Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Nutrition in Malaysia
... have been largely limited to professional athletes and bodybuilders, demand has since grown to reach amateur fitness enthusiasts. This is in part linked to social media with consumers becoming more image conscious, with younger consumers ... Read More
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Sports Nutrition in the Czech Republic
... money on products with improved functionality and added benefits. Furthermore, consumers are increasingly seeking protein powders enriched with vitamins D, C, B, collagen or probiotics. Whilst most whey protein is consumed by young people under ... Read More
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Sports Nutrition in Georgia
... immigrants from Russia, Ukraine and Belarus—despite a decrease in their numbers since late 2023—has contributed to the demand for sports nutrition in 2024. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More
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Sports Nutrition in Canada
... of living, consumers have continued to place an emphasis on health and wellbeing and looked to maintain emotional and mental health through physical activity. Gyms have continued to expand in 2024, with players in this ... Read More
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Sports Nutrition in Croatia
... tourists to the demand for sports nutrition does not match that of more essential consumer health categories, thus playing a minimal role in the overall in-country consumer demand. The strong gym culture in Croatia further ... Read More
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Sports Nutrition in Bolivia
... to decreased consumption frequency and purchasing activity. The country's economic conditions, particularly the shortage of dollars, have escalated financial intermediation costs for imported products, which are then reflected in the final prices consumers must pay. ... Read More
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Sports Nutrition in Denmark
... sports nutrition products. These products are readily available in a variety of channels, including online platforms, retail stores, and even within gyms. While younger consumers remain the primary market for sports nutrition, there is also ... Read More
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Sports Nutrition in Bosnia and Herzegovina
... driven by the expanding fitness and sports culture in Bosnia and Herzegovina, which is becoming more ingrained in daily life as people prioritise health and wellness. The growing importance of maintaining a healthy lifestyle, coupled ... Read More
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Sports Nutrition in Bulgaria
... is supporting sales growth as consumers look to improve daily nutrition. Traditionally, athletes were the main target audience for sports nutrition products, but the growing interest in exercise and healthy snacks is extending consumer interest. ... Read More
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Sports Nutrition in Greece
... general wellbeing. This is contributing to the rising number of consumers who regularly visit the gym and the concomitant growth in the demand for sports nutrition. The category has become far more mainstream in its ... Read More
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Sports Nutrition in Hungary
... increasing number of consumers interested in healthy lifestyles. Overall demand is picking up as purchasing power gradually improves in line with lower inflation. Retail volume sales continue to be buoyed by rising health awareness, which ... Read More
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Sports Nutrition in Italy
... the growing consumer interest in sporting activity. The increase in the number of people practising sport regularly translates into a greater demand for supplements and specific products that are believed to help to improve performance, ... Read More
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Sports Nutrition in Vietnam
... appearance; they tend to be middle- or high-income earners living in large cities. There is also increasing recognition of the importance of maintaining a healthy lifestyle and prioritising physical fitness. Because of the influence of ... Read More
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Sports Nutrition in China
... value growth expected. Specifically, while sports protein powder is set to maintain dynamic value growth, even more significant growth is anticipated for sports non-protein functional products, such as those aimed at enhancing endurance, accelerating recovery, ... Read More
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The US Functional Drinks Market: Analysis By Type (Energy Drinks, Sports Drinks, and Nutraceutical Drinks), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, and Others), Size and Trends with Impact of COVID-19 and Forecast up to 2029
... up to 2029 - Report Summary Report Metrics Details Years Considered 2019-2029 Base Year 2023 Forecast Period 2024-2029 Page Count 93 Units Referenced US$, Billion Liters Segments/Key Topics By Type, By Distribution Channel Regions Covered ... Read More
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Sports Nutrition in Argentina
... workouts. Sports nutrition is driven by rising demand from its more traditional customer base of athletes, gym-goers, fitness enthusiasts and bodybuilders, but also from expanding usage among non-traditional users. Non-sports products such as creatine and ... Read More
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Sports Nutrition in Japan
... sports protein products. With rising health consciousness amongst consumers, the target market has expanded from athletes and those focused on training, to the general population interested in health maintenance. Euromonitor International's Sports Nutrition in Japan ... Read More
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Sports Nutrition in Hong Kong, China
... a limited time to 24-hour operations, but the development of fitness sports and types has become increasingly diversified. The prevalence of fitness coaches, fitness groups and run clubs have demonstrated the city’s focus on health ... Read More
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Sports Nutrition in Chile
... primarily being driven by increasing interest among Chileans in improving their wellness routines, venturing into sports, and consuming complementary products to achieve better results. Additionally, sports nutrition has evolved into a range of products not ... Read More
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Sports Nutrition in the United Arab Emirates
... routines, especially among younger consumers. In the United Arab Emirates, where the majority of residents are expatriates working in a fast-paced environment, convenience significantly influences the success of goods and services. In 2024, this trend ... Read More
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Sports Nutrition in Belgium
... retail volume sales are also rising strongly. This performance is driven by increased participation in sports and fitness activities in the post-Coronavirus (COVID-19) period, with a growing number of consumers joining gyms. An increasingly active ... Read More
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Sports Nutrition in Thailand
... well as visiting gyms and fitness centres as part of the health and wellness trend post-pandemic. Consumers are conscious of the need to remain physically fit to support their overall health, with some seeing sports ... Read More
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Sports Nutrition in the Philippines
... that emerged in response to the COVID-19 pandemic. Many Filipinos who have recently embraced regular exercise are adopting a functional and holistic approach to their fitness regimes, which frequently includes the use of sports nutrition ... Read More
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Sports Nutrition in Mexico
... This includes promoting a balanced diet that provides the necessary nutrients to support training, recovery, and athletic performance. Euromonitor International's Sports Nutrition in Mexico report offers a comprehensive guide to the size and shape of ... Read More
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Sports Nutrition in the United Kingdom
... outside of the home. Sports nutrition recorded 15% current value terms in the first half of 2024, driven by both increasing demand and rising unit prices, although these are slower than in 2023 as inflation ... Read More
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