Baked Goods Market Research Reports & Industry Analysis

The baked goods market includes breads sweet baked goods. Packaged baked goods are sold in shelf-stable form, refrigerated forms, and frozen forms. The baked goods market includes the following:

Breads. Popular types of loaf bread include white, whole wheat, whole grain, French, Italian, pumpernickel and rye, potato, sourdough, and artisan.

Flatbreads include the popular Middle-Eastern style pita as well as the Latin American tortilla are also popular.

Cakes. The cake category includes any full-sized, multiple-serving cakes. Ingredients include flour, butter or other shortening, eggs, and sugar and/or other sweetener.

Snack Cakes. Snack cakes are essentially single serving cakes that do not require utensils. Examples include cupcakes and brownies. Many snack cake products feature relatively unique brand formulations.

Muffins. Resembling cupcakes, muffins are less sweet, and therefore suit a greater range of meal occasions. The most popular muffins are corn, bran, and blueberry.

Pastries. The pastry category encompasses coffee cakes, Danish pastries, eclairs, cream puffs, bismarcks, turnovers, and tortes. Other well-known international pastries such as Italian zbaglione, Middle Eastern baklava, and German strudel are also popular.

Cookies. The word “cookie” derives from the Dutch koekie, or “little cake.” Dutch settlers were the first to make cookies in the New World. Crispy, soft-baked, biscuit, fruit-filled, chip, sandwich creme, shortbread/butter, wafer, frosted, glazed, sugar-sprinkled, enrobed, animal cracker, and graham cracker are popular cookie types.

Doughnuts. Doughnuts are deep-fried or baked, bready rings with a hole in the middle. They are usually yeast-raised, but are sometimes leavened with baking powder. Plain doughnuts have a slightly sweet flavor. Other varieties of donuts include glazed or frosted; dredged with granulated, confectioners’, or cinnamon sugar; or topped with candy sprinkles or chopped nuts.

Pies. Pies are basically confections baked in a single or double crust. Fruit pies include apple, blueberry, cherry, peach, apricot, kiwi, and others. Cream pies may be chocolate, coconut, or Boston cream. Meringue pies feature a layer of meringue over lemon, lime, coconut, or other fillings. Popular nut pies include pecan and walnut, often combined with chocolate. Custard, mince, and pumpkin pies are holiday favorites.

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Baked Goods Industry Research & Market Reports

  • Staple Foods in Costa Rica

    ... collapse of national ports, as well as periods of economic instability due to high interest rates and exchange volatility, staple food players remain apprehensive about the future in 2024. Consumers, meanwhile, remain price-sensitive and continue ... Read More

  • Staple Foods in Cameroon

    ... explained by a sustained drop in inflation, which had risen sharply during the latter half of the review period due to the global recovery from the pandemic, Russia’s invasion of Ukraine and other factors. Inflation ... Read More

  • Baked Goods in Finland

    ... development over the review period, continued to see expansion. Oats are a local superfood, perceived to be nutritious and good for controlling cholesterol (due to the effects of beta-glucan), and blood sugar levels. Oats are ... Read More

  • Baked Goods in Cameroon

    ... of decline. The turnaround is explained by a sustained drop in prices, which had spiked dramatically over 2022-2023 as the cost of imported wheat and wheat flour soared due to disruption caused by Russia’s invasion ... Read More

  • Staple Foods in Sweden

    ... pressure on prices, but also the launch of new products and innovation offering added-value benefits. The ongoing recovery of foodservice, with volume sales projected to return to their 2019 pre-Coronavirus (COVID-19) level in 2024, also ... Read More

  • Baked Goods in Bosnia and Herzegovina

    ... has driven prices higher, resulting in a solid increase in retail current value for the year. The category, encompassing a range of baked products, has seen substantial new product development activity, leading to frequent launches ... Read More

  • Baked Goods in Estonia

    ... with ethnic options such as flat bread, as well as French and Italian bread performing better than other offerings. Euromonitor International's Baked Goods in Estonia report offers in-depth knowledge of the market at a national ... Read More

  • Baked Goods in Kenya

    ... bread prices in the year, prompting consumers to look for more affordable options, including smaller pack sizes and more basic bread varieties. Mill Bakers, for instance, has seen a rise in sales of its smaller ... Read More

  • Baked Goods in Croatia

    ... reduced yield of essential grains like wheat, barley, and oats, bread prices are expected to escalate further in the second half of the year. Despite a weaker harvest, the price of wheat has paradoxically fallen, ... Read More

  • Staple Foods in Finland

    ... Finnish consumers to react by trading down or seeking price promotions. Economic instability and household budget concerns led to some fluctuation in foodservice demand. Some consumers limited their visits to foodservice establishments, while the use ... Read More

  • Staple Foods in Bosnia and Herzegovina

    ... potential consumer base. Key categories within staples are maturing, reducing the scope for significant growth now and in the future. Inflation has begun to stabilise, leading to more moderate price increases and a solid, albeit ... Read More

  • Staple Foods in Estonia

    ... growth, but limited volume growth in 2024. On a positive note, inflation has eased significantly. However, the standard VAT rate increase from 20% to 22% is January 2024. As such, with consumer confidence still at ... Read More

  • Baked Goods in Algeria

    ... the premiumisation trend from taking off. In addition, most of the population is rural and disposable incomes continue to be low. Euromonitor International's Baked Goods in Algeria report offers in-depth knowledge of the market at ... Read More

  • Staple Foods in Algeria

    ... volume growth, and with similar growth across all segments. That being said, inflation is on a downward trajectory. However, value for money continues to be a key driver of sales, with consumers being highly price ... Read More

  • Staple Foods in Panama

    ... controls to maintain affordability and consumption. Price sensitive consumers began switching from expensive meat to cheaper protein sources such as shelf tuna, while baked goods achieved only moderate retail volume growth, despite the popularity and ... Read More

  • Staple Foods in Kenya

    ... driven up production costs. Njoro Canning Factory Ltd , owner of Golden Valley, reported a price increase of around 7% due to drought conditions, which have affected pea production, whilst Weetabix East Africa Ltd noted ... Read More

  • Baked Goods in Costa Rica

    ... Automercado, for instance, offers sourdough bread and freshly-baked French bread, whilst Fresh Market provides a variety of freshly-baked goods, including pastries. Whilst less common in rural areas where small independent stores mostly offer packaged options ... Read More

  • Baked Goods in Sweden

    ... Furthermore, added-value features, such as those inspired by the health and wellness trend, help to drive retail value growth. It is also noteworthy that bread has performed well during 2024, to return baked goods as ... Read More

  • Baked Goods in the United Arab Emirates

    ... population of the United Arab Emirates — comprised of people from various cultural backgrounds who live and work locally — further drives demand for a wide range of baked goods. Euromonitor International's Baked Goods in ... Read More

  • Staple Foods in Turkey

    ... disposable incomes. This led to price-sensitive behaviour, reducing consumption, particularly in non-essential spending categories, while essential goods—especially staple foods—remained more stable. Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at ... Read More

  • Staple Foods in the United Arab Emirates

    ... which is boosting sales through foodservice establishments. The United Arab Emirates has facilitated the influx of expatriates from around the world through attractive visa programmes, positively impacting the local economy and expanding the consumer base. ... Read More

  • Baked Goods in Taiwan

    ... performance of baked goods is underpinned by rising raw material prices and improving consumer indices, which contribute to higher unit prices. Despite the increases in the cost of products, baked goods remain staple choices for ... Read More

  • Staple Foods in Taiwan

    ... consumer indices have led to increased unit prices across various staple foods categories. Despite these cost pressures, demand remained steady as items like baked goods, breakfast cereals, processed meat and rice continued to be essential ... Read More

  • Baked Goods in Turkey

    ... growth was flat. In December 2023, the bread price tariff in Istanbul was updated, setting the price for 210 grams of bread at 8 liras. However, during the May 2024 assembly meeting of the Istanbul ... Read More

  • Bakery Products in Italy: ISIC 1541

    ... Products: ISIC 1541 market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis ... Read More

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