Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Israel Sugar Confectionery

    ... as one of the main ingredients in products in the category is sugar. The increase in prices has undermined demand in an already budget conscious environment, in which consumers were increasingly focusing on essentials. As ... Read More

  • Chile Sugar Confectionery

    ... the practice of reducing the size or quantity of a product while maintaining its price, effectively passing on the cost burden to consumers in a subtle manner. Amid rising production costs, including raw materials, transportation, ... Read More

  • Nigeria Sugar Confectionery

    ... power and are thus prioritising core and essential products when grocery shopping. With the local currency depreciating, unit prices have risen substantially in response to higher import and raw material costs. These conditions are also ... Read More

  • Chile Chocolate Confectionery

    ... directly impact production costs for chocolate manufacturers. When the cost of cocoa rises, chocolate producers in Chile are compelled to adjust their pricing strategies to maintain profitability, which often translates to higher retail prices for ... Read More

  • Mexico Sugar Confectionery

    ... of sweets and chocolate in Latin America. Local consumers’ love of confectionery has not changed, but the amount of sugar they consume daily has seen a decrease. This development responds to mass government efforts directed ... Read More

  • Nigeria Chocolate Confectionery

    ... prices. Current value sales are climbing high as unit prices rise steeply, driven by depreciation of the local currency as well as other local factors contributing to high inflation in 2024. The category’s weak performance ... Read More

  • Mexico Gum

    ... overall performance is heavily influenced by that of the dominant category, chewing gum, which is set to post slightly higher than average increases in retail volume and current value growth. Meanwhile, bubble gum is expected ... Read More

  • Norway Sugar Confectionery

    ... of the mature segments within the overall category. The general perception of sugar confectionery limits growth, and there is likely to be continued moderate decline in terms of retail volume sales during the forecast period. ... Read More

  • Mexico Chocolate Confectionery

    ... significant and continues to affect manufacturer, retailer and consumer responses and choices. High inflation increases the costs of raw materials like cocoa and prices of products. This is set to see retail current value sales ... Read More

  • Israel Chocolate Confectionery

    ... confectionery market. In May 2023, Diplomat increased the prices of many of its products by up to 25%, including Milka. In August 2023, Strauss raised the prices of its chocolate tablet brand, Splendid, by up ... Read More

  • Israel Gum

    ... the prices of its products, including Orbit gum, by up to 7% in May 2023. Strauss increased the prices of its products by up to 25% in 2024. Euromonitor International's Gum in Israel report offers ... Read More

  • Nigeria Gum

    ... unit prices, impacting on consumer demand - with reduced incomes there is reduced demand for products considered non-essential. To make matters worse, gum suffers from growing competition other sugar confectionery products. Euromonitor International's Gum in ... Read More

  • Chile Gum

    ... gum experiences fluctuations, influenced by factors such as economic conditions, consumer preferences, and health trends, manufacturers and retailers often resort to adjusting prices to maintain profitability and sustain revenue streams. Unit price growth becomes particularly ... Read More

  • Norway Gum

    ... mature and Mars has not launched anything new. Value share between the top players is so far largely unchanged in 2024, as it has been for most of the review period. Euromonitor International's Gum in ... Read More

  • Norway Chocolate Confectionery

    ... rising production and raw materials costs. This is supporting sales in chocolate confectionery amid inflation and widespread price hikes elsewhere. Euromonitor International's Chocolate Confectionery in Norway report offers in-depth knowledge of the market at a ... Read More

  • Spain Chocolate Confectionery

    ... growth with manufacturers being forced to raise their prices as the cost of basic ingredients has risen. In volume terms sales have been supported by a solid performance from countlines, driven by the increasing demand ... Read More

  • The Netherlands Sugar Confectionery

    ... unit price hikes. The exception is power mints, which is only showing marginal volume growth. Not only are consumers buying less because of higher prices, but many of the category’s major players anticipated higher costs ... Read More

  • Morocco Gum

    ... Foods & Goods (with the latter the local distributor for GBO Perfetti Van Melle) are leading the way with the launch of several new sugar-free variants for Trident and Mentos Pure Fresh, for example. Increasingly ... Read More

  • The Netherlands Gum

    ... gum less frequently, resulting in further volume sales declines and an only modest increase in current value sales. Euromonitor International's Gum in Netherlands report offers in-depth knowledge of the market at a national level, providing ... Read More

  • The United Kingdom Chocolate Confectionery

    ... across the supply chain, including transportation, energy, labour and raw materials such as sugar, milk and cocoa beans, resulted in prices further soaring, and, combined with the general cost-of-living crisis, translated into another year of ... Read More

  • Spain Sugar Confectionery

    ... the cost of living they are still allowing themselves small indulgences, with sugar confectionery being a popular choice due to the comparatively low prices of these products. Spanish consumers are looking for smaller formats for ... Read More

  • Ireland Sugar Confectionery

    ... purchases. Global sugar shortages are expected to mean another year of significant price increases in 2024, and though overall inflationary pressures are easing, volume sales for sugar confectionery are stagnant. This flat growth in 2024 ... Read More

  • The United Kingdom Gum

    ... losses during the pandemic due to limited time spent outside of the home, continues to recover despite the overall unfavourable economic environment in the UK that has been challenging consumers’ purchasing power. Gum is particularly ... Read More

  • Spain Gum

    ... previous two years when the category was recovering from the losses seen during 2020 and 2021 when restrictions on movement and home seclusion due to the pandemic led to a sharp drop in sales. With ... Read More

  • Ireland Chocolate Confectionery

    ... year’s double-digit rises. The cost-of-living crisis has forced local consumers to cut down on their chocolate confectionery consumption, with retail volumes sales declining in 2024, though to a lesser extent than was seen in 2023, ... Read More

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