Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Sugar Confectionery in Norway

    ... more time outside of the home and perhaps indulging themselves a bit less. This shift towards convenient purchases rather than take-home products is also set to have a negative impact on volume sales. Euromonitor International's ... Read More

  • Sugar Confectionery in Slovakia

    ... pack sizes and the growing preference for price promotions and discounts have shaped retailers' offerings and will continue to do so in 2024. This trend is a result of the weakening purchasing power of Slovak ... Read More

  • Sugar Confectionery in Slovenia

    ... rise in inflation and tightening monetary policy is expected to dampen volume growth somewhat. In particular, inflation is expected to still be an issue, though its growth is expected to ease. As a result, consumers ... Read More

  • Gum in Poland

    ... campaign called ""Every Smile is Beautiful"" to support the introduction of its new product, Orbit White Raspberry Pomegranate. This sugar-free gum, which combined fruity notes of raspberry and pomegranate, was positioned as providing a refreshing ... Read More

  • Sugar Confectionery in Poland

    ... contributed to this trend was the increasing presence of Ukrainian sweets in Poland, which has been occurring for about 7-8 years. This phenomenon mirrored the situation in the UK, where Polish immigrants brought Polish products ... Read More

  • Sugar Confectionery in Romania

    ... balanced by high inflation and rising living costs, with decreased consumer purchasing power limiting growth potential. Despite this, with sugar confectionery appealing to children and teenagers, the return to school learning aided retail volume growth ... Read More

  • Sugar Confectionery in Taiwan

    ... and outside, consumers are increasingly returning to impulse purchases at convenience stores. The removal of masks also led to the return of many viral respiratory conditions and coughing, which is driving sales of throat lozenges ... Read More

  • Gum in Slovakia

    ... consumer spending on non-essential items such as gum slightly decreases. However, brand loyalty remains a crucial factor in gum, with consumers continuing to prefer their favourite brands and flavours. Nevertheless, consumers are engaging in price ... Read More

  • Gum in Turkey

    ... as a breath-freshening product, leading to negative growth of gum. Euromonitor International's Gum in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition ... Read More

  • Sugar Confectionery in Lithuania

    ... terms of volume sales it is ahead of only gum in snacks overall. However, it does do very well in one respect, at least. Pastilles, gummies, jellies and chews are a popular option with consumers ... Read More

  • Gum in Norway

    ... opens up and domestic prices increase from a new, lower baseline due to inflationary pressures, there has been an increase in sales from Sweden, challenging growth. Additionally, it has been noted that there is a ... Read More

  • Gum in Taiwan

    ... In December 2022, the Taiwanese government lifted the outdoor mask-wearing requirement. This policy encouraged consumers to chew gum whilst walking outdoors and led to a slight rebound in gum sales. The positive trend is continuing ... Read More

  • Gum in Lithuania

    ... in double-digits thanks to retail price inflation. Gum tends to be championed for its breath-freshening qualities. However, there is a widespread perception in Lithuania that gum is anti-social, and this continues to challenge consumption of ... Read More

  • Gum in Slovenia

    ... remove any bad breath. The return of tourists in large number is also expected to boost volume sales. Euromonitor International's Gum in Slovenia report offers in-depth knowledge of the market at a national level, providing ... Read More

  • Sugar Confectionery in Turkey

    ... the celebrations to visitors, loved ones and family. Euromonitor International's Sugar Confectionery in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More

  • Gum in Croatia

    ... was strong in 2022, continues in 2023. Post-pandemic, both local consumers and foreign tourists are eager to return to socialising, and welcome breath-freshening opportunities. As the war in Ukraine pushes energy prices up and impacts ... Read More

  • Gum in Israel

    ... following a salmonella scare in one its factories in April 2022. With the company’s gums having been temporarily removed from retail shelves, rival players Mars Multisales Israel and Leiman Schlussel took up some of the ... Read More

  • Gum in Latvia

    ... remove any bad breath. Euromonitor International's Gum in Latvia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data ... Read More

  • Sugar Confectionery in Israel

    ... Must and Elite brands, following a salmonella scare in one its factories in April 2022. With the company’s products having been returned to retailers’ shelves in early 2023, demand edged back to 2022 levels. In ... Read More

  • Gum in Argentina

    ... in gum sales, several trends that emerged during the pandemic and are here to stay are having a negative impact on the gum market. Many companies have adopted a home-office mode, allowing employees to work ... Read More

  • Gum in Sweden

    ... solution diminished. As a result, gum sales struggled to recover and are expected to experience negative volume growth in 2023. The lack of new product development has also contributed to the industry's challenges in revitalising ... Read More

  • Sugar Confectionery in Sweden

    ... other snacks categories, particularly chocolate confectionery, remains fierce. However, within the sugar confectionery segment, the pick and mix format is making a recovery after being negatively impacted by the COVID-19 pandemic. Swedes are once again ... Read More

  • Diabetic Food Market Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

    ... The global prevalence of diabetes has been steadily increasing, with over 530 million adults affected in 2021. This alarming trend has prompted government authorities, healthcare organizations, and the public to focus on adopting a healthy ... Read More

  • Sugar Confectionery in Argentina

    ... workplaces post-pandemic are supporting the growth in volume and current value terms. However, import restrictions on final products, packaging, flavours, and essential production ingredients have hindered the potential growth of sugar confectionery sales. Medicated confectionery, ... Read More

  • Sugar Confectionery in Bulgaria

    ... set to be down slightly from 2022 and remain considerably slower than growth in current value sales. The lollipops category has experienced the steepest price hikes, as it is more exposed to high inflation due ... Read More

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