Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Indonesia Alcoholic Drinks

    ... growth in recent years, with a rising middle class and increasing urbanisation supporting the expansion of alcoholic drinks. On-trade volume sales of alcoholic drinks fully recovered from the pandemic in 2023 and continued to climb ... Read More

  • Azerbaijan Spirits

    ... sales of spirits were pushed further into negative territory in 2023 for the second consecutive year. Despite vodka's traditional image in Azerbaijan, consumption is on the decline in retail, and this is influenced by various ... Read More

  • Uganda Alcoholic Drinks

    ... and marks the lowest rate in 15 months. As consumer spending power improves, alcoholic drinks, particularly imported wines and whiskies have maintained their appeal against local alternatives like beer, RTDs, and ciders. Leading global brands ... Read More

  • Azerbaijan Alcoholic Drinks

    ... flavoured beer, whiskey, gin, rum, and wines like Prosecco, attracted greater consumer interest and this was positively reflected in sales. Meanwhile, traditional categories like vodka, brandy, and lager continued to dominate in volume terms, but ... Read More

  • Alcoholic Drinks

    ... the National Assembly in May 2023, followed by new elections in November, created uncertainty. This volatility has impacted consumer spending across various industries. Euromonitor International's Alcoholic Drinks in Ecuador report offers a comprehensive guide to ... Read More

  • Indonesia Spirits

    ... dining out and drinking socially, whilst the resurgence in tourism is also driving consumption of spirits. As operators in clubs, bars, and restaurants returned to normal post-pandemic, there was a marked shift in consumer habits, ... Read More

  • Global Malted Barley Market 2024-2028

    ... report on the malted barley market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More

  • Vietnam Alcoholic Beverages Industry Research Report 2024-2033

    ... Vietnam's population has reached about 103 million people. According to CRI, Vietnam's economy has grown rapidly in recent years, with rising income levels among residents, driving the growth in demand for alcoholic beverages in the ... Read More

  • Malaysia Spirits

    ... to a significant increase in the prices of spirits in 2023, with this coming off the back of significant price growth in 2022. These price rises combined with a general increase in the cost of ... Read More

  • Malaysia Alcoholic Drinks

    ... Year and Christmas. Prices of alcoholic drinks had already seen significant growth in 2022 – especially wine and spirits – and thus the further price rises seen in 2023 had a significant detrimental effect on ... Read More

  • Serbia Spirits

    ... full rebound in volume sales during 2024. With the rate of inflation still increasing in 2023, consumers continued to economise and reduced the frequency of visiting on-trade establishments. Meanwhile, current value growth was underpinned by ... Read More

  • Costa Rica Spirits

    ... niche categories such as (imported) English gin recorded particularly strong growth as trendy cocktails and new consumption occasions have fuelled consumer demand. This was in stark contrast to vodka, which continued to decline as consumers ... Read More

  • Costa Rica Alcoholic Drinks

    ... challenging market conditions faced by consumers. Persistent inflationary pressures increased economic uncertainty, and an extremely strong and rapid appreciation of the local currency created an environment that many consumers struggled to manage. Instead, many reduced ... Read More

  • Tanzania Alcoholic Drinks

    ... manage their budgets, while mid to higher-income individuals have continued to afford their preferred beers, maintaining stability in that category. Manufacturers and distributors have increased prices to counter rising production, taxation, energy, fuel, and transportation ... Read More

  • Serbia Alcoholic Drinks

    ... rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023. The economising trend also led to a greater emphasis on price comparisons ... Read More

  • New Zealand Spirits

    ... the category. During 2020, at the peak of the pandemic, retail sales increased significantly as the home bartender trend influenced the category at a time when consumers were confined to their homes due to strict ... Read More

  • Thailand Spirits

    ... as Bangkok, Phuket, and Chiang Mai, have a thriving nightlife scene with bars, clubs, and restaurants offering a wide selection of alcoholic beverages to both locals and visitors. Thailand has a mix of both local ... Read More

  • Thailand Alcoholic Drinks

    ... niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year. Thailand is a popular tourist destination known for its nightlife and entertainment venues and the ... Read More

  • New Zealand Alcoholic Drinks

    ... cut all non-essential spending due to the rising cost of living, with many forced to spend less money on alcoholic drinks due to tightened household budgets. From the perspective of manufacturers, the higher production costs ... Read More

  • Sweden Alcoholic Drinks

    ... ongoing health and wellness trend had a negative impact on demand. Rising concerns about the health effects of consuming alcohol led to many consumers looking to reduce their alcohol consumption. Furthermore, consumers have become more ... Read More

  • Brazil Spirits

    ... solid total volume growth in Brazil, more premium spirits categories, such as whiskies and gin, faced total volume decreases in 2023, driven by consumers’ more restricted wallets in a post-pandemic context, in which competition came ... Read More

  • Spirits

    ... sales fell. A key constraint on the development of spirits sales in 2023 was the ongoing rise in consumer health consciousness. Spirits is particularly vulnerable to the rise in concerns about the effects of drinking ... Read More

  • Brazil Alcoholic Drinks

    ... were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic ... Read More

  • Alcoholic Beverages (Distilled Spirits)

    ... reach US$2.8 Trillion by 2030, growing at a CAGR of 5.8% over the analysis period 2023-2030. Beer, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$1.1 ... Read More

  • North Macedonia Alcoholic Drinks

    ... most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local ... Read More

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