Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Switzerland Spirits

    ... strong increase in 2023, following only a slight increment in 2022. Despite consumers’ general and growing inclination to reduce their alcohol consumption, spirits benefitted from alcoholic drinks being consumed more as an indulgence or a ... Read More

  • Colombia Spirits

    ... purchasing power. Although the total volume of spirits increased in 2023, this was mainly due to the strong growth in aguardiente which accounts for over half of spirits sales. Other categories, such as whisky and ... Read More

  • Egypt Spirits

    ... products, such as beer and wine, which made it especially sensitive to the challenging economic climate. With inflation reaching a record high, consumers shifted their drinking habits to products that were more affordable. The category ... Read More

  • Canada Spirits

    ... development (NPD) activity. Notable launches included Earl Grey Forest Gin by The Forest Distillery, introduced in 2023, which is infused with Oolong tea and packaged in premium ceramic bottles. Additionally, Forty Creek, a local whiskey ... Read More

  • Belgium Spirits

    ... of still relatively high inflation and strong pressure on consumer disposable incomes. Despite these economic challenges, spirits demonstrated some resilience, finding strength in the twin pillars of premiumisation and the awakening cocktail culture. It is ... Read More

  • Bosnia and Herzegovina Spirits

    ... spirits categories. While whisky categories enjoyed robust consumer demand, the demand for rakija stagnated, and other distilled beverages saw a decline as the population shrank and the consumer base contracted. Despite these challenges, all spirits ... Read More

  • Argentina Alcoholic Drinks

    ... environment cast a shadow of uncertainty over the country's economic trajectory, with projections indicating a contraction of the gross domestic product by 2.5%, as estimated by the International Monetary Fund. Moreover, alarming figures from INDEC, ... Read More

  • Bulgaria Alcoholic Drinks

    ... this had little impact on retail prices, which continued to rise in some cases. Most producers found it necessary to increase prices as they had tried not to in 2022, so as to remain relevant ... Read More

  • Finland Alcoholic Drinks

    ... personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on ... Read More

  • Spain Spirits

    ... spirits in Spain can be attributed to several factors. First, as reflected in other categories, the growing awareness of the health risks associated with alcohol consumption has impacted consumer preferences. People are increasingly becoming more ... Read More

  • Spain Alcoholic Drinks

    ... did see a full recovery in total current value terms. After two consecutive years of strong inflation, consumer purchasing power continued to decrease in 2023, whilst the price of alcoholic drinks continued to rise sharply. ... Read More

  • Global Non-Alcoholic Spirits Market (2024 Edition): Market Size, Trends, Opportunities and Forecast By Product Type (Whiskey, Rum, Vodka, Gin and Other Product Types), Sales Channel, Category, Region, By Country: 2020-2030

    ... Azoth Analytics highlights different factors and opportunities prevailing in the “Global Non-Alcoholic Spirits Market (2024 Edition)”. According to the report, Global Non-Alcoholic Spirits Market valued at USD 302.53 Million in 2023. The report explores a ... Read More

  • The Philippines Alcoholic Drinks

    ... on consumer spending. Indeed, the country finished with year with a GDP growth rate of 5.6%, which exceeded that of other major Asian economies, including China, Vietnam and Malaysia. Euromonitor International's Alcoholic Drinks in Philippines ... Read More

  • France Alcoholic Drinks

    ... of elevated inflation, which made consumers more cautious in their spending, and a normalisation effect after the easing of COVID-19 restrictions in the latter half of 2021, leading to increased social events across 2022 and ... Read More

  • Global Irish Whiskey Market 2024-2028

    ... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More

  • South Korea Alcoholic Drinks

    ... by significant consumer cost burden due to inflation. This economic pressure curtailed the anticipated recovery of the on-trade channel, minimising growth and contributing to a challenging year overall for alcoholic drinks. Meanwhile, despite seeing another ... Read More

  • Algeria Alcoholic Drinks

    ... in total value terms compared to total volume terms. The ongoing economic crisis resulted in reduced consumer spending power. Consequently, many consumers became increasingly price sensitive, opting for cheaper economy brands or turning to the ... Read More

  • France Spirits

    ... on-trade sales in 2021 and 2022. There were also supply difficulties due to numerous and intense droughts at a global level, which led to shortages with some brands disappearing from retailers’ shelves, notably in rum ... Read More

  • Algeria Spirits

    ... new tastes and flavours, which supported the growth of these categories. Apart from whiskies and vodka, other types of spirits available in Algeria included primarily English gin, liqueurs, and Cognac. Meanwhile, categories like bourbon/other, dark ... Read More

  • The Philippines Spirits

    ... and rum remained the most important product areas in spirits, with both seeing an improved performance, when compared to the previous year. With varieties that appeal to price-conscious consumers, as well as those looking for ... Read More

  • Saudi Arabia Alcoholic Drinks

    ... non-alcoholic beer. Indeed, Saudi Arabia is one of the top ten markets for non-alcoholic beer, due to this context. Euromonitor International's Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and ... Read More

  • South Korea Spirits

    ... Generation Z of legal drinking age, and Millennials, characterised by their tendency for adventurous and experiential purchases. This trend has been particularly prominent in the realm of whisky-based beverages, such as highballs, which in 2023 ... Read More

  • The United Kingdom Spirits

    ... and the desire among local consumers to save money, leading to a lower frequency of visits to bars, pubs and restaurants. Meanwhile, despite the volume decline, many local consumers continued to drink spirits at home ... Read More

  • Global Cordial Drink Market 2024-2028

    ... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More

  • Japan Alcoholic Drinks

    ... robust rebound as Japan began to move past the COVID-19 pandemic. In May 2023, COVID-19 was reclassified to level five by the government, the same as seasonal influenza, which significantly altered how the disease was ... Read More

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