Licorice Pressed Candy is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of ... Read More

  • Gum in Azerbaijan

    ... gets bad press. It is seen as being bad for the environment, in terms of disposability, and also high in sugar. Euromonitor International's Gum in Azerbaijan report offers in-depth knowledge of the market at a ... Read More

  • Gum in Egypt

    ... increases were initiated in response to the rising costs of raw materials such as sugar, although they were not passed on in full to end users. As such, gum prices remain affordable to consumers. Bubble ... Read More

  • Sugar Confectionery in Egypt

    ... oil and sugar. This makes manufactured products more vulnerable to fluctuations in the prices of these raw materials, especially after a near 70% devaluation of the Egyptian pound. Euromonitor International's Sugar Confectionery in Egypt report ... Read More

  • Gum in Georgia

    ... the gum category, but this was followed by a further decline in 2022, due to the challenges associated with the war in Ukraine and the resulting restructuring of supply chains. Industry players were able to ... Read More

  • Gum in Denmark

    ... manufacturers are trying to meet the demand by introducing healthier options for customers’ teeth. For example, Danish start-up, Eace Gum, launched a new gum in collaboration with the dental company, Jordan. It is sugar free ... Read More

  • Sugar Confectionery in Ecuador

    ... in demand for sugar confectionery that can be consumed during breaks or as a treat after school. The return to out-of-home activities has also spurred impulse sales. With many people being confined to their homes ... Read More

  • Sugar Confectionery in Costa Rica

    ... confectionery is frequently purchased for children´s birthday parties where bags of assorted confectionery products are placed inside piñatas. Talks of inclusion in schools have motivated parents to invite all classmates to birthday parties. Consequently, middle ... Read More

  • Sugar Confectionery in the Czech Republic

    ... from sugar confectionery, particularly in the case of boiled sweets and toffees, caramels and nougat. Euromonitor International's Sugar Confectionery in Czech Republic report offers in-depth knowledge of the market at a national level, providing local ... Read More

  • Sugar Confectionery in Bolivia

    ... chocolate confectionery, which negatively impacted sales. Sugar confectionery depends largely on impulse purchases in kiosks near educational centres; therefore in the 2022-2023 period, sales were boosted by the return to face-to-face classes. Euromonitor International's Sugar ... Read More

  • Gum in Estonia

    ... is gradually losing popularity and it increasingly gets bad press. It is seen as being bad for the environment, in terms of disposability, and also high in sugar. Euromonitor International's Gum in Estonia report offers ... Read More

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