Vodka & Gin Market Research Reports & Industry Analysis

Vodka is a distilled alcoholic beverage that is mainly composed of water and ethanol; the alcohol part comes usually from fermented grains or potatoes.

Gin is a spirit that is created by using juniper berries. There are three different production methods: pot distilled gin, column distilled gin, and compound gin.

Many companies have seen vodka as an easy industry to get into. The production process is considered relatively easy and straight forward, and there are plenty of resources to make the drink. Although the drink has been popular in Eastern Europe and Russia for centuries, the recent boom of the alcoholic cocktail scene in the United States has created a high demand for the drink. To keep up with local demand, the United States has also developed their own grape-based vodka. This has changed manufacturing legislation in Europe.

Gin is an alcoholic beverage that is almost never drank on its own. It is made specifically for cocktails. With this in mind, gin has also experienced a growth in demand because of the growing cocktail scene in the United States. Gin has little standards on how to make it, and therefore cheap varieties exist in grocery stores.

MarketResearch.com’s collection of market research studies on the alcoholic beverages industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on vodka and gin, and many other spirits and alcoholic drinks.

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Vodka & Gin Industry Research & Market Reports

  • Spirits in Singapore

    ... reservations. Singapore has a world-renowned vibrant cocktail culture, and was home to 11 of Asia’s 50 Best Bars in 2022. This attracted travellers seeking diverse flavours and experiences following the easing of border control measures. ... Read More

  • Spirits in Japan

    ... accounted for more than 33% of total volume sales. However, in 2020 and 2021, severe business conditions were seen for the on-trade channel, due to measures such as the government’s ban on foodservice sales of ... Read More

  • Spirits in the United Arab Emirates

    ... award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing and packaging have been structured to be as environmentally-responsible as possible, while also delivering benefits to local communities. Since the United Arab Emirates is known for ... Read More

  • Spirits in the United Arab Emirates

    ... award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing and packaging have been structured to be as environmentally-responsible as possible, while also delivering benefits to local communities. Since the United Arab Emirates is known for ... Read More

  • Spirits in Chile

    ... off-trade channel). Liqueurs continued to record positive growth momentum as part of a trend noted over much of the review period (with the exceptions of 2018 and 2020). In 2022, the dynamic performances by bitters ... Read More

  • Spirits in Hong Kong, China

    ... to the easing and then removal of pandemic restrictions by the government. Both on-trade and off-trade outlets saw remarkable growth as the city gradually returned to normal. Popular spirits such as gin and tequila were ... Read More

  • Spirits in Vietnam

    ... local consumers were more willing to spend money on non-essential products, including spirits. The Vietnamese government also lifted all social distancing restrictions, which meant that consumers could gather for drinks at restaurants, bars and clubs, ... Read More

  • Spirits in Spain

    ... which were exacerbated by the war in Ukraine, had a significant negative impact. For example, the price of international containers increased nearly 10 times, and glass, the primary material used in the packaging of spirits, ... Read More

  • Spirits in France

    ... category pre-pandemic. However, this hides another atypical trend – namely the cannibalisation of off-trade sales by on-trade sales which benefitted from the total reopening of cafés/bars and nightclubs post-pandemic. Euromonitor International's Spirits in France report ... Read More

  • Spirits in South Korea

    ... sober curious culture, local consumers have shifted to categories perceived as more exotic and unique, such as craft beer, wine, as well as premium traditional alcoholic drinks. In particular, demand for soju among consumers in ... Read More

  • Spirits in the US

    ... year of growth for the category in total volume terms, even as the effects of the pandemic diminished. Some rebalancing necessarily occurred, as consumers again ventured outside the home. However, inflation played a key role, ... Read More

  • Spirits in Italy

    ... nightclubs. These establishments continued to face restrictions in 2021 which prevented a more significant recovery. However, in 2022 such restrictions were fully lifted and the consumptions of spirits through the on-trade registered dynamic growth in ... Read More

  • Spirits in Mexico

    ... in significant price increases for tequila in Mexico, and the further premiumisation of the category. As a result, companies have invested in making their agave production more efficient. Diageo, for example, introduced the use of ... Read More

  • Alcoholic Drinks in the US

    ... factors of inflation and price-over-volume strategies kept the alcoholic drinks industry volatile in 2022. Unit price growth for every alcoholic drinks category outpaced inflation, in all cases posting double-digit increases. However, this ultimately did not ... Read More

  • Spirits Market in Switzerland to 2027

    ... to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented ... Read More

  • South America Gin Market Outlook, 2028

    ... premium and sophisticated alcoholic beverages. Consumers are becoming more adventurous in their taste preferences and are seeking out new and innovative gin offerings. Several South American countries have witnessed a rise in local gin production, ... Read More

  • Spirits Market in the World to 2027

    ... from 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with ... Read More

  • Spirits Market in Belgium to 2027

    ... to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented ... Read More

  • Spirits Market in Czechia to 2027

    ... to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented ... Read More

  • Spirits Market in Slovenia to 2027

    ... to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented ... Read More

  • Global Gin Market Overview, 2023-28

    ... the expanding popularity of cocktail culture, has boosted global demand for gin. The gin market has been expanding beyond its traditional strongholds, such as the United Kingdom and Western Europe. Countries like the United States, ... Read More

  • Japan Gin Market Overview, 2028

    ... throughout the entire process. From sourcing the finest botanicals to employing precise distillation techniques, Japanese gin producers strive for excellence in every aspect of gin production. Japanese culture values tradition and history, and this reverence ... Read More

  • Argentina Gin Market Overview, 2028

    ... among cocktail enthusiasts. The growing interest in mixology and craft cocktails has further propelled the demand for gin in Argentina. Tastings and gin-focused events have gained popularity in Argentina, allowing consumers to explore different gin ... Read More

  • South Korea Gin Market Overview, 2028

    ... has been driven by changing consumer preferences, growing interest in craft spirits, and the expansion of cocktail culture. Local distilleries have emerged, producing artisanal and flavorful gins that cater to diverse tastes. South Korean consumers ... Read More

  • United Arab Emirates (UAE) Gin Market Overview, 2028

    ... The gin market has grown in terms of product availability and variety as a result of this demand. The demand for distinctive and handcrafted products has caused a shift in the market for craft and ... Read More

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