Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Functional Beverages Global Market Report 2024
... Mortar; Specialty Foodservice Stores; Online Covering: PepsiCo Inc.; The Coca-Cola Company; Red Bull GmbH; Danone; Nestle S.A Functional Beverages Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with ... Read More
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Europe Functional Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)
... USD 1.74 billion by 2029, growing at a CAGR of 6.77% during the forecast period (2024-2029). Functional water products usually contain vitamins, minerals, acids, and herbs, which are associated with supporting the immune system, cognitive ... Read More
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Sports Nutrition Global Market Report 2024
... Fitness Enthusiasts; Bodybuilders; Lifestyle Users 4) By Distribution Channel: Supermarkets/Hypermarkets; Specialty Stores; Convenience Stores; Online Stores Covering: Glanbia Plc; PepsiCo Inc.; Post Holdings Inc.; Abbott Laboratories; Otsuka Pharmaceutical Co. Ltd Sports Nutrition Global Market Report ... Read More
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United Kingdom Non-Alcoholic Beverages Market Segmented By Product Type (Carbonated (Carbonated Soft drinks, Functional/Energy & Sports Drinks and Others (Iced Tea-Lemon, Soda, etc.)), Non-Carbonated (Bottled Water, Fruit Juices & Flavored Drinks and Others (Dairy-based Drinks, Lipton Iced Tea, etc.)), By Packaging Type (Bottle, Cans, Others (Tetra-packs & Pouches, etc.)), By Pack Size (Below 250ml, 250ml-1L, Above 1L), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others (Direct Sales, etc.)), By Region, Competition, Forecast and Opportunities, 2019-2029F
... Lipton Iced Tea, etc.)), By Packaging Type (Bottle, Cans, Others (Tetra-packs & Pouches, etc.)), By Pack Size (Below 250ml, 250ml-1L, Above 1L), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others (Direct Sales, etc.)), By ... Read More
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Global Sports Nutrition Market 2024-2028
... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More
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Functional Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)
... billion by 2029, growing at a CAGR of 7.49% during the forecast period (2024-2029). Consumers gravitate toward beverages with functional benefits, majorly influenced by health and wellness trends. Functional drinks with protein and claims to ... Read More
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Sports Nutrition Market Report by Product Type (Sports Drinks, Sports Food, Sports Supplements), Raw Material (Animal Derived, Plant-Based, Mixed), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Drug and Specialty Stores, Online, and others), and Region 2024-2032
... 2024-2032 The global sports nutrition market size reached US$ 54.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 103.3 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during ... Read More
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Sports Drinks in Uruguay
... have shown robust retail volume growth for the third consecutive year. On-trade sales have rebounded to pre-pandemic levels, driven by the resurgence of on-the-go consumption, return to workplaces, and revival of exercise habits. Consumers increasingly ... Read More
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Sports Drinks in Indonesia
... of sports drinks remained considerably lower than pre-pandemic figures, in terms of both value and volume. Euromonitor International's Sports Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market ... Read More
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Sports and Energy Drinks Market: Industry Size, Share, Competition, Trends, Growth Opportunities and Forecasts by Region - Insights and Outlook by Product, 2024 to 2031
... Developments, Competition, Growth Opportunities, and Outlook to 2031 The Global Sports and Energy Drinks Market Research Report is a comprehensive and insightful analysis designed to assist stakeholders, industry professionals, and decision-makers in identifying Sports and ... Read More
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Sports Drinks in Lithuania
... gymnasiums and other sporting activities in the post-pandemic landscape, which is an ongoing trend as greater numbers of people seek healthier lifestyles. Added to which, we are seeing some cannibalisation of carbonates’ share. Indeed, as ... Read More
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Sports Drinks in Germany
... as trail running and outdoor sports, which saw increased participation. A direct consequence of this increased interest in endurance sports was growing demand for beverages that can provide both hydration and essential minerals and vitamins ... Read More
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Sports Drinks in North Macedonia
... the demographic problems facing the country. The health and wellness trend received a significant boost from the experiences of the COVID-19 crisis, with many people encouraged to engage in regular physical exercise having become aware ... Read More
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Sports & Energy Drinks Market by Packaging (Bottle, Can), Product (Hypertonic, Hypotonic, Isotonic), Consumer, Distribution - Global Forecast 2024-2030
... expected to reach USD 131.21 billion in 2024, at a CAGR 7.25% to reach USD 199.88 billion by 2030. Global Sports & Energy Drinks Market FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in ... Read More
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Sport, Energy & Functional Drinks Market by Product Type (Dairy-Based Beverages, Energy Drinks, Enhanced Water), Type (Non-Organic, Organic), Function, Packaging Type, Distribution Channel, End-User - Global Forecast 2024-2030
... size was estimated at USD 34.24 billion in 2023 and expected to reach USD 37.19 billion in 2024, at a CAGR 8.70% to reach USD 61.41 billion by 2030. Global Sport, Energy & Functional Drinks ... Read More
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Sports Drinks in Mexico
... product categories, notably impacting sports drinks in terms of both its value and volume size. However, beverages featuring electrolytes, having demonstrated an exceptional performance in recent years, directly compete with sports drinks, resulting in a ... Read More
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Sports Drinks in Switzerland
... supported by the continued rise in the popularity of outdoor activities, including hiking and cycling, notably in mountain areas. However, the wet summer weather experienced in parts of Switzerland in 2023, alongside the continued recovery ... Read More
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Global Sports Nutrition Ingredients Market Research Report 2024(Status and Outlook)
... by 2029, exhibiting a CAGR of 3.30% during the forecast period. This report provides a deep insight into the global Sports Nutrition Ingredients market covering all its essential aspects. This ranges from a macro overview ... Read More
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Global Sports Nutrition and Fitness Supplements Market Research Report 2024(Status and Outlook)
... or any concentration, extract, or combination of these. Sports nutrition products can be categorized as food, beverage or supplements. In this report, the statistical data is based on sports and fitness nutrition supplements, including performance ... Read More
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Sports Drinks in Latvia
... and the health and wellness trend is bolstering sales as consumers increasingly look to include more physical activity and hydration in their daily lives. Following COVID-19, the interest in physical activity has increased, as consumers ... Read More
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Global Sports Nutrition Supplements Market Research Report 2024(Status and Outlook)
... needs of various nutrients due to sports. The Global Sports Nutrition Supplements Market Size was estimated at USD 6374.79 million in 2023 and is projected to reach USD 7745.83 million by 2029, exhibiting a CAGR ... Read More
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Sports Drinks in Estonia
... of the category was primarily driven by the increasing number of Estonian consumers participating in sports and exercise activities. Specialised sports drinks are formulated with specific macronutrients to play a crucial role in enhancing hydration ... Read More
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Global Sports Nutrition Market Research Report 2024(Status and Outlook)
... powder, ready-to-drink protein drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars and other supplements. The Global Sports Nutrition Market Size was estimated at USD 6374.79 million in 2023 and is projected to reach USD 7745.83 million ... Read More
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Sports Drinks in Slovenia
... more educated on the benefits that sports drinks offer. Consumers look for sports drinks that provide a boost to energy levels during and after exercise. In addition, some consumers reach for sports drinks as a ... Read More
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Sports Drinks in Austria
... enhanced exercise routines outdoors and went to the gyms more frequently. This drove demand for products that supported their health and fitness goals, such as sports drinks. In response to rising health interest, manufacturers focused ... Read More
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