Vodka & Gin Market Research Reports & Industry Analysis

Vodka is a distilled alcoholic beverage that is mainly composed of water and ethanol; the alcohol part comes usually from fermented grains or potatoes.

Gin is a spirit that is created by using juniper berries. There are three different production methods: pot distilled gin, column distilled gin, and compound gin.

Many companies have seen vodka as an easy industry to get into. The production process is considered relatively easy and straight forward, and there are plenty of resources to make the drink. Although the drink has been popular in Eastern Europe and Russia for centuries, the recent boom of the alcoholic cocktail scene in the United States has created a high demand for the drink. To keep up with local demand, the United States has also developed their own grape-based vodka. This has changed manufacturing legislation in Europe.

Gin is an alcoholic beverage that is almost never drank on its own. It is made specifically for cocktails. With this in mind, gin has also experienced a growth in demand because of the growing cocktail scene in the United States. Gin has little standards on how to make it, and therefore cheap varieties exist in grocery stores.

MarketResearch.com’s collection of market research studies on the alcoholic beverages industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on vodka and gin, and many other spirits and alcoholic drinks.

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Vodka & Gin Industry Research & Market Reports

  • Cambodia Alcoholic Drinks

    ... spent around USD2.3 billion on beer in 2023. Meanwhile, the country's GDP grew by 5%, supported by stable domestic politics, tourism recovery, increased investments, beneficial free trade agreements, and a robust banking system. Alcoholic drinks ... Read More

  • Greece Spirits

    ... in on-trade consumption as off-trade volume sales continued to decline, signalling a shift back to the on-trade channel with the post-Coronavirus (COVID-19) reopening of the market. The decline in off-trade volume sales was also informed ... Read More

  • South Africa Alcoholic Drinks

    ... a result, alcoholic drinks manufacturers experienced increased transport, fuel and production costs. Additionally, South Africa continued to experience high unemployment levels, reducing overall disposable incomes of the adult population. Inflation levels during this period influenced ... Read More

  • Ireland Spirits

    ... trends, alongside the fact that cocktails (and “mocktails”) are becoming more popular as drinks to accompany dinner (as opposed to the more traditional wine). Vodka and tequila (and mezcal) are cited as attracting growing attention ... Read More

  • Hong Kong, China Spirits

    ... hosted and public festivals, concerts, and events helped to drive up demand. Both on-trade and off-trade outlets witnessed an upturn as the city gradually returned to normal after reopening, with traditionally popular spirits such as ... Read More

  • Portugal Spirits

    ... cost of living, high interest rates, and economic uncertainty. Cutbacks were made on non-essential goods including spirits, with noticeable weak performance during the summer and Christmas period, which are normally peak seasons for buying spirits. ... Read More

  • Israel Spirits

    ... in the World Whiskies Awards 2023 for having the World's Best Single Malt Whisky. This was the first major international award won by a local spirits producer. In addition, Malka Breweries launched its first locally ... Read More

  • Paraguay Alcoholic Drinks

    ... of pent-up demand as well as the return of tourism. Consumers craved sophistication, which pushed demand towards higher-priced options such as craft beer, fine wine and premium spirits. However, sales were impacted by inflation and ... Read More

  • Greece Alcoholic Drinks

    ... in a number of categories, influenced by the reopening of the market (easing and lifting of Coronavirus (COVID-19) measures) and a channel shift to foodservice. Moreover, dramatic hikes in food prices and most household essentials ... Read More

  • Georgia Alcoholic Drinks

    ... inflation and a stable exchange rate contributed to the prevention of significant price growth in alcoholic drinks. Euromonitor International's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the ... Read More

  • Belgium Alcoholic Drinks

    ... pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the ... Read More

  • Italy Alcoholic Drinks

    ... year. Consumers became more conservative with their spending, driven also by a trend towards healthier lifestyles. However, it should be noted that, despite the fall seen during the year, off-trade volume sales remained higher in ... Read More

  • Bulgaria Spirits

    ... long period of stability. Nevertheless, the price of spirits still remained affordable for most consumers, which led to only a small decline in volume terms. Despite higher prices, the premiumisation trend gained momentum in line ... Read More

  • Switzerland Alcoholic Drinks

    ... strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel ... Read More

  • Egypt Alcoholic Drinks

    ... toll on manufacturing costs. Within this challenging context, leading player Al Ahram Beverages Co (ABC) did its best to protect the industry by launching new products and investing in digital marketing initiatives, as well sponsoring ... Read More

  • Vietnam Alcoholic Drinks

    ... to the elevated rate of inflation, which impacted household spending. With prices continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Growth ... Read More

  • Colombia Alcoholic Drinks

    ... the end of the pandemic, high inflation impacted household budgets and Colombians curbed visits to restaurants and bars. When locals went out, consumption of alcoholic drinks was also reduced. Thus, on-trade volume sales fell into ... Read More

  • Denmark Spirits

    ... non-alcoholic spirits and vodka saw the greatest gains. Prestige, super-premium, and ultra-premium spirits declined in 2023 as Danes opted for reliable, well-trusted standard brands and, to some extent, economy options. Despite economic uncertainty, Danes remai... ... Read More

  • Finland Spirits

    ... a more mindful and moderate approach to alcohol consumption. This resonated especially with young adults, many of whom are drinking less than previous generations, whether on a night out or at home. Other contributing factors ... Read More

  • Canada Alcoholic Drinks

    ... beverage consumption. This decline is largely driven by evolving consumer perceptions and behaviours surrounding alcohol, with health concerns taking centre stage. Manufacturers are responding to this shift by prioritising innovation in non-alcoholic product lines. Euromonitor ... Read More

  • Argentina Spirits

    ... majority of spirits sales and reached the highest historical consumption in 2023. Conversely, cognac consumption reinvigorated for a second consecutive year, driven by a significant increase in the number of foreign tourists visiting Argentina. Additionally, ... Read More

  • Iraq Alcoholic Drinks

    ... growth is being seen as the alcohol ban is not enforced there. With the entire supply chain controlled by entities close to the Iraqi government with political and militia influence, consumers face numerous issues, including ... Read More

  • Bosnia and Herzegovina Alcoholic Drinks

    ... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More

  • Hungary Spirits

    ... continued to drive the market for premium products at the end of the review period. This trend was bolstered by the resurgence of tourism and the revival of trade shows/tasting events, social and corporate entertainment ... Read More

  • The Czech Republic Spirits

    ... due to prevailing high inflation, with the price of goods rising faster than wages. Overall, Czech consumers found themselves in a worse position compared to the previous year. Moreover, spirits continued to increase in price ... Read More

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