Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Ethiopia Alcoholic Drinks

    ... breweries have hiked wholesale beer prices by three times as much as seen in previous years. This inflationary trend, compounded by political unrest in Ethiopia, has hindered alcohol consumption levels in 2023, reflecting broader economic ... Read More

  • Côte d'Ivoire Alcoholic Drinks

    ... products expands. Official retail sales face competition from informally distributed traditional options, with low-income consumers preferring such options. Among more affluent consumers, a more sophisticated and discerning attitude towards wine, spirits and beer is emerging, ... Read More

  • Ghana Alcoholic Drinks

    ... compared to 2022. Despite this, volume growth has remained positive, though at reduced levels. Both on-trade and off-trade channels have experienced lower growth rates. Stout emerged as a robust performer within the beer category, while ... Read More

  • Jordan Alcoholic Drinks

    ... been an increasing decline in tourists, which naturally impacts overall sales. Likewise, off-trade volume fell due to reduced purchasing power and rising interest rates. Meanwhile, negative demand in the last quarter has further decreased both ... Read More

  • Slovakia Spirits

    ... items. Excise taxes for spirits were also increased significantly in April 2023, as part of the Slovak government’s efforts to reduce its fiscal deficit. This had a huge impact on spirits sales during the first ... Read More

  • Austria Alcoholic Drinks

    ... during the year - the first year in which the hospitality sector was completely spared any opening or access restrictions in connection with COVID-19. However, at the same time, off-trade volumes fell, partly as a ... Read More

  • Guatemala Alcoholic Drinks

    ... Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving ... Read More

  • Austria Spirits

    ... inns after the low water mark of the COVID-19 crisis. However, the overall decline in spirits volume sales resulted from a significant fall in off-trade volumes. Nonetheless, off-trade volume sales remained above the level seen ... Read More

  • Croatia Spirits

    ... for spirits, with products such as gin, rakija, and liqueurs being prominently featured in online promotions and leaflet advertisements. This resurgence in social gatherings has bolstered the spirits market, indicating a return to more traditional ... Read More

  • Morocco Spirits

    ... majority of Moroccans. The main consumers of spirits are upper-income groups who travel frequently abroad and purchase their needs from duty-free shops at more affordable prices. However, on-trade sales saw a rebound due to the ... Read More

  • Estonia Spirits

    ... breather, stabilising after the volatility of recent years. Brandy and vodka saw a decline in Estonia in 2023. These products, particularly vodka, are perceived as old-fashioned spirits, more popular among the older generation of consumers ... Read More

  • Romania Alcoholic Drinks

    ... rise in line with the stubbornly high inflation rate, exacerbated by high energy costs (gas and electricity) that put additional pressure on household budgets. Excise duty on alcoholic drinks began to rise in 2023 causing ... Read More

  • Morocco Alcoholic Drinks

    ... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More

  • Kenya Alcoholic Drinks

    ... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More

  • Croatia Alcoholic Drinks

    ... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More

  • Estonia Alcoholic Drinks

    ... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More

  • Qatar Alcoholic Drinks

    ... hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the off-trade, rising inbound tourism flows and more affluent Western expatriates among the local population all point towards a more favourable scenario ... Read More

  • Guatemala Spirits

    ... was the best performer in terms of value growth, though aguardente/aguardiente continued to be the most consumed spirit in Guatemala, as it is economically priced, and widely distributed across small local grocers. It is mainly ... Read More

  • Romania Spirits

    ... to price growth and the weaker demand for spirits. Manufacturers were forced to pass these costs on to consumers with the price rises contributing to value growth. Total volume sales fell into decline in both ... Read More

  • Kenya Spirits

    ... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More

  • Global Single Malt Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... analysis designed to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Single Malt Whiskey market. The report evaluates key developments from 2023 to ... Read More

  • Global Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Whiskey market. The report evaluates key developments from 2023 to 2024 and analyses growth opportunities in ... Read More

  • Global Japanese Whisky Market Growth 2024-2030

    ... Whisky is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Japanese Whisky market. Japanese Whisky ... Read More

  • Global Irish Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Irish Whiskey market. The report evaluates key developments from 2023 to 2024 and analyses ... Read More

  • Global Flavored Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Flavored Whiskey market. The report evaluates key developments from 2023 to 2024 and analyses ... Read More

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