Whiskey Market Research Reports & Industry Analysis
There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.
Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.
The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.
There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.
Whiskey Industry Research & Market Reports
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Norway Spirits
... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More
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Chile Spirits
... Chilean culture, has demonstrated remarkable resilience amidst the inflationary challenges facing Chile, and still accounted for 45% of total volume sales in 2023. This can be attributed to a confluence of factors rooted in the ... Read More
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Chile Alcoholic Drinks
... these trends, it is essential to consider how economic constraints, such as inflation and liquidity issues, influenced consumer behaviour, and how these shifts affected different categories within the alcoholic drinks industry, including beer, wine, mocktails, ... Read More
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Norway Alcoholic Drinks
... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More
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Mexico Alcoholic Drinks
... Although this was the second consecutive year of economic growth above 3%, this increase was more moderate, since in 2021 and 2022, the Mexican economy reached rates of 6% and 4% respectively. The sector that ... Read More
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Mexico Spirits
... movement, and off-trade sales declining. The national drinks tequila and mezcal, along with destilados de agave, play a central role at social events and celebrations, which are the primary consumption occasions, and therefore saw declines ... Read More
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Australia Spirits
... was impressive considering the tough economic conditions, with many local consumers grappling with high inflation and interest rates throughout the year. Off-trade spirits also performed strongly in 2023, a reflection of consumer interest in still ... Read More
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The United Arab Emirates Spirits
... growth. The channel was supported by the easier process of obtaining an alcohol licence for residents and tourists, and the removal of 30% tax in drink specialists. Euromonitor International's Spirits in United Arab Emirates report ... Read More
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The United Arab Emirates Alcoholic Drinks
... by two factors. First, the arrival of expatriates from Russia, India, China, the UK and other countries continued, driven by the local market’s attractive lifestyle along with economical and political challenges in certain countries. Another ... Read More
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Pakistan Alcoholic Drinks in Pakistan
... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More
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Australia Alcoholic Drinks
... Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries. Despite these challenges, the alcoholic drinks ... Read More
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Pakistan Alcoholic Drinks
... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More
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Pakistan Spirits
... Pakistan, due to the country’s stringent restrictions and licensing regulations. Euromonitor International's Spirits in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Cameroon Spirits
... scotch segment suffering the most. Blended scotch still overwhelmingly It is estimated that three out of ten bottles of popular blended scotch brands like Johnny Walker are counterfeit, with similar issues plaguing other well-known brands ... Read More
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The Netherlands Cider/Perry
... a strong increase in average unit price in 2023. Still, the underlying decline was dramatic. Over the review period, some of the major brewers have tried to turn cider into a mainstream category, but these ... Read More
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Nigeria Alcoholic Drinks
... of economy spirits. Unit prices increased due to higher excise tax and rising import costs for raw materials and finished products, which can be linked to the depreciation of the local currency. Although alcoholic drinks ... Read More
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The Netherlands Alcoholic Drinks
... as average unit prices for alcoholic drinks categories increased substantially. Beer and wine volume sales suffered from these increased prices. For spirits, the price increases were less dramatic, enabling the category to register on trade ... Read More
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Ireland Alcoholic Drinks
... a pattern of normalisation after the atypical spikes and crashes in sales during the era of the pandemic lockdowns. Notably, during the lockdown era off-trade sales soared, while on-trade sales crashed. Then, when society reopened, ... Read More
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Nigeria Spirits
... low spending power, consumers sought out the most affordable drinks, which could be found in spirits. Strong local production of gin, schnapps, liqueurs, and dark rum has kept unit price increases to moderate levels compared ... Read More
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Panama Alcoholic Drinks
... the off-trade surpassed 2019 volume sales in many categories, while the on-trade did not, as at-home consumption remained popular. Low tax rates, the return of socialising and tourists boosted demand. Off-trade sales dominate while beer, ... Read More
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Israel Alcoholic Drinks
... increased along with the increase of the Consumer Price Index (CPI), by 5.3%. Following the announcement of the tax increase, wine and spirits importer, Hacarem, raised its prices for on-trade establishments. A number of smaller ... Read More
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The Netherlands Spirits
... a substantial increase in average unit prices. Throughout the production and supply chain, there were increases in costs which were passed onto the consumer. In some respects, consumers were willing to accept the increased prices, ... Read More
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Portugal Alcoholic Drinks
... on trade, supported by another record year of tourism for the country. Despite inflation falling, prices continued to rise in 2023 with government tax revisions of 4% on alcoholic drinks also coming into effect. Consumers ... Read More
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El Salvador Alcoholic Drinks
... remain the largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults of legal drinking age. Barriers to market growth, however, include the threat of crime and gang ... Read More
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Bolivia Alcoholic Drinks
... had rebounded strongly in the previous two years in tandem with the easing of the pandemic and the ending of associated restrictions. With inflationary pressures continuing to drive up the general cost of living and ... Read More
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