Vodka & Gin Market Research Reports & Industry Analysis

Vodka is a distilled alcoholic beverage that is mainly composed of water and ethanol; the alcohol part comes usually from fermented grains or potatoes.

Gin is a spirit that is created by using juniper berries. There are three different production methods: pot distilled gin, column distilled gin, and compound gin.

Many companies have seen vodka as an easy industry to get into. The production process is considered relatively easy and straight forward, and there are plenty of resources to make the drink. Although the drink has been popular in Eastern Europe and Russia for centuries, the recent boom of the alcoholic cocktail scene in the United States has created a high demand for the drink. To keep up with local demand, the United States has also developed their own grape-based vodka. This has changed manufacturing legislation in Europe.

Gin is an alcoholic beverage that is almost never drank on its own. It is made specifically for cocktails. With this in mind, gin has also experienced a growth in demand because of the growing cocktail scene in the United States. Gin has little standards on how to make it, and therefore cheap varieties exist in grocery stores.

MarketResearch.com’s collection of market research studies on the alcoholic beverages industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on vodka and gin, and many other spirits and alcoholic drinks.

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Vodka & Gin Industry Research & Market Reports

  • Taiwan Alcoholic Drinks

    ... workforce insufficiency is a more significant issue, while increasing shipping costs are more concerning for imported brands. Aside from this, Taiwanese consumers remain highly price sensitive. Euromonitor International's Alcoholic Drinks in Taiwan report offers a ... Read More

  • Turkey Alcoholic Drinks

    ... to hit robust double-digit figures due to the significant price hikes seen in the recent review period. Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the ... Read More

  • Peru Spirits

    ... and protests following the replacement of former President Castillo, in addition to the floods on the north coast of Peru, a product of the Niño Costero phenomenon, all of which had a huge impact on ... Read More

  • Kuwait Alcoholic Drinks

    ... sense of ethical satisfaction and peer approval. Brands taking political stances face significant business impacts due to boycotting trends. This is evident in on-trade channels like restaurants switching to local products, such as Saudi Arabia's ... Read More

  • Taiwan Spirits

    ... high compared with other alcoholic drinks categories, and price sensitivity negatively impacted the category. However, current value sales received a moderate boost as a result of higher unit prices. Euromonitor International's Spirits in Taiwan report ... Read More

  • Slovenia Spirits

    ... Rum and gin, in particular, have experienced significant growth as they are viewed as prestigious and exclusive beverages. Brands like Don Papa have gained popularity among consumers seeking spirit drinks with rich origins and enhanced ... Read More

  • Uruguay Spirits

    ... the country highly affordable for Uruguayan tourists, leading to a substantial influx throughout the year. Consequently, many Uruguayans spent weekends in Argentina, where they consumed spirits at significantly lower prices and also stocked up for ... Read More

  • Tunisia Spirits

    ... to higher prices and reduced affordability. Additionally, a decline in nightlife activities further dampened demand for spirits, impacting social consumption patterns. These factors collectively created a challenging operating environment for spirits p... Euromonitor International's Spirits ... Read More

  • Lithuania Spirits

    ... going out slowed down. Consumers started reacting to the much higher price of spirits in the on-trade, leading to a sharper decline in volume sales over 2023. The off-trade also witnessed declining volumes as consumers ... Read More

  • Dominican Republic Alcoholic Drinks

    ... second half of the year, as the economy picked up. Euromonitor International's Alcoholic Drinks in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Slovenia Alcoholic Drinks

    ... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More

  • Uruguay Alcoholic Drinks

    ... GDP grew and overall consumption remained stable. Inflation, which initially showed similar trends to 2022 in the early months, managed to decrease in the second half, concluding the year with a 5% increase according to ... Read More

  • Tunisia Alcoholic Drinks

    ... diminishing purchasing power of local consumers and the impact of inflation. Rising prices placed strains on consumers' budgets, resulting in decreased affordability and dampened demand for alcoholic beverages. Beer, wine, and spirits, traditionally pillars of ... Read More

  • Lithuania Alcoholic Drinks

    ... out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales. Thereafter, consumers began to rein in expenditure on alcoholic drinks ... Read More

  • Peru Alcoholic Drinks

    ... in their spending when it came to alcoholic drinks, with the most affected categories being spirits and wine. On the other hand, higher temperatures, in addition to lower prices, helped to sustain demand for beer, ... Read More

  • Latvia Alcoholic Drinks

    ... putting upward pressure on players to increase price. Added to this, products with a higher alcohol level such as spirits were subject to increased excise tax. Healthier lifestyles are driving consumers towards lighter and lower ... Read More

  • Dominican Republic Spirits

    ... consumers cut down on consumption of spirits, as prices are higher than for other alcoholic drinks such as beer. That being said, volume sales increased through on-trade channels, largely due to the increased number of ... Read More

  • Latvia Spirits

    ... restrictions, which boosted sales in horeca establishments. Although consumers began to return and spend money in cafés and restaurants, spending behaviour became subdued as the war in Ukraine took hold. Utility bills in Latvia have ... Read More

  • Turkey Spirits

    ... of the pandemic, 2023 brought about various challenges, from unstable economic conditions and escalating prices, through to the aftermath of earthquakes in the country. Foodservice outlets notably suffered, with the decrease in clientele reflecting the ... Read More

  • Laos Alcoholic Drinks

    ... a large proportion of the population has continued to purchase beer despite the rising prices. The impact of tourism on alcohol sales remains uncertain due to a lack of specific data, though increased tourist arrivals ... Read More

  • Slovakia Alcoholic Drinks

    ... sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or ... Read More

  • Ethiopia Alcoholic Drinks

    ... breweries have hiked wholesale beer prices by three times as much as seen in previous years. This inflationary trend, compounded by political unrest in Ethiopia, has hindered alcohol consumption levels in 2023, reflecting broader economic ... Read More

  • Côte d'Ivoire Alcoholic Drinks

    ... products expands. Official retail sales face competition from informally distributed traditional options, with low-income consumers preferring such options. Among more affluent consumers, a more sophisticated and discerning attitude towards wine, spirits and beer is emerging, ... Read More

  • Ghana Alcoholic Drinks

    ... compared to 2022. Despite this, volume growth has remained positive, though at reduced levels. Both on-trade and off-trade channels have experienced lower growth rates. Stout emerged as a robust performer within the beer category, while ... Read More

  • Jordan Alcoholic Drinks

    ... been an increasing decline in tourists, which naturally impacts overall sales. Likewise, off-trade volume fell due to reduced purchasing power and rising interest rates. Meanwhile, negative demand in the last quarter has further decreased both ... Read More

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