Baked Goods Market Research Reports & Industry Analysis

The baked goods market includes breads sweet baked goods. Packaged baked goods are sold in shelf-stable form, refrigerated forms, and frozen forms. The baked goods market includes the following:

Breads. Popular types of loaf bread include white, whole wheat, whole grain, French, Italian, pumpernickel and rye, potato, sourdough, and artisan.

Flatbreads include the popular Middle-Eastern style pita as well as the Latin American tortilla are also popular.

Cakes. The cake category includes any full-sized, multiple-serving cakes. Ingredients include flour, butter or other shortening, eggs, and sugar and/or other sweetener.

Snack Cakes. Snack cakes are essentially single serving cakes that do not require utensils. Examples include cupcakes and brownies. Many snack cake products feature relatively unique brand formulations.

Muffins. Resembling cupcakes, muffins are less sweet, and therefore suit a greater range of meal occasions. The most popular muffins are corn, bran, and blueberry.

Pastries. The pastry category encompasses coffee cakes, Danish pastries, eclairs, cream puffs, bismarcks, turnovers, and tortes. Other well-known international pastries such as Italian zbaglione, Middle Eastern baklava, and German strudel are also popular.

Cookies. The word “cookie” derives from the Dutch koekie, or “little cake.” Dutch settlers were the first to make cookies in the New World. Crispy, soft-baked, biscuit, fruit-filled, chip, sandwich creme, shortbread/butter, wafer, frosted, glazed, sugar-sprinkled, enrobed, animal cracker, and graham cracker are popular cookie types.

Doughnuts. Doughnuts are deep-fried or baked, bready rings with a hole in the middle. They are usually yeast-raised, but are sometimes leavened with baking powder. Plain doughnuts have a slightly sweet flavor. Other varieties of donuts include glazed or frosted; dredged with granulated, confectioners’, or cinnamon sugar; or topped with candy sprinkles or chopped nuts.

Pies. Pies are basically confections baked in a single or double crust. Fruit pies include apple, blueberry, cherry, peach, apricot, kiwi, and others. Cream pies may be chocolate, coconut, or Boston cream. Meringue pies feature a layer of meringue over lemon, lime, coconut, or other fillings. Popular nut pies include pecan and walnut, often combined with chocolate. Custard, mince, and pumpkin pies are holiday favorites.

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Baked Goods Industry Research & Market Reports

  • Biscuits and Cookies Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Biscuits (Sweet Plain Biscuits, Savory Biscuits, Coated Biscuits, Filled Sandwich Biscuits, Wafer Biscuits, and Other Biscuits) and Cookies (Chocolate Chip Cookies, Shortbread Cookies, Butter Cookies, Filled Sandwich Cookies, and Other Cookies)], Category (Sugar-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail and Others), and Geography

    ... Wafer Biscuits, and Other Biscuits) and Cookies (Chocolate Chip Cookies, Shortbread Cookies, Butter Cookies, Filled Sandwich Cookies, and Other Cookies)], Category (Sugar-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail and Others), ... Read More

  • Global Packaged Bakery Products Market 2024-2028

    ... bakery products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More

  • Staple Foods in Dominican Republic

    ... are also lower. That being said, consumers are still expected to be price sensitive after several years of price rises, and value for money remains the key driver of value sales. Euromonitor International's Staple Foods ... Read More

  • U.S. Frozen Food Market Size, Share & Trends Analysis Report By Product (Frozen Meals, Meat/Poultry/Seafood, Desserts, Fruits & Vegetables, Snacks, Baked Goods), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

    ... Food Market Growth & Trends The U.S. frozen food market size is estimated to reach USD 132.67 billion in 2030 and is anticipated to expand at a CAGR of 8.1% from 2025 to 2030, according ... Read More

  • Baked Goods in Slovenia

    ... at home in the freezer and freshly baked whenever they choose. Slovenians are also increasingly looking for healthier options with additional nutritional benefits, such as products with wholegrains and seeds, no added sugar or artificial ... Read More

  • Baked Goods in Dominican Republic

    ... price rises, and as such volume growth is expected to be much more moderate, and there is a degree of trading down. Euromonitor International's Baked Goods in Dominican Republic report offers in-depth knowledge of the ... Read More

  • Staple Foods in Slovenia

    ... further price increases due to inflation. Despite a notable slowdown in the official inflation rate, there is a growing number of price-sensitive consumers in Slovenia and there has been a marked shift to private label ... Read More

  • Baked Goods in Malaysia

    ... leavened bread, packaged cakes and packaged pastries, are considered essential foods by Malaysians. They are typically consumed for breakfast or during tea breaks throughout the day. Packaged baked goods are also widely distributed in grocery ... Read More

  • Baked Goods in Singapore

    ... The growth in the unit price of baked goods has begun to slow down in 2024, with the category having previously seen marked price increases as a result of the high inflationary impact felt by ... Read More

  • Staple Foods in Singapore

    ... have a pronounced effect on consumer confidence and household spending, resulting in consumers cutting back on dining out expenses by trading down to more affordable options or cooking at home more frequently to manage their ... Read More

  • Staple Foods in Malaysia

    ... of the diesel subsidy and more cash aid helped offset the impact of inflation on overall consumption. Euromonitor International's Staple Foods in Malaysia report offers in-depth knowledge of the market at a national level, providing ... Read More

  • HW Staple Foods in South Africa

    ... demand for some fortified/functional staple foods suffered at the end of the review period, resulting in marginal retail volume decline for high fibre staple foods. Nevertheless, high fibre, which is considered a type of fortified/functional ... Read More

  • Staple Foods in the US

    ... set to contribute to retail volume recovery in a few key categories, overall retail volume sales of staples in the US are expected to be flat. On the one hand, statis represents an improvement compared ... Read More

  • Baked Goods in the US

    ... behind this is the steady rise in unit prices across various product categories, which has strained consumers’ budgets. As a result, financially stretched shoppers have become more selective in their purchasing decisions. This price sensitivity ... Read More

  • Staple Foods in Sweden

    ... pressure on prices, but also the launch of new products and innovation offering added-value benefits. The ongoing recovery of foodservice, with volume sales projected to return to their 2019 pre-Coronavirus (COVID-19) level in 2024, also ... Read More

  • Baked Goods in Cameroon

    ... of decline. The turnaround is explained by a sustained drop in prices, which had spiked dramatically over 2022-2023 as the cost of imported wheat and wheat flour soared due to disruption caused by Russia’s invasion ... Read More

  • Staple Foods in Costa Rica

    ... collapse of national ports, as well as periods of economic instability due to high interest rates and exchange volatility, staple food players remain apprehensive about the future in 2024. Consumers, meanwhile, remain price-sensitive and continue ... Read More

  • Staple Foods in Cameroon

    ... explained by a sustained drop in inflation, which had risen sharply during the latter half of the review period due to the global recovery from the pandemic, Russia’s invasion of Ukraine and other factors. Inflation ... Read More

  • Baked Goods in Finland

    ... development over the review period, continued to see expansion. Oats are a local superfood, perceived to be nutritious and good for controlling cholesterol (due to the effects of beta-glucan), and blood sugar levels. Oats are ... Read More

  • Baked Goods in Bosnia and Herzegovina

    ... has driven prices higher, resulting in a solid increase in retail current value for the year. The category, encompassing a range of baked products, has seen substantial new product development activity, leading to frequent launches ... Read More

  • Baked Goods in Estonia

    ... with ethnic options such as flat bread, as well as French and Italian bread performing better than other offerings. Euromonitor International's Baked Goods in Estonia report offers in-depth knowledge of the market at a national ... Read More

  • Baked Goods in Kenya

    ... bread prices in the year, prompting consumers to look for more affordable options, including smaller pack sizes and more basic bread varieties. Mill Bakers, for instance, has seen a rise in sales of its smaller ... Read More

  • Baked Goods in Croatia

    ... reduced yield of essential grains like wheat, barley, and oats, bread prices are expected to escalate further in the second half of the year. Despite a weaker harvest, the price of wheat has paradoxically fallen, ... Read More

  • Staple Foods in Finland

    ... Finnish consumers to react by trading down or seeking price promotions. Economic instability and household budget concerns led to some fluctuation in foodservice demand. Some consumers limited their visits to foodservice establishments, while the use ... Read More

  • Staple Foods in Bosnia and Herzegovina

    ... potential consumer base. Key categories within staples are maturing, reducing the scope for significant growth now and in the future. Inflation has begun to stabilise, leading to more moderate price increases and a solid, albeit ... Read More

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