Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Nutrition in Hong Kong, China
... a limited time to 24-hour operations, but the development of fitness sports and types has become increasingly diversified. The prevalence of fitness coaches, fitness groups and run clubs have demonstrated the city’s focus on health ... Read More
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Sports Nutrition in Chile
... primarily being driven by increasing interest among Chileans in improving their wellness routines, venturing into sports, and consuming complementary products to achieve better results. Additionally, sports nutrition has evolved into a range of products not ... Read More
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Sports Nutrition in the United Arab Emirates
... routines, especially among younger consumers. In the United Arab Emirates, where the majority of residents are expatriates working in a fast-paced environment, convenience significantly influences the success of goods and services. In 2024, this trend ... Read More
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Sports Nutrition in Belgium
... retail volume sales are also rising strongly. This performance is driven by increased participation in sports and fitness activities in the post-Coronavirus (COVID-19) period, with a growing number of consumers joining gyms. An increasingly active ... Read More
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Sports Nutrition in Thailand
... well as visiting gyms and fitness centres as part of the health and wellness trend post-pandemic. Consumers are conscious of the need to remain physically fit to support their overall health, with some seeing sports ... Read More
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Sports Nutrition in the Philippines
... that emerged in response to the COVID-19 pandemic. Many Filipinos who have recently embraced regular exercise are adopting a functional and holistic approach to their fitness regimes, which frequently includes the use of sports nutrition ... Read More
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Sports Nutrition in Mexico
... This includes promoting a balanced diet that provides the necessary nutrients to support training, recovery, and athletic performance. Euromonitor International's Sports Nutrition in Mexico report offers a comprehensive guide to the size and shape of ... Read More
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Sports Nutrition in the United Kingdom
... outside of the home. Sports nutrition recorded 15% current value terms in the first half of 2024, driven by both increasing demand and rising unit prices, although these are slower than in 2023 as inflation ... Read More
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Sports Nutrition in Azerbaijan
... increased participation in sports, health clubs, sports clubs and gyms. Sports nutrition is also becoming a broader category with a wider array of products to meet the needs of different consumers, from protein shakes to ... Read More
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Sports Nutrition in the US
... due to the increased focus on health, fitness, and active lifestyles amongst a wider group of consumers in the US, as well as new and innovative brand launches catering to a variety of interests and ... Read More
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Sports Nutrition in France
... number of athletes, particularly those engaged in endurance sports and fitness activities. Despite the impact of inflation, volume sales are rising. This recovery can be attributed to a resurgence in sports practice and a significant ... Read More
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Sports Nutrition in Algeria
... is primarily perceived as beneficial only for muscle gain. Furthermore, the category predominantly targets a male audience, with negligible sales among women. The limited consumer base reflects a niche market for these products, which are ... Read More
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Soft Drink Concentrates Market Forecasts to 2030 – Global Analysis By Product (Carbonated Soft Drinks (CSD), Non-Carbonated Soft Drinks, Energy Drinks, Sports Drinks, Juices & Juice Concentrates and Other Products), Type, Flavour, Distribution Channel, End User and By Geography
... User and By Geography According to Stratistics MRC, the Global Soft Drink Concentrates Market is accounted for $38.62 billion in 2024 and is expected to reach $52.93 billion by 2030 growing at a CAGR of ... Read More
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Evaluating M&A in 2024: A Pivot to Asia
... the emergence of a new centre of M&A, with Asian-based acquisitions having its best year in a decade in 2023 and then doubling that rate again in the first half of 2024. Outside Asia, the ... Read More
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Vegan Drink Mix Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
... from 2024 to 2032. This growth is driven by increasing consumer demand for plant-based, health-conscious alternatives. Vegan drink mixes serve various purposes, including protein supplementation for athletes, meal replacements, energy boosts, and functional drinks targeting ... Read More
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Sports Nutrition Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Sports Nutrition Products (UK) report will tell you the ... Read More
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Liquid Dietary Supplements Market Research Report Information by Ingredients (Vitamins, Minerals, Proteins and Amino acids, and Other Ingredients), Application (Bone Disorders, Cardiac Health Gastrointestinal Health, Sports Nutrition, Weight Management, Other Applications), By Distribution Channel (Online, Offline), And By Region (North America, Europe, Asia-Pacific, Rest of the world) – Industry Forecast Till 2030
... Offline), And By Region (North America, Europe, Asia-Pacific, Rest of the world) – Industry Forecast Till 2030 The industry for liquid dietary supplements is expected to expand at a compound annual growth rate (CAGR) of ... Read More
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Global Non Carbonated Soft Drinks Market 2024-2028
... 8.38% during the forecast period. The report on the non carbonated soft drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 ... Read More
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Sports Nutrition Market in Us 2024-2028
... the sports nutrition market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Whey Protein Market Analysis and Forecast to 2033 : By TYPE (Concentrate, Isolate, Hydrolysate), FORM (Powder, Liquid), APPLICATION (Sports Nutrition, Bodybuilding, Infant Formula, Functional Foods, Pharmaceuticals, Animal Feed), SPECIALTY PRODUCTS (Weight Management, Muscle Building, Meal Replacement), CERTIFICATION (Certified Organic, Non-GMO Project Verified, Halal Certified, Kosher Certified), PRODUCTION PROCESS (Microfiltration, Ion Exchange, Ultrafiltration, Hydrolysis), NUTRITIONAL CONTENT (Protein Content, Fat Content, Carbohydrate Content, Added Ingredients), END USER (Athletes, Bodybuilders, Infants, Geriatric Population, Patients with Medical Conditions, Pet Food Manufacturers), and Region
... Replacement), CERTIFICATION (Certified Organic, Non-GMO Project Verified, Halal Certified, Kosher Certified), PRODUCTION PROCESS (Microfiltration, Ion Exchange, Ultrafiltration, Hydrolysis), NUTRITIONAL CONTENT (Protein Content, Fat Content, Carbohydrate Content, Added Ingredients), END USER (Athletes, Bodybuilders, Infants, Geriatric Population, ... Read More
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2024 The Multiple Beverage Marketplace in the U.S.
... This comprehensive U.S. multiple beverage industry overview from Beverage Marketing Corporation gives you that well-rounded, all-sales channel inclusive view. In this data-driven market research report, Beverage Marketing Corporation covers the entire U.S. commercial beverage industry ... Read More
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Sports Nutrition Foods and Drinks
... is expected to reach US$149.9 Billion by 2030, growing at a CAGR of 6.7% over the analysis period 2023-2030. Sports Nutrition, one of the segments analyzed in the report, is expected to record a 5.5% ... Read More
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Sports Nutrition Supplements
... by 2030, growing at a CAGR of 5.8% over the analysis period 2023-2030. Amino Acids / Derivatives, one of the segments analyzed in the report, is expected to record a 6.2% CAGR and reach US$4.6 ... Read More
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Sports and Energy Drinks
... reach US$139.1 Billion by 2030, growing at a CAGR of 4.5% over the analysis period 2023-2030. Sports Drink, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach ... Read More
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Functional Foods and Drinks
... reach US$428.5 Billion by 2030, growing at a CAGR of 7.6% over the analysis period 2023-2030. Functional Beverages, one of the segments analyzed in the report, is expected to record a 8.4% CAGR and reach ... Read More
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