Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Myanmar Alcoholic Drinks

    ... stable regions. The off-trade channel is also expanding, particularly through alcohol specialist retailers and convenience stores, which has further supported growth. However, inflation and currency depreciation are posing challenges and inhibiting consumption rates. Despite these ... Read More

  • Kazakhstan Spirits

    ... traditional significance in Kazakh culture, its consumption is on the decline, influenced by various factors including the increasing popularity of other spirits such as whiskey, rum and gin. Substantial price hikes over the past two ... Read More

  • Kazakhstan Alcoholic Drinks

    ... the local economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening. Euromonitor International's Alcoholic Drinks in ... Read More

  • Uzbekistan Alcoholic Drinks

    ... both vodka and beer experienced negative trends in consumption, with a decline in sales and production. Additionally, the presence of a growing grey market posed a significant challenge to the legal market for both beverages, ... Read More

  • Uzbekistan Spirits

    ... negative trends in both production and sales. Factors such as increasing religiosity and the decreasing consumption of alcohol among young people contributed to this decline. However, the most significant challenge to the legal vodka market ... Read More

  • Sri Lanka Alcoholic Drinks

    ... 94% market share, although it experienced a decline in overall sales. Increased beer prices and shifting consumer preferences have contributed to this downturn. Political and economic factors, including inflation and rising import duties, further disrupted ... Read More

  • Taiwan Alcoholic Drinks

    ... workforce insufficiency is a more significant issue, while increasing shipping costs are more concerning for imported brands. Aside from this, Taiwanese consumers remain highly price sensitive. Euromonitor International's Alcoholic Drinks in Taiwan report offers a ... Read More

  • Peru Spirits

    ... and protests following the replacement of former President Castillo, in addition to the floods on the north coast of Peru, a product of the Niño Costero phenomenon, all of which had a huge impact on ... Read More

  • Kuwait Alcoholic Drinks

    ... sense of ethical satisfaction and peer approval. Brands taking political stances face significant business impacts due to boycotting trends. This is evident in on-trade channels like restaurants switching to local products, such as Saudi Arabia's ... Read More

  • Taiwan Spirits

    ... high compared with other alcoholic drinks categories, and price sensitivity negatively impacted the category. However, current value sales received a moderate boost as a result of higher unit prices. Euromonitor International's Spirits in Taiwan report ... Read More

  • Slovenia Spirits

    ... Rum and gin, in particular, have experienced significant growth as they are viewed as prestigious and exclusive beverages. Brands like Don Papa have gained popularity among consumers seeking spirit drinks with rich origins and enhanced ... Read More

  • Uruguay Spirits

    ... the country highly affordable for Uruguayan tourists, leading to a substantial influx throughout the year. Consequently, many Uruguayans spent weekends in Argentina, where they consumed spirits at significantly lower prices and also stocked up for ... Read More

  • Lithuania Spirits

    ... going out slowed down. Consumers started reacting to the much higher price of spirits in the on-trade, leading to a sharper decline in volume sales over 2023. The off-trade also witnessed declining volumes as consumers ... Read More

  • Dominican Republic Alcoholic Drinks

    ... second half of the year, as the economy picked up. Euromonitor International's Alcoholic Drinks in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Slovenia Alcoholic Drinks

    ... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More

  • Uruguay Alcoholic Drinks

    ... GDP grew and overall consumption remained stable. Inflation, which initially showed similar trends to 2022 in the early months, managed to decrease in the second half, concluding the year with a 5% increase according to ... Read More

  • Tunisia Alcoholic Drinks

    ... diminishing purchasing power of local consumers and the impact of inflation. Rising prices placed strains on consumers' budgets, resulting in decreased affordability and dampened demand for alcoholic beverages. Beer, wine, and spirits, traditionally pillars of ... Read More

  • Lithuania Alcoholic Drinks

    ... out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales. Thereafter, consumers began to rein in expenditure on alcoholic drinks ... Read More

  • Peru Alcoholic Drinks

    ... in their spending when it came to alcoholic drinks, with the most affected categories being spirits and wine. On the other hand, higher temperatures, in addition to lower prices, helped to sustain demand for beer, ... Read More

  • Latvia Alcoholic Drinks

    ... putting upward pressure on players to increase price. Added to this, products with a higher alcohol level such as spirits were subject to increased excise tax. Healthier lifestyles are driving consumers towards lighter and lower ... Read More

  • Dominican Republic Spirits

    ... consumers cut down on consumption of spirits, as prices are higher than for other alcoholic drinks such as beer. That being said, volume sales increased through on-trade channels, largely due to the increased number of ... Read More

  • Latvia Spirits

    ... restrictions, which boosted sales in horeca establishments. Although consumers began to return and spend money in cafés and restaurants, spending behaviour became subdued as the war in Ukraine took hold. Utility bills in Latvia have ... Read More

  • Turkey Spirits

    ... of the pandemic, 2023 brought about various challenges, from unstable economic conditions and escalating prices, through to the aftermath of earthquakes in the country. Foodservice outlets notably suffered, with the decrease in clientele reflecting the ... Read More

  • Laos Alcoholic Drinks

    ... a large proportion of the population has continued to purchase beer despite the rising prices. The impact of tourism on alcohol sales remains uncertain due to a lack of specific data, though increased tourist arrivals ... Read More

  • Slovakia Alcoholic Drinks

    ... sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or ... Read More

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