Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Gum in Norway

    ... opens up and domestic prices increase from a new, lower baseline due to inflationary pressures, there has been an increase in sales from Sweden, challenging growth. Additionally, it has been noted that there is a ... Read More

  • Gum in Taiwan

    ... In December 2022, the Taiwanese government lifted the outdoor mask-wearing requirement. This policy encouraged consumers to chew gum whilst walking outdoors and led to a slight rebound in gum sales. The positive trend is continuing ... Read More

  • Gum in Lithuania

    ... in double-digits thanks to retail price inflation. Gum tends to be championed for its breath-freshening qualities. However, there is a widespread perception in Lithuania that gum is anti-social, and this continues to challenge consumption of ... Read More

  • Gum in Slovenia

    ... remove any bad breath. The return of tourists in large number is also expected to boost volume sales. Euromonitor International's Gum in Slovenia report offers in-depth knowledge of the market at a national level, providing ... Read More

  • Sugar Confectionery in Turkey

    ... the celebrations to visitors, loved ones and family. Euromonitor International's Sugar Confectionery in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More

  • Gum in Croatia

    ... was strong in 2022, continues in 2023. Post-pandemic, both local consumers and foreign tourists are eager to return to socialising, and welcome breath-freshening opportunities. As the war in Ukraine pushes energy prices up and impacts ... Read More

  • Gum in Israel

    ... following a salmonella scare in one its factories in April 2022. With the company’s gums having been temporarily removed from retail shelves, rival players Mars Multisales Israel and Leiman Schlussel took up some of the ... Read More

  • Gum in Latvia

    ... remove any bad breath. Euromonitor International's Gum in Latvia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data ... Read More

  • Sugar Confectionery in Israel

    ... Must and Elite brands, following a salmonella scare in one its factories in April 2022. With the company’s products having been returned to retailers’ shelves in early 2023, demand edged back to 2022 levels. In ... Read More

  • Gum in Argentina

    ... in gum sales, several trends that emerged during the pandemic and are here to stay are having a negative impact on the gum market. Many companies have adopted a home-office mode, allowing employees to work ... Read More

  • Gum in Sweden

    ... solution diminished. As a result, gum sales struggled to recover and are expected to experience negative volume growth in 2023. The lack of new product development has also contributed to the industry's challenges in revitalising ... Read More

  • Sugar Confectionery in Sweden

    ... other snacks categories, particularly chocolate confectionery, remains fierce. However, within the sugar confectionery segment, the pick and mix format is making a recovery after being negatively impacted by the COVID-19 pandemic. Swedes are once again ... Read More

  • Diabetic Food Market Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

    ... The global prevalence of diabetes has been steadily increasing, with over 530 million adults affected in 2021. This alarming trend has prompted government authorities, healthcare organizations, and the public to focus on adopting a healthy ... Read More

  • Sugar Confectionery in Argentina

    ... workplaces post-pandemic are supporting the growth in volume and current value terms. However, import restrictions on final products, packaging, flavours, and essential production ingredients have hindered the potential growth of sugar confectionery sales. Medicated confectionery, ... Read More

  • Sugar Confectionery in Bulgaria

    ... set to be down slightly from 2022 and remain considerably slower than growth in current value sales. The lollipops category has experienced the steepest price hikes, as it is more exposed to high inflation due ... Read More

  • Sugar Confectionery in Pakistan

    ... In 2023, with inflation rising year-on-year and reaching high double-digits not seen since 1964, affordability has dropped further with many consumers forced to trade down to cheaper sugar confectionery. Nonetheless, demand for sugar confectionery continues ... Read More

  • Sugar Confectionery in Serbia

    ... busy, pre-pandemic lifestyles, which led to an increase in impulse purchasing occasions. Despite rising levels of health awareness, Serbians continued to take comfort in their favourite sweets, which are seen as affordable luxuries during times ... Read More

  • Gum in Kazakhstan

    ... population has returned to a more normal lifestyle. In this context, with much higher levels of social contact and the wearing of face masks no longer necessary, consumers are placing a significantly greater emphasis on ... Read More

  • Sugar Confectionery in Hungary

    ... favour of their best-selling lines, as they could not afford to be left with excess stock. This had a detrimental effect on underperforming products, such as boiled sweets, lollipops and liquorice, while power mints, medicated ... Read More

  • Sugar Confectionery in Latvia

    ... growth, mints are expected to be the strongest performer. Mints are perceived as healthier than other sugar confectionery and are also used as a breath freshener and this is driving volume growth. Manufacturers of mints, ... Read More

  • Gum in Bulgaria

    ... this respect. This is mainly explained by the fact that consumption is still recovering from the negative impact of COVID-19, with demand picking up as more people return to the office and start regularly socialising ... Read More

  • Gum in Serbia

    ... as well as recording the stronger performance. Sugar-free gum was the most widely available product type, with products with tooth-whitening and breath freshening properties being especially valued by consumers. Retail sales of bubble gum, on ... Read More

  • Global Confectionery and Chocolate Equipment Market Growth (Status and Outlook) 2023-2029

    ... growing demand in downstream market and recovery from influence of COVID-19 and the Russia-Ukraine War, the Confectionery and Chocolate Equipment is forecast to a readjusted size of US$ million by 2029 with a CAGR of ... Read More

  • Gum in Greece

    ... remains an accessible purchase for local consumers, regardless of macroeconomic conditions. This affordability, coupled with the often impulsive nature of gum purchases, supports sales as individuals continue to indulge in this category as per their ... Read More

  • Sugar Confectionery in Greece

    ... staple in the Greek diet. This shift can be largely attributed to its nutritious profile, offering a convenient and healthy alternative for consumers seeking out nutritious snacking options. Euromonitor International's Sugar Confectionery in Greece report ... Read More

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