Baked Goods Market Research Reports & Industry Analysis

The baked goods market includes breads sweet baked goods. Packaged baked goods are sold in shelf-stable form, refrigerated forms, and frozen forms. The baked goods market includes the following:

Breads. Popular types of loaf bread include white, whole wheat, whole grain, French, Italian, pumpernickel and rye, potato, sourdough, and artisan.

Flatbreads include the popular Middle-Eastern style pita as well as the Latin American tortilla are also popular.

Cakes. The cake category includes any full-sized, multiple-serving cakes. Ingredients include flour, butter or other shortening, eggs, and sugar and/or other sweetener.

Snack Cakes. Snack cakes are essentially single serving cakes that do not require utensils. Examples include cupcakes and brownies. Many snack cake products feature relatively unique brand formulations.

Muffins. Resembling cupcakes, muffins are less sweet, and therefore suit a greater range of meal occasions. The most popular muffins are corn, bran, and blueberry.

Pastries. The pastry category encompasses coffee cakes, Danish pastries, eclairs, cream puffs, bismarcks, turnovers, and tortes. Other well-known international pastries such as Italian zbaglione, Middle Eastern baklava, and German strudel are also popular.

Cookies. The word “cookie” derives from the Dutch koekie, or “little cake.” Dutch settlers were the first to make cookies in the New World. Crispy, soft-baked, biscuit, fruit-filled, chip, sandwich creme, shortbread/butter, wafer, frosted, glazed, sugar-sprinkled, enrobed, animal cracker, and graham cracker are popular cookie types.

Doughnuts. Doughnuts are deep-fried or baked, bready rings with a hole in the middle. They are usually yeast-raised, but are sometimes leavened with baking powder. Plain doughnuts have a slightly sweet flavor. Other varieties of donuts include glazed or frosted; dredged with granulated, confectioners’, or cinnamon sugar; or topped with candy sprinkles or chopped nuts.

Pies. Pies are basically confections baked in a single or double crust. Fruit pies include apple, blueberry, cherry, peach, apricot, kiwi, and others. Cream pies may be chocolate, coconut, or Boston cream. Meringue pies feature a layer of meringue over lemon, lime, coconut, or other fillings. Popular nut pies include pecan and walnut, often combined with chocolate. Custard, mince, and pumpkin pies are holiday favorites.

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Baked Goods Industry Research & Market Reports

  • Staple Foods in Serbia

    ... to an expansion of healthier choices, including plant-based alternatives, low-fat options, and products free from artificial additives. As consumers continue to spend less time preparing meals at home and seek quicker solutions, the demand for ... Read More

  • Staple Foods in the Netherlands

    ... private label products emerging as a critical beneficiary of this shift. Consumers have increasingly viewed private label options not as inferior but as viable alternatives, offering comparable quality at more affordable prices. As a result, ... Read More

  • Staple Foods in Latvia

    ... However, ongoing economic uncertainty has hindered a more rapid recovery in sales. Many staple categories, particularly carbohydrate-based products, face strong competition from other food sources, which has kept sales growth relatively slow. The competition among ... Read More

  • Staple Foods in Uruguay

    ... still significant price increases hikes for rice, due to continuing increases in international prices. Euromonitor International's Staple Foods in Uruguay report offers in-depth knowledge of the market at a national level, providing local insight and ... Read More

  • Baked Goods in Lithuania

    ... a protracted downturn. The stabilisation is partly attributed to a plateau in health and wellness-driven shifts, with some consumers finding a balance between reduced carbohydrate consumption and the enduring cultural importance of bread in Lithuanian ... Read More

  • Staple Foods in Jordan

    ... Jordan declining. The fall in tourist numbers has had a direct negative impact on sales through foodservice. Moreover, calls to boycott international brands have affected sales, particularly breakfast cereals, though the impact here was partly ... Read More

  • Staple Foods in Greece

    ... options, which exerted upward pressure on unit prices and boosted retail value sales. Despite residual economic concerns, on-trade volume sales continued to record positive, if significantly slower, growth in 2024. In the post-Coronavirus (COVID-19) period, ... Read More

  • Staple Foods in Lithuania

    ... foods. After the challenges posed by significant price inflation in 2022 and 2023, 2024 brings relief, as inflationary pressures ease, fostering optimism among both consumers and leading players. While health concerns, particularly regarding the intake ... Read More

  • Staple Foods in Kazakhstan

    ... modern, healthier alternatives. As consumers become more health-conscious, there is a growing interest in staples with a healthier positioning, such as organic, high fibre and low sugar products. However, this trend is occurring alongside persistent ... Read More

  • Staple Foods in Uzbekistan

    ... is partly due to continuing population growth. However, the economy is also growing and this is boosting consumer confidence. That being said, two key staples in Uzbekistan, bread and rice, see significant prices hikes in ... Read More

  • Baked Goods in Kazakhstan

    ... an increasing focus on healthy eating is leading to reduced bread consumption. As more consumers prioritise health and weight management, many are reducing their bread consumption to avoid weight gain. Euromonitor International's Baked Goods in ... Read More

  • Baked Goods in the Netherlands

    ... these products, their primary concern is not health but indulgence. Choices in this category are overwhelmingly dictated by taste and the desire for a treat, often associated with celebrating special occasions or enjoying a moment ... Read More

  • Bakery Product Manufacturing

    ... McKee Foods (all based in the US), along with Allied Bakeries (UK), ARYZTA (Switzerland), Grupo Bimbo (Mexico), Weston Foods (Canada), and Yamazaki Baking (Japan). COMPETITIVE LANDSCAPE Demand is driven by consumer preferences and by the ... Read More

  • Staple Foods in Japan

    ... prices. Price increases seen since 2022, triggered by the war in Ukraine, backed by high raw materials costs, and soaring logistics costs due to the “2024 issue” in Japan (a social issue in terms of ... Read More

  • Baked Goods in Japan

    ... increases seen for baked goods have been smaller compared with other categories. Second, pastries, which accounts for over 40% of all baked goods in retail volume and current value terms, performed well. Lastly, the recovery ... Read More

  • Saudi Arabia Food Fibers Market, By Type (Soluble Fibers, Insoluble Fibers); By Application (Dairy, Meat, Poultry, and Seafood, Bakery & Confectionery, Beverages, Ready to Eat (RTE) Products), Competitive Landscape & Forecast, 2019–2030

    ... Fibers Market Size Set to Cross USD 133 Million by 2030 Saudi Arabia Food Fibers Market is flourishing due to growing consumer awareness about dietary health, a growing focus on preventive healthcare, a rising preference ... Read More

  • Food Packaging Market Size, Share, Forecast, & Trends Analysis by Material (Plastic, Metal, Glass), Packaging Type (Rigid, Flexible), Product Type, Application (Bakery Products, Dairy Products, Snacks, Meat Products, RTE Meals)—Global Forecast to 2031

    ... Packaging Market to Reach $698.4 Billion by 2031, at a CAGR of 5.9% from 2024 to 2031 According to a new market research report titled ‘Food Packaging Market Size, Share, Forecast, & Trends Analysis by ... Read More

  • Baked Goods in Georgia

    ... from Russia. Russia introduced duties on grain exports in 2021, making it cheaper for Georgian food producers to import flour rather than grains. Consequently, Georgian manufacturers started to import flour instead of grains and flour ... Read More

  • Staple Foods in Georgia

    ... and macroeconomic challenges, which resulted in rising packaging, materials, and logistics costs, conditions have improved in 2024. This change is particularly noteworthy in baked goods, dried pasta and processed meat. The slower increase in unit ... Read More

  • Staple Foods in El Salvador

    ... 2023 affected consumer spending power. On a positive note, the government crackdown on crime is boosting tourist numbers to the country, which is subsequently proving beneficial to consumer foodservice sales of staples, especially processed meat, ... Read More

  • Staple Foods in North Macedonia

    ... fallout of Russia’s invasion of Ukraine has now largely receded. Retail volume growth looks set to be unchanged on 2023, though it remains marginal. This is partly explained by maturity, but also reflects the fact ... Read More

  • Staple Foods in Honduras

    ... which had decreased at the beginning of 2023, began to rise again in 2024. Shelf stable fruit and vegetables are perceived as being less healthy and more expensive alternatives to fresh fruit and vegetables, while ... Read More

  • Breakfast Cereals in Georgia

    ... the ease and swiftness of preparing breakfast cereals. The slower increase in unit prices, coupled with more frequent discounting, is also positively impacting all categories, as is rising product awareness in the country. In addition, ... Read More

  • Baked Goods in Guatemala

    ... as high costs continue to hit profitability. Unpackaged wheat and corn tortillas continue to account for most value sales, though pita bread and in particular packaged pita breads is seeing significant growth, from both local ... Read More

  • Baked Goods in North Macedonia

    ... Despite the resultant easing of pricing pressures, retail volume sales are set to decline marginally, and at a slightly steeper rate than in 2023. This is primarily explained by falling demand for leavened bread, the ... Read More

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