Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • New Zealand Spirits

    ... the category. During 2020, at the peak of the pandemic, retail sales increased significantly as the home bartender trend influenced the category at a time when consumers were confined to their homes due to strict ... Read More

  • Thailand Spirits

    ... as Bangkok, Phuket, and Chiang Mai, have a thriving nightlife scene with bars, clubs, and restaurants offering a wide selection of alcoholic beverages to both locals and visitors. Thailand has a mix of both local ... Read More

  • Thailand Alcoholic Drinks

    ... niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year. Thailand is a popular tourist destination known for its nightlife and entertainment venues and the ... Read More

  • New Zealand Alcoholic Drinks

    ... cut all non-essential spending due to the rising cost of living, with many forced to spend less money on alcoholic drinks due to tightened household budgets. From the perspective of manufacturers, the higher production costs ... Read More

  • Sweden Alcoholic Drinks

    ... ongoing health and wellness trend had a negative impact on demand. Rising concerns about the health effects of consuming alcohol led to many consumers looking to reduce their alcohol consumption. Furthermore, consumers have become more ... Read More

  • Brazil Spirits

    ... solid total volume growth in Brazil, more premium spirits categories, such as whiskies and gin, faced total volume decreases in 2023, driven by consumers’ more restricted wallets in a post-pandemic context, in which competition came ... Read More

  • Spirits

    ... sales fell. A key constraint on the development of spirits sales in 2023 was the ongoing rise in consumer health consciousness. Spirits is particularly vulnerable to the rise in concerns about the effects of drinking ... Read More

  • Brazil Alcoholic Drinks

    ... were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic ... Read More

  • Alcoholic Beverages (Distilled Spirits)

    ... reach US$2.8 Trillion by 2030, growing at a CAGR of 5.8% over the analysis period 2023-2030. Beer, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$1.1 ... Read More

  • North Macedonia Alcoholic Drinks

    ... most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local ... Read More

  • Myanmar Alcoholic Drinks

    ... stable regions. The off-trade channel is also expanding, particularly through alcohol specialist retailers and convenience stores, which has further supported growth. However, inflation and currency depreciation are posing challenges and inhibiting consumption rates. Despite these ... Read More

  • Kazakhstan Spirits

    ... traditional significance in Kazakh culture, its consumption is on the decline, influenced by various factors including the increasing popularity of other spirits such as whiskey, rum and gin. Substantial price hikes over the past two ... Read More

  • Kazakhstan Alcoholic Drinks

    ... the local economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening. Euromonitor International's Alcoholic Drinks in ... Read More

  • Uzbekistan Alcoholic Drinks

    ... both vodka and beer experienced negative trends in consumption, with a decline in sales and production. Additionally, the presence of a growing grey market posed a significant challenge to the legal market for both beverages, ... Read More

  • Uzbekistan Spirits

    ... negative trends in both production and sales. Factors such as increasing religiosity and the decreasing consumption of alcohol among young people contributed to this decline. However, the most significant challenge to the legal vodka market ... Read More

  • Sri Lanka Alcoholic Drinks

    ... 94% market share, although it experienced a decline in overall sales. Increased beer prices and shifting consumer preferences have contributed to this downturn. Political and economic factors, including inflation and rising import duties, further disrupted ... Read More

  • Taiwan Alcoholic Drinks

    ... workforce insufficiency is a more significant issue, while increasing shipping costs are more concerning for imported brands. Aside from this, Taiwanese consumers remain highly price sensitive. Euromonitor International's Alcoholic Drinks in Taiwan report offers a ... Read More

  • Peru Spirits

    ... and protests following the replacement of former President Castillo, in addition to the floods on the north coast of Peru, a product of the Niño Costero phenomenon, all of which had a huge impact on ... Read More

  • Kuwait Alcoholic Drinks

    ... sense of ethical satisfaction and peer approval. Brands taking political stances face significant business impacts due to boycotting trends. This is evident in on-trade channels like restaurants switching to local products, such as Saudi Arabia's ... Read More

  • Taiwan Spirits

    ... high compared with other alcoholic drinks categories, and price sensitivity negatively impacted the category. However, current value sales received a moderate boost as a result of higher unit prices. Euromonitor International's Spirits in Taiwan report ... Read More

  • Slovenia Spirits

    ... Rum and gin, in particular, have experienced significant growth as they are viewed as prestigious and exclusive beverages. Brands like Don Papa have gained popularity among consumers seeking spirit drinks with rich origins and enhanced ... Read More

  • Uruguay Spirits

    ... the country highly affordable for Uruguayan tourists, leading to a substantial influx throughout the year. Consequently, many Uruguayans spent weekends in Argentina, where they consumed spirits at significantly lower prices and also stocked up for ... Read More

  • Lithuania Spirits

    ... going out slowed down. Consumers started reacting to the much higher price of spirits in the on-trade, leading to a sharper decline in volume sales over 2023. The off-trade also witnessed declining volumes as consumers ... Read More

  • Dominican Republic Alcoholic Drinks

    ... second half of the year, as the economy picked up. Euromonitor International's Alcoholic Drinks in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Slovenia Alcoholic Drinks

    ... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More

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