Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Drinks in Kazakhstan
... often follows European and Western trends. Euromonitor International's Sports Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Sports Drinks in Serbia
... Serbians, not just athletes, becoming more informed about the health benefits of these beverages. The burgeoning health consciousness among consumers is a significant factor driving the increased demand for sports drinks in Serbia. Euromonitor International's ... Read More
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Sports Drinks in Thailand
... as farmers, drivers and labourers, who were particularly vulnerable to the economic fallout of the pandemic. Despite the return of Thais to their normal routines in in 2023, including the revival of sport and fitness ... Read More
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Sports Drinks in Australia
... drinks categories has been impacting budget-conscious consumers in particular, driving them to seek savings on non-essential purchases. This shift is prompting some consumers to switch to more economical brands or explore alternative channels for their ... Read More
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Africa: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Africa and describes ... Read More
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Canada: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Canada and describes ... Read More
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Asia Pacific: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... and sports drinks market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in ... Read More
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Panama: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Panama and describes ... Read More
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Netherlands: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in the Netherlands and ... Read More
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Denmark: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Denmark and describes ... Read More
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Oman: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Oman and describes ... Read More
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Sweden: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Sweden and describes ... Read More
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Nicaragua: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Nicaragua and describes ... Read More
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Thailand: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Thailand and describes ... Read More
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Romania: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Romania and describes ... Read More
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Sports Drinks in Singapore
... running clubs across the island. Leading sports drinks brand 100 Plus collaborated with the renowned Standard Chartered Singapore Marathon (SCSM) in December 2023, which attracts participants from over 70 countries worldwide. While the turnout for ... Read More
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Sports Drinks in Ukraine
... response to the invasion and as such were forced to give up their usual sports activities. Furthermore, sports drinks are seen as a non-essential luxury and therefore as consumer incomes became restricted demand fell, with ... Read More
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Sports Drinks in Taiwan
... towards the end of the review period, which have helped to give the entire category a healthier image. Buoyant demand also reflected the fact that concerns surrounding COVID-19 have recently made many more people in ... Read More
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Sports Drinks in New Zealand
... and extreme weather events on the country’s infrastructure, with road closures adversely affecting supply chains and placing upward pressure on unit prices. Euromonitor International's Sports Drinks in New Zealand report offers a comprehensive guide to ... Read More
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Sports Drinks in Georgia
... is still limited and sports drinks are mainly sold in sports stores, with no availability through modern grocery retailers. Euromonitor International's Sports Drinks in Georgia report offers a comprehensive guide to the size and shape ... Read More
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Sports Drinks in Sweden
... available widely, which also limited purchases of such products. All sports drinks available in the market were also quite high in sugar, which put off many Swedish consumers, who were more likely to buy other ... Read More
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Sports Drinks in Croatia
... growth of sports drinks. There is also a cohort of consumers that also buy sports drinks as a nutritious drink, even though they are not participating in sports. This is in spite of sports drinks ... Read More
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Sports Drinks in Romania
... in place, Romanians have become more willing to engage in sports activities and consume related products. In addition, due to the outbreak of COVID-19, consumers have become more interested in health and wellness and are ... Read More
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Sports Drinks in Slovakia
... of the overlapping of the potential positive benefits to the human body amid stronger marketing employed by bottled water manufacturers. Furthermore, Mattoni 1873’s successful innovation in functional bottled water via the launches of Magnesia Plus’s ... Read More
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Sports Drinks in Turkey
... have re-engaged in sports activities and are back to using sports centres to keep fit and stay healthy. Turks have returned to drinking sports drinks to support these activities. Whilst sports drinks is enjoying positive ... Read More
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