Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Drinks in North Macedonia
... the demographic problems facing the country. The health and wellness trend received a significant boost from the experiences of the COVID-19 crisis, with many people encouraged to engage in regular physical exercise having become aware ... Read More
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Sports & Energy Drinks Market by Packaging (Bottle, Can), Product (Hypertonic, Hypotonic, Isotonic), Consumer, Distribution - Global Forecast 2024-2030
... expected to reach USD 131.21 billion in 2024, at a CAGR 7.25% to reach USD 199.88 billion by 2030. Global Sports & Energy Drinks Market FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in ... Read More
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Sport, Energy & Functional Drinks Market by Product Type (Dairy-Based Beverages, Energy Drinks, Enhanced Water), Type (Non-Organic, Organic), Function, Packaging Type, Distribution Channel, End-User - Global Forecast 2024-2030
... size was estimated at USD 34.24 billion in 2023 and expected to reach USD 37.19 billion in 2024, at a CAGR 8.70% to reach USD 61.41 billion by 2030. Global Sport, Energy & Functional Drinks ... Read More
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Sports Drinks in Switzerland
... supported by the continued rise in the popularity of outdoor activities, including hiking and cycling, notably in mountain areas. However, the wet summer weather experienced in parts of Switzerland in 2023, alongside the continued recovery ... Read More
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Global Sports Nutrition Ingredients Market Research Report 2024(Status and Outlook)
... by 2029, exhibiting a CAGR of 3.30% during the forecast period. This report provides a deep insight into the global Sports Nutrition Ingredients market covering all its essential aspects. This ranges from a macro overview ... Read More
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Global Sports Nutrition and Fitness Supplements Market Research Report 2024(Status and Outlook)
... or any concentration, extract, or combination of these. Sports nutrition products can be categorized as food, beverage or supplements. In this report, the statistical data is based on sports and fitness nutrition supplements, including performance ... Read More
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Sports Drinks in Latvia
... and the health and wellness trend is bolstering sales as consumers increasingly look to include more physical activity and hydration in their daily lives. Following COVID-19, the interest in physical activity has increased, as consumers ... Read More
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Global Sports Nutrition Supplements Market Research Report 2024(Status and Outlook)
... needs of various nutrients due to sports. The Global Sports Nutrition Supplements Market Size was estimated at USD 6374.79 million in 2023 and is projected to reach USD 7745.83 million by 2029, exhibiting a CAGR ... Read More
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Sports Drinks in Estonia
... of the category was primarily driven by the increasing number of Estonian consumers participating in sports and exercise activities. Specialised sports drinks are formulated with specific macronutrients to play a crucial role in enhancing hydration ... Read More
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Global Sports Nutrition Market Research Report 2024(Status and Outlook)
... powder, ready-to-drink protein drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars and other supplements. The Global Sports Nutrition Market Size was estimated at USD 6374.79 million in 2023 and is projected to reach USD 7745.83 million ... Read More
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Sports Drinks in Slovenia
... more educated on the benefits that sports drinks offer. Consumers look for sports drinks that provide a boost to energy levels during and after exercise. In addition, some consumers reach for sports drinks as a ... Read More
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Sports Drinks in Austria
... enhanced exercise routines outdoors and went to the gyms more frequently. This drove demand for products that supported their health and fitness goals, such as sports drinks. In response to rising health interest, manufacturers focused ... Read More
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Sports Drinks in Kazakhstan
... often follows European and Western trends. Euromonitor International's Sports Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Sports Drinks in Serbia
... Serbians, not just athletes, becoming more informed about the health benefits of these beverages. The burgeoning health consciousness among consumers is a significant factor driving the increased demand for sports drinks in Serbia. Euromonitor International's ... Read More
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Africa: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Africa and describes ... Read More
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Canada: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Canada and describes ... Read More
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Asia Pacific: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... and sports drinks market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in ... Read More
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Panama: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Panama and describes ... Read More
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Netherlands: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in the Netherlands and ... Read More
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Indonesia: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Indonesia and describes ... Read More
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Denmark: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Denmark and describes ... Read More
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Czech Republic: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... drinks market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in the Czech ... Read More
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Oman: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Oman and describes ... Read More
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Sweden: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Sweden and describes ... Read More
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Nicaragua: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Nicaragua and describes ... Read More
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