Whiskey Market Research Reports & Industry Analysis
There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.
Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.
The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.
There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.
Whiskey Industry Research & Market Reports
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Spirits in Serbia
... spirits continued to recover in 2022 as Serbians returned to their pre-pandemic lifestyles, which included spending more time outside of the home and visiting on-trade establishments more frequently. In value terms growth was stimulated by ... Read More
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Spirits in Uzbekistan
... over nine-tenths of volume sales. However, in recent years there has been a decline in the consumption of vodka, as consumers shift to other spirits such as rum, which registered the highest volume growth in ... Read More
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Alcoholic Drinks in Lebanon
... markets to generate revenues in foreign currency. The influx of foreign visitors after Lebanon’s borders reopened supported growth in on-trade sales, while the desire to socialise and celebrate after two years of COVID-19 control measures ... Read More
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Spirits in Portugal
... on-trade volume and value sales in 2020. These had only partially offset by a shift to off-trade demand in light of lockdowns and foodservice restrictions in the wake of the Coronavirus (COVID-19) pandemic. In Portugal, ... Read More
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Spirits in Georgia
... review period. In 2022, local consumers spent more time outside their homes as the measures introduced to stem the spread of Coronavirus COVID-19) were eased and lifted. This provided a strong rebound in on-trade custom ... Read More
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Alcoholic Drinks in El Salvador
... largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults of legal drinking age. Barriers to market growth, however, include the threat of crime and gang violence and ... Read More
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Alcoholic Drinks in Iraq
... of well-known international brands. Nonetheless, demand is rising across beer, wine and spirits as local consumers are coming to view drinking less unfavourably, with young adults especially keen on consuming alcohol moderately in social settings. ... Read More
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Alcoholic Drinks in Qatar
... drinks benefited from a sudden surge in consumption. Qatar is a conservative country when it comes to alcohol but relaxed some regulations during this time and created alcohol zones where drinking was permitted. However, alcohol ... Read More
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Spirits in Kazakhstan
... significant pace, driven by the fact the local authorities are “whitewashing” the industry in the country. Euromonitor International's Spirits in Kazakhstan report offers a comprehensive guide to the size and shape of the market at ... Read More
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Spirits in Greece
... outlets. Therefore, in general, the on-trade volume sales losses in domestic spirits had not been as high as for more commonly consumed in bars and night clubs imported spirits. Euromonitor International's Spirits in Greece report ... Read More
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Spirits in the Netherlands
... fears subsided consumers started to spend less time at home and more time in bars, clubs and restaurants in 2022. This meant there was a shift in sales volume from the off-trade to the on-trade. ... Read More
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Spirits in Tunisia
... of the pandemic, almost all bars, pubs and nightclubs remained closed due to the restrictions applied by the Tunisian Ministry of Health. In 2022, the on-trade began to recover and is experiencing a strong performance ... Read More
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Spirits in Ecuador
... spirits category has the highest levels of alcohol, it has also faced the largest increases in ICE tax. In addition to this, logistical costs and an increase in glass prices has put upward pressure on ... Read More
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Spirits in Bolivia
... low-priced beers dominate the shelves. The expansion of distribution for these brands is driven by an increase in contraband and efforts by formal companies to maintain low prices to compete. As a result, consumers see ... Read More
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Spirits in Egypt
... Egy Bev introduced a new Whisky spirit onto the landscape, titled Black Rhino, following the introduction of a new spirit range in 2021 under the name Yanni. The player has also launched smaller sizes for ... Read More
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Spirits in Denmark
... 2022. However, the uncertainty brought on by the economic downturn and the war in Ukraine caused some consumers to be more careful about spending money in the off-trade. This saw many migrating to cheaper standard ... Read More
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Spirits in Finland
... recyclable packaging. For instance, the domestic brand Törni Viina introduced a plastic bottle made of 100% recycled plastic, which is highlighted with Alko's Environmentally Responsible Packaging logo on the shelf. Emphasising sustainability through packaging cho... ... Read More
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Spirits in Morocco
... still expensive for the majority of Moroccan consumers and are mostly consumed by upper-income consumers, who are frequent travellers abroad and purchase their needs from duty free shops at better prices. However, on-trade sales saw ... Read More
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Spirits in Ireland
... in off-trade volumes, as the home-cocktail making trend, which took off during the pandemic, began to wane. Cocktail making was seen as a fun way to pass the time during lockdown when bars and restaurants ... Read More
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Spirits in Israel
... home quarantine encouraged consumers to drink more alcohol at home, either for special occasions or just to enjoy with a weekday dinner. With all the stress of the pandemic, consumers were more inclined to treat ... Read More
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Spirits in South Africa
... consumers to choose according to their preference. In addition, consumers are able to personalise their drinks, creating unique flavours with gin as a base. Gin witnessed the fastest total volume growth in spirits in 2022, ... Read More
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Alcoholic Drinks in Laos
... again. While inflation is taking place, this is having a minimal effect on overall demand. High per capita alcohol consumption in Laos is due mainly to the popularity of artisanal rice-based spirits such as lao ... Read More
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Alcoholic Drinks in Paraguay
... of tourism. Consumers craved sophistication, which pushed demand towards higher-priced options such as craft beer, fine wine and premium spirits. However, sales were impacted by inflation and a flat economy which forced some demographics to ... Read More
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Alcoholic Drinks in New Zealand
... has moved on from the pandemic and reopened its borders to tourists earlier than expected, the recovery in on-trade sales has been moderate and has not yet fully reached pre-COVID-19 levels. The delayed reopening of ... Read More
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Alcoholic Drinks in Honduras
... is by far the largest category due to its broad appeal. Positive growth in spirits was aided by a trading down to rum and guaro, while domestic spirits remain popular among low-income men. Wine is ... Read More
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