Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Drinks in Guatemala
... return of sports activities and socialising. As a result, retail volume sales of sports drinks recorded significant growth. Sports drinks have also been gaining interest among Guatemalans, with consumers not only associating it as a ... Read More
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Sports Drinks in Nigeria
... consumers. Manufacturers intensified awareness campaigns and expanded visibility through modern retail channels, notably supermarkets near sports complexes. Notably, the brand owner engaged various social media platforms with compelling slogans such as ‘Unstoppable Energy’ an... Euromonitor ... Read More
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Sports Nutrition in Germany
... performance, with double-digit current value growth being seen in 2023. This was bolstered by the increased focus on health, fitness and active lifestyles among a wider group of consumers in Germany, as well as new ... Read More
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Sports Drinks in Chile
... declined, overall demand remains significantly higher than pre-pandemic levels. Multiple factors contribute to the resounding success of sports drinks in Chile. The demand for these beverages is driven by hotter summers, as consumers seek refreshing ... Read More
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Sports Drinks in South Korea
... to sales during the pandemic, and sales are set to remain higher than the pre-pandemic level. The retro trend continues in the country, and traditional Korean foods such as sikhye (sweet rice punch), sujeonggwa (persimmon ... Read More
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Sports Drinks in Canada
... from increased outdoor activities and gym training sessions, as well as more single-serve consumption. This is despite the inflationary pressure resulting in higher prices during the year. Reduced sugar sports drinks fared well, thanks to ... Read More
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Sports Drinks in Ecuador
... active lifestyle. This multi-dimensional transformation in consumer attitudes and behaviours is indicative of a wide-scale societal awakening to the holistic approach to health and wellbeing and the recognition of proper hydration as an integral component ... Read More
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Sports Drinks in Peru
... latter half of the year. These weather patterns intensified the sensation of heat, prompting consumers to prioritise their hydration requirements. Consequently, sports drinks emerged as an effective solution not only to quench thirst but also ... Read More
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Sports Drinks in Costa Rica
... to fuel during sports and/or refuel after exercising. Despite higher unit prices resulting from inflationary pressures, consumers have been keen to use sports drinks to help them get back into fitness. Sports drinks enjoy wide ... Read More
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Sports Drinks in Bolivia
... only are sports drinks consumed by athletes looking to hydrate, but increasingly other consumers also purchase sports drinks for hydration. For instance, parents often buy sports drinks for their children if they are suffering from ... Read More
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Sports Drinks in Bosnia and Herzegovina
... increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. Euromonitor International's Sports Drinks in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of ... Read More
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Sports Drinks in Greece
... pressures and the impact on disposable incomes, given that many consumers have been forced to cut down spending on non-essentials. In turn, this has negatively impacted the performance of sports drinks, which are considered to ... Read More
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Sports Drinks in Finland
... and higher production costs, which has forced players to raise their competitive game. Sports drinks containing natural ingredients, lower sugar content and convenience in the form of easy to drink bottles are highly desirable among ... Read More
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Sports Drinks in Poland
... top performing categories in soft drinks. The importance of health and wellness is growing in Poland and people rare keen to reach out for drinks with added benefits. Sports drinks are attractive not only to ... Read More
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Sports Drinks in Ireland
... the wake of the COVID-19 experience, many consumers have shifted towards to health-orientated lifestyles. In this vein, more consumers have chosen to pursue healthier diets and non-sedentary lifestyles, leading to higher numbers of gym-goers for ... Read More
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Sports Drinks in Israel
... removed. The removal of the tax, which was marketed as lowering the cost of living for locals, led to lower prices in a number of soft drinks categories, including sports drinks. However, soon after the ... Read More
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Sports Drinks in Hungary
... and maintain their consumption of sports drinks. However, the pace of volume growth has been somewhat restrained by economic factors, as some consumers face budget constraints and consider sports drinks to be non-essential items. Euromonitor ... Read More
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Sports Drinks in Denmark
... Danish market. Previously, sports drinks sales were dominated by Coca-Cola’s Powerade and very few launches took place, but this changed with the considerable hype surrounding Prime. In fact, Prime immediately gained leadership in the category, ... Read More
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Sports Drinks in Portugal
... received a boost from the experiences of the COVID-19 crisis, both because of concerns about the immediate threat from the disease and because of awareness of the poor diets and sedentary lifestyles associated with periods ... Read More
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Sports Drinks in Egypt
... specific benefits. In 2023, retail prices of sports drinks are currently higher than ever, due to soaring inflation and reduced supply. Gatorade has only been available at premium hypermarkets like Gourmet and very selective channels ... Read More
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Sports Drinks in the Netherlands
... participation in sports and fitness activities in the Netherlands, a well-established trend that has recently been reinforced by health concerns surrounding COVID-19. Volume growth rates have slowed from 2022, however, partly because demand is now ... Read More
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Sports Drinks in Bulgaria
... activity trends, there is a heightened awareness of the importance of hydration during and after exercise, further supporting the sports drinks’ expansion. Euromonitor International's Sports Drinks in Bulgaria report offers a comprehensive guide to the ... Read More
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Sports Drinks in the US
... This price growth is in line with much of the soft drinks industry, but has disproportionally impacted off-trade volume sales of sports drinks, which in 2023 are set to decline for the first time since ... Read More
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Sports Drinks in Italy
... non-essential category, with products comparatively expensive to start with, so price rises due to inflationary pressures have been a notable deterrent to sales. Furthermore, larger formats (e.g., 1litre and 1.5litres) have especially suffered from price ... Read More
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Sports Drinks in the Philippines
... functional bottled water, which were seen as healthier sources of hydration. Nevertheless, the revival of fitness and sporting activities provided opportunities for the leading players to invest more heavily in marketing promotions, with social media ... Read More
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