Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Spirits in Tunisia

    ... of the pandemic, almost all bars, pubs and nightclubs remained closed due to the restrictions applied by the Tunisian Ministry of Health. In 2022, the on-trade began to recover and is experiencing a strong performance ... Read More

  • Spirits in Ecuador

    ... spirits category has the highest levels of alcohol, it has also faced the largest increases in ICE tax. In addition to this, logistical costs and an increase in glass prices has put upward pressure on ... Read More

  • Spirits in Bolivia

    ... low-priced beers dominate the shelves. The expansion of distribution for these brands is driven by an increase in contraband and efforts by formal companies to maintain low prices to compete. As a result, consumers see ... Read More

  • Spirits in Egypt

    ... Egy Bev introduced a new Whisky spirit onto the landscape, titled Black Rhino, following the introduction of a new spirit range in 2021 under the name Yanni. The player has also launched smaller sizes for ... Read More

  • Spirits in Denmark

    ... 2022. However, the uncertainty brought on by the economic downturn and the war in Ukraine caused some consumers to be more careful about spending money in the off-trade. This saw many migrating to cheaper standard ... Read More

  • Spirits in Finland

    ... recyclable packaging. For instance, the domestic brand Törni Viina introduced a plastic bottle made of 100% recycled plastic, which is highlighted with Alko's Environmentally Responsible Packaging logo on the shelf. Emphasising sustainability through packaging cho... ... Read More

  • Spirits in Morocco

    ... still expensive for the majority of Moroccan consumers and are mostly consumed by upper-income consumers, who are frequent travellers abroad and purchase their needs from duty free shops at better prices. However, on-trade sales saw ... Read More

  • Spirits in Ireland

    ... in off-trade volumes, as the home-cocktail making trend, which took off during the pandemic, began to wane. Cocktail making was seen as a fun way to pass the time during lockdown when bars and restaurants ... Read More

  • Spirits in Israel

    ... home quarantine encouraged consumers to drink more alcohol at home, either for special occasions or just to enjoy with a weekday dinner. With all the stress of the pandemic, consumers were more inclined to treat ... Read More

  • Spirits in South Africa

    ... consumers to choose according to their preference. In addition, consumers are able to personalise their drinks, creating unique flavours with gin as a base. Gin witnessed the fastest total volume growth in spirits in 2022, ... Read More

  • Alcoholic Drinks in Laos

    ... again. While inflation is taking place, this is having a minimal effect on overall demand. High per capita alcohol consumption in Laos is due mainly to the popularity of artisanal rice-based spirits such as lao ... Read More

  • Alcoholic Drinks in Paraguay

    ... of tourism. Consumers craved sophistication, which pushed demand towards higher-priced options such as craft beer, fine wine and premium spirits. However, sales were impacted by inflation and a flat economy which forced some demographics to ... Read More

  • Alcoholic Drinks in New Zealand

    ... has moved on from the pandemic and reopened its borders to tourists earlier than expected, the recovery in on-trade sales has been moderate and has not yet fully reached pre-COVID-19 levels. The delayed reopening of ... Read More

  • Alcoholic Drinks in Honduras

    ... is by far the largest category due to its broad appeal. Positive growth in spirits was aided by a trading down to rum and guaro, while domestic spirits remain popular among low-income men. Wine is ... Read More

  • Alcoholic Drinks in Sri Lanka

    ... has led many consumers to become more price sensitive and prioritise more essential products, which alcoholic drinks are not. Likewise, due to the unstable economic environment, the government has implemented import regulations which has led ... Read More

  • Alcoholic Drinks in Argentina

    ... by 4% by the end of 2022, fuelled by a steep increase in the investment rate, which reached 22.3% of GDP in August 2022. Inbound and domestic tourism increased significantly in 2022, exceeding pre-pandemic figures, ... Read More

  • Spirits in Thailand

    ... in production costs, shipping expenses, and packaging costs late in 2021, which eventually led to a unit price increase for the entire market. Moreover, globally, the situation was exacerbated by the impact of the Russian ... Read More

  • Spirits in Indonesia

    ... more product variation available in the market in terms of new brands that have entered the market or new flavours that have been introduced by existing brands. In 2022-2023, there has also been more local ... Read More

  • Spirits in Singapore

    ... reservations. Singapore has a world-renowned vibrant cocktail culture, and was home to 11 of Asia’s 50 Best Bars in 2022. This attracted travellers seeking diverse flavours and experiences following the easing of border control measures. ... Read More

  • Spirits in the United Arab Emirates

    ... award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing and packaging have been structured to be as environmentally-responsible as possible, while also delivering benefits to local communities. Since the United Arab Emirates is known for ... Read More

  • Spirits in the United Arab Emirates

    ... award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing and packaging have been structured to be as environmentally-responsible as possible, while also delivering benefits to local communities. Since the United Arab Emirates is known for ... Read More

  • Spirits in Hong Kong, China

    ... to the easing and then removal of pandemic restrictions by the government. Both on-trade and off-trade outlets saw remarkable growth as the city gradually returned to normal. Popular spirits such as gin and tequila were ... Read More

  • Spirits in Vietnam

    ... local consumers were more willing to spend money on non-essential products, including spirits. The Vietnamese government also lifted all social distancing restrictions, which meant that consumers could gather for drinks at restaurants, bars and clubs, ... Read More

  • Spirits in Spain

    ... which were exacerbated by the war in Ukraine, had a significant negative impact. For example, the price of international containers increased nearly 10 times, and glass, the primary material used in the packaging of spirits, ... Read More

  • Alcoholic Drinks in Ghana

    ... premium and luxury brands. Meanwhile, the competitive landscape continues to intensify as players fight for the same consumer base, given how small the market is. As nightlife is still a relatively new concept in Ghana, ... Read More

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