Vodka & Gin Market Research Reports & Industry Analysis

Vodka is a distilled alcoholic beverage that is mainly composed of water and ethanol; the alcohol part comes usually from fermented grains or potatoes.

Gin is a spirit that is created by using juniper berries. There are three different production methods: pot distilled gin, column distilled gin, and compound gin.

Many companies have seen vodka as an easy industry to get into. The production process is considered relatively easy and straight forward, and there are plenty of resources to make the drink. Although the drink has been popular in Eastern Europe and Russia for centuries, the recent boom of the alcoholic cocktail scene in the United States has created a high demand for the drink. To keep up with local demand, the United States has also developed their own grape-based vodka. This has changed manufacturing legislation in Europe.

Gin is an alcoholic beverage that is almost never drank on its own. It is made specifically for cocktails. With this in mind, gin has also experienced a growth in demand because of the growing cocktail scene in the United States. Gin has little standards on how to make it, and therefore cheap varieties exist in grocery stores.

MarketResearch.com’s collection of market research studies on the alcoholic beverages industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on vodka and gin, and many other spirits and alcoholic drinks.

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Vodka & Gin Industry Research & Market Reports

  • Guatemala Spirits

    ... was the best performer in terms of value growth, though aguardente/aguardiente continued to be the most consumed spirit in Guatemala, as it is economically priced, and widely distributed across small local grocers. It is mainly ... Read More

  • Croatia Alcoholic Drinks

    ... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More

  • Estonia Alcoholic Drinks

    ... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More

  • Qatar Alcoholic Drinks

    ... hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the off-trade, rising inbound tourism flows and more affluent Western expatriates among the local population all point towards a more favourable scenario ... Read More

  • Romania Spirits

    ... to price growth and the weaker demand for spirits. Manufacturers were forced to pass these costs on to consumers with the price rises contributing to value growth. Total volume sales fell into decline in both ... Read More

  • Kenya Spirits

    ... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More

  • Kenya Alcoholic Drinks

    ... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More

  • Norway Spirits

    ... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More

  • Chile Spirits

    ... Chilean culture, has demonstrated remarkable resilience amidst the inflationary challenges facing Chile, and still accounted for 45% of total volume sales in 2023. This can be attributed to a confluence of factors rooted in the ... Read More

  • Chile Alcoholic Drinks

    ... these trends, it is essential to consider how economic constraints, such as inflation and liquidity issues, influenced consumer behaviour, and how these shifts affected different categories within the alcoholic drinks industry, including beer, wine, mocktails, ... Read More

  • Norway Alcoholic Drinks

    ... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More

  • Mexico Alcoholic Drinks

    ... Although this was the second consecutive year of economic growth above 3%, this increase was more moderate, since in 2021 and 2022, the Mexican economy reached rates of 6% and 4% respectively. The sector that ... Read More

  • Mexico Spirits

    ... movement, and off-trade sales declining. The national drinks tequila and mezcal, along with destilados de agave, play a central role at social events and celebrations, which are the primary consumption occasions, and therefore saw declines ... Read More

  • Australia Spirits

    ... was impressive considering the tough economic conditions, with many local consumers grappling with high inflation and interest rates throughout the year. Off-trade spirits also performed strongly in 2023, a reflection of consumer interest in still ... Read More

  • The United Arab Emirates Spirits

    ... growth. The channel was supported by the easier process of obtaining an alcohol licence for residents and tourists, and the removal of 30% tax in drink specialists. Euromonitor International's Spirits in United Arab Emirates report ... Read More

  • The United Arab Emirates Alcoholic Drinks

    ... by two factors. First, the arrival of expatriates from Russia, India, China, the UK and other countries continued, driven by the local market’s attractive lifestyle along with economical and political challenges in certain countries. Another ... Read More

  • Australia Alcoholic Drinks

    ... Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries. Despite these challenges, the alcoholic drinks ... Read More

  • Pakistan Alcoholic Drinks

    ... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More

  • Pakistan Spirits

    ... Pakistan, due to the country’s stringent restrictions and licensing regulations. Euromonitor International's Spirits in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More

  • Cameroon Spirits

    ... scotch segment suffering the most. Blended scotch still overwhelmingly It is estimated that three out of ten bottles of popular blended scotch brands like Johnny Walker are counterfeit, with similar issues plaguing other well-known brands ... Read More

  • The Netherlands Cider/Perry

    ... a strong increase in average unit price in 2023. Still, the underlying decline was dramatic. Over the review period, some of the major brewers have tried to turn cider into a mainstream category, but these ... Read More

  • Nigeria Alcoholic Drinks

    ... of economy spirits. Unit prices increased due to higher excise tax and rising import costs for raw materials and finished products, which can be linked to the depreciation of the local currency. Although alcoholic drinks ... Read More

  • The Netherlands Alcoholic Drinks

    ... as average unit prices for alcoholic drinks categories increased substantially. Beer and wine volume sales suffered from these increased prices. For spirits, the price increases were less dramatic, enabling the category to register on trade ... Read More

  • Ireland Alcoholic Drinks

    ... a pattern of normalisation after the atypical spikes and crashes in sales during the era of the pandemic lockdowns. Notably, during the lockdown era off-trade sales soared, while on-trade sales crashed. Then, when society reopened, ... Read More

  • Nigeria Spirits

    ... low spending power, consumers sought out the most affordable drinks, which could be found in spirits. Strong local production of gin, schnapps, liqueurs, and dark rum has kept unit price increases to moderate levels compared ... Read More

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