Vodka & Gin Market Research Reports & Industry Analysis
Gin is a spirit that is created by using juniper berries. There are three different production methods: pot distilled gin, column distilled gin, and compound gin.
Many companies have seen vodka as an easy industry to get into. The production process is considered relatively easy and straight forward, and there are plenty of resources to make the drink. Although the drink has been popular in Eastern Europe and Russia for centuries, the recent boom of the alcoholic cocktail scene in the United States has created a high demand for the drink. To keep up with local demand, the United States has also developed their own grape-based vodka. This has changed manufacturing legislation in Europe.
Gin is an alcoholic beverage that is almost never drank on its own. It is made specifically for cocktails. With this in mind, gin has also experienced a growth in demand because of the growing cocktail scene in the United States. Gin has little standards on how to make it, and therefore cheap varieties exist in grocery stores.
MarketResearch.com’s collection of market research studies on the alcoholic beverages industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on vodka and gin, and many other spirits and alcoholic drinks.
Vodka & Gin Industry Research & Market Reports
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Germany Alcoholic Drinks
... volume sales growth of alcoholic drinks in Germany, total volume sales in 2023 continued to normalise with a marginal decline. As in previous years, growth was undermined by the shift towards more moderate alcohol consumption ... Read More
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Germany Spirits
... in demand through the off-trade channel. Spirits are increasingly undermined by competition from RTDs, which not only offer greater convenience but are also more aligned with the longer-term trend towards moderate alcohol consumption among young ... Read More
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Ukraine Spirits
... figures. Vodka benefited from consumers shifting from the illegal market to more premium imported spirits as well as more affordable 200-500ml bottles. Vodka is also relatively affordable as it is mostly locally produced, with the ... Read More
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Ecuador Spirits
... with a decline in demand from the previous year, resulted in companies resorting to promotions to clear excess inventory. This trend was particularly evident in categories with higher import volumes, such as Scotch whisky. Euromonitor ... Read More
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Indonesia Alcoholic Drinks
... growth in recent years, with a rising middle class and increasing urbanisation supporting the expansion of alcoholic drinks. On-trade volume sales of alcoholic drinks fully recovered from the pandemic in 2023 and continued to climb ... Read More
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Azerbaijan Spirits
... sales of spirits were pushed further into negative territory in 2023 for the second consecutive year. Despite vodka's traditional image in Azerbaijan, consumption is on the decline in retail, and this is influenced by various ... Read More
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Uganda Alcoholic Drinks
... and marks the lowest rate in 15 months. As consumer spending power improves, alcoholic drinks, particularly imported wines and whiskies have maintained their appeal against local alternatives like beer, RTDs, and ciders. Leading global brands ... Read More
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Azerbaijan Alcoholic Drinks
... flavoured beer, whiskey, gin, rum, and wines like Prosecco, attracted greater consumer interest and this was positively reflected in sales. Meanwhile, traditional categories like vodka, brandy, and lager continued to dominate in volume terms, but ... Read More
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Alcoholic Drinks
... the National Assembly in May 2023, followed by new elections in November, created uncertainty. This volatility has impacted consumer spending across various industries. Euromonitor International's Alcoholic Drinks in Ecuador report offers a comprehensive guide to ... Read More
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Indonesia Spirits
... dining out and drinking socially, whilst the resurgence in tourism is also driving consumption of spirits. As operators in clubs, bars, and restaurants returned to normal post-pandemic, there was a marked shift in consumer habits, ... Read More
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Vietnam Alcoholic Beverages Industry Research Report 2024-2033
... Vietnam's population has reached about 103 million people. According to CRI, Vietnam's economy has grown rapidly in recent years, with rising income levels among residents, driving the growth in demand for alcoholic beverages in the ... Read More
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Malaysia Alcoholic Drinks
... Year and Christmas. Prices of alcoholic drinks had already seen significant growth in 2022 – especially wine and spirits – and thus the further price rises seen in 2023 had a significant detrimental effect on ... Read More
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Serbia Spirits
... full rebound in volume sales during 2024. With the rate of inflation still increasing in 2023, consumers continued to economise and reduced the frequency of visiting on-trade establishments. Meanwhile, current value growth was underpinned by ... Read More
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Costa Rica Spirits
... niche categories such as (imported) English gin recorded particularly strong growth as trendy cocktails and new consumption occasions have fuelled consumer demand. This was in stark contrast to vodka, which continued to decline as consumers ... Read More
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Costa Rica Alcoholic Drinks
... challenging market conditions faced by consumers. Persistent inflationary pressures increased economic uncertainty, and an extremely strong and rapid appreciation of the local currency created an environment that many consumers struggled to manage. Instead, many reduced ... Read More
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Tanzania Alcoholic Drinks
... manage their budgets, while mid to higher-income individuals have continued to afford their preferred beers, maintaining stability in that category. Manufacturers and distributors have increased prices to counter rising production, taxation, energy, fuel, and transportation ... Read More
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Serbia Alcoholic Drinks
... rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023. The economising trend also led to a greater emphasis on price comparisons ... Read More
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New Zealand Spirits
... the category. During 2020, at the peak of the pandemic, retail sales increased significantly as the home bartender trend influenced the category at a time when consumers were confined to their homes due to strict ... Read More
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Thailand Spirits
... as Bangkok, Phuket, and Chiang Mai, have a thriving nightlife scene with bars, clubs, and restaurants offering a wide selection of alcoholic beverages to both locals and visitors. Thailand has a mix of both local ... Read More
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Thailand Alcoholic Drinks
... niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year. Thailand is a popular tourist destination known for its nightlife and entertainment venues and the ... Read More
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New Zealand Alcoholic Drinks
... cut all non-essential spending due to the rising cost of living, with many forced to spend less money on alcoholic drinks due to tightened household budgets. From the perspective of manufacturers, the higher production costs ... Read More
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Sweden Alcoholic Drinks
... ongoing health and wellness trend had a negative impact on demand. Rising concerns about the health effects of consuming alcohol led to many consumers looking to reduce their alcohol consumption. Furthermore, consumers have become more ... Read More
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Brazil Spirits
... solid total volume growth in Brazil, more premium spirits categories, such as whiskies and gin, faced total volume decreases in 2023, driven by consumers’ more restricted wallets in a post-pandemic context, in which competition came ... Read More
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Spirits
... sales fell. A key constraint on the development of spirits sales in 2023 was the ongoing rise in consumer health consciousness. Spirits is particularly vulnerable to the rise in concerns about the effects of drinking ... Read More
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Brazil Alcoholic Drinks
... were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic ... Read More
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