Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Nutrition Market Size, Trends, Analysis, and Outlook By Type (Vitamins, Probiotics, Proteins and amino acids, Carbohydrates, Others), By Application (Immunity, Sports nutrition, Weight management, Clinical nutrition, Others), by Region, Country, Segment, and Companies, 2024-2030
... global Nutrition market size is poised to register 7.51% growth (CAGR) from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global Nutrition market By Type ... Read More
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The 2025-2030 World Outlook for Sports and Fitness Nutrition Food and Drinks
... estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. ... Read More
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The 2025-2030 World Outlook for Sports Nutrition Supplements Containing Amino Acids and Their Derivatives
... For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, ... Read More
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The 2025-2030 World Outlook for Lime-Flavored Sports Drinks
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Sports Nutrition
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Sports Nutrition Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Anhydrous Caffeine
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Sports Drinks and Nutritional Supplements
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Sports Nutrition and Supplements
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Sports Nutrition Foods and Drinks
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Sports Nutrition and High Energy Supplements
... given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative ... Read More
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The 2025-2030 World Outlook for Sports Nutrition Beverages
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Protein Powders
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Sports Drinks and Energy Drinks
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Lemon-Flavored Sports Drinks
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Sports Drinks
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Sports and Energy Drinks
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Sports Nutrition Supplements
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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Milk Powder Market Report by Product Type (Whole Milk Powder, Skimmed Milk Powder), Function (Emulsification, Foaming, Flavouring, Thickening), Application (Infant Formula, Confectionery, Sports and Nutrition Foods, Bakery Products, Dry Mixes, Fermented Milk Products, Meat Products, and Others), and Region 2024-2032
... and Others), and Region 2024-2032 The global milk powder market size reached US$ 34.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 57.2 Billion by 2032, exhibiting a growth rate ... Read More
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Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032
... (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032 The global protein supplements market size reached US$ 24.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach ... Read More
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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032
... market to reach US$ 198.7 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction ... Read More
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Functional Beverages Market Report by Type (Energy Drinks, Sports drinks, Dairy-based Beverages, Juices, and Others), Distribution Channel (Supermarket and Hypermarket, Specialty Stores, E-commerce, and Others), End User (Athletes, Fitness Lifestyle Users, and Others), and Region 2024-2032
... 2024-2032 The global functional beverages market size reached US$ 135.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 234.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.16% during ... Read More
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Global Sports & Energy Drinks Market Growth (Status and Outlook) 2024-2030
... growing demand in downstream market, the Sports & Energy Drinks is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth ... Read More
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Sports Drinks in Malaysia
... is creating challenges. Within this environment, players are active in offering discounts and other promotions, such as seen with leading brand 100 Plus (from Fraser & Neave Holdings Bhd), which offers seasonal price reductions and ... Read More
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Global Sports Nutrition Market Size study & Forecast, by Type (Energy bars, Protein powder, ISO drink powder, Sports supplements, RTD protein drinks, Sports drinks, Others), by End user (Athletes, Bodybuilders, Lifestyle Users), by Sales Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centers, Online Channels) and Regional Analysis, 2023-2030
... (Hypermarket/Supermarket, Specialty Stores, Fitness Centers, Online Channels) and Regional Analysis, 2023-2030 Global Sports Nutrition Market is valued at approximately USD 40.96 billion in 2022 and is anticipated to grow with a healthy growth rate of ... Read More
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