Whiskey Market Research Reports & Industry Analysis
There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.
Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.
The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.
There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.
Whiskey Industry Research & Market Reports
-
Finland Spirits
... a more mindful and moderate approach to alcohol consumption. This resonated especially with young adults, many of whom are drinking less than previous generations, whether on a night out or at home. Other contributing factors ... Read More
-
Canada Alcoholic Drinks
... beverage consumption. This decline is largely driven by evolving consumer perceptions and behaviours surrounding alcohol, with health concerns taking centre stage. Manufacturers are responding to this shift by prioritising innovation in non-alcoholic product lines. Euromonitor ... Read More
-
Argentina Spirits
... majority of spirits sales and reached the highest historical consumption in 2023. Conversely, cognac consumption reinvigorated for a second consecutive year, driven by a significant increase in the number of foreign tourists visiting Argentina. Additionally, ... Read More
-
Iraq Alcoholic Drinks
... growth is being seen as the alcohol ban is not enforced there. With the entire supply chain controlled by entities close to the Iraqi government with political and militia influence, consumers face numerous issues, including ... Read More
-
Bosnia and Herzegovina Alcoholic Drinks
... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More
-
Hungary Spirits
... continued to drive the market for premium products at the end of the review period. This trend was bolstered by the resurgence of tourism and the revival of trade shows/tasting events, social and corporate entertainment ... Read More
-
The Czech Republic Spirits
... due to prevailing high inflation, with the price of goods rising faster than wages. Overall, Czech consumers found themselves in a worse position compared to the previous year. Moreover, spirits continued to increase in price ... Read More
-
Hungary Alcoholic Drinks
... they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages. Euromonitor International's Alcoholic Drinks in Hungary report offers a ... Read More
-
Poland Alcoholic Drinks
... was the result of a significant increase in the prices of alcoholic drinks resulting from both an increase in production and distribution costs, as well as another increase in excise duty. Production costs, raw materials, ... Read More
-
Italy Spirits
... year. Indeed, consumers became more and more conservative in their spending. However, many consumers chose to drink less rather than trade down within spirits by moving from the premium or super premium categories down towards ... Read More
-
Denmark Alcoholic Drinks
... while non-grape wine, brandy, cognac, and cider witnessed decline. In the spirits area, premium spirits faced challenges due to economic uncertainties, whereas well-established standard brands saw heightened demand. Despite lower unit prices per litre in ... Read More
-
Angola Alcoholic Drinks
... affordability. Spirits is also poised for significant value growth, driven by a new tax decree. This decree mandates tax stamps on alcoholic beverages above 15% volume, with non-compliance carrying financial penalties. Consequently, production costs have ... Read More
-
The Czech Republic Alcoholic Drinks
... High inflation and the rising cost of living hindered consumer purchasing power, with many choosing to avoid drinking in the on-trade or drinking less on visits. The on-trade channel was hardest hit in volume terms ... Read More
-
Poland Spirits
... Although these price rises translated into strong growth in current value terms in 2023 it put a dent in sales of spirits in total volume terms. At a time of soaring inflation consumers limited purchases ... Read More
-
Vietnam Spirits
... elevated rate of inflation, which forced many consumers to cut back on discretionary spending in order to save money. With the bulk of volume sales within the category accounted for by local white spirits, which ... Read More
-
Switzerland Spirits
... strong increase in 2023, following only a slight increment in 2022. Despite consumers’ general and growing inclination to reduce their alcohol consumption, spirits benefitted from alcoholic drinks being consumed more as an indulgence or a ... Read More
-
Colombia Spirits
... purchasing power. Although the total volume of spirits increased in 2023, this was mainly due to the strong growth in aguardiente which accounts for over half of spirits sales. Other categories, such as whisky and ... Read More
-
Egypt Spirits
... products, such as beer and wine, which made it especially sensitive to the challenging economic climate. With inflation reaching a record high, consumers shifted their drinking habits to products that were more affordable. The category ... Read More
-
Canada Spirits
... development (NPD) activity. Notable launches included Earl Grey Forest Gin by The Forest Distillery, introduced in 2023, which is infused with Oolong tea and packaged in premium ceramic bottles. Additionally, Forty Creek, a local whiskey ... Read More
-
Belgium Spirits
... of still relatively high inflation and strong pressure on consumer disposable incomes. Despite these economic challenges, spirits demonstrated some resilience, finding strength in the twin pillars of premiumisation and the awakening cocktail culture. It is ... Read More
-
Bosnia and Herzegovina Spirits
... spirits categories. While whisky categories enjoyed robust consumer demand, the demand for rakija stagnated, and other distilled beverages saw a decline as the population shrank and the consumer base contracted. Despite these challenges, all spirits ... Read More
-
Argentina Alcoholic Drinks
... environment cast a shadow of uncertainty over the country's economic trajectory, with projections indicating a contraction of the gross domestic product by 2.5%, as estimated by the International Monetary Fund. Moreover, alarming figures from INDEC, ... Read More
-
Bulgaria Alcoholic Drinks
... this had little impact on retail prices, which continued to rise in some cases. Most producers found it necessary to increase prices as they had tried not to in 2022, so as to remain relevant ... Read More
-
Finland Alcoholic Drinks
... personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are more affordable. Cross-border trade took a hit during the pandemic, when “booze cruises” to the Baltic states were temporarily put on ... Read More
-
Spain Spirits
... spirits in Spain can be attributed to several factors. First, as reflected in other categories, the growing awareness of the health risks associated with alcohol consumption has impacted consumer preferences. People are increasingly becoming more ... Read More
Research Assistance
