Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Nutrition in Portugal
... Gym memberships have surpassed the peak seen in 2019, bolstered by new openings and the greater range of low-cost gymnasiums attracting new users. Eating behaviour has also evolved with consumers taking a stronger interest in ... Read More
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Australia and New Zealand Nutritional Supplements Market (Powder, Tablets, Capsules, Liquid, Soft Gels, Others); By Product Type (Sports Nutrition, Dietary Supplements, Fat Burner, Functional Food, Others); By Age Group (Kids, Adults, Geriatric); By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, E-commerce, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, E-commerce, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Australia & New Zealand Nutritional Supplements Market Booming to Surpass USD 9.7 Billion by 2030 Australia & New Zealand Nutritional Supplements Market ... Read More
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Sports Nutrition in South Korea
... younger consumers, but now, with an ageing population, middle-aged and older consumers are increasingly spending on sports protein products for muscle health, which is contributing to growth. In addition, the self-improvement-driven 20s and 30s are ... Read More
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Sports Nutrition in Finland
... 2024, prices are lower and growth is resulting from increased demand for value-added products. Protein products are approaching maturity, while sports non-protein products is rising rapidly thanks to a rush and variety of new product ... Read More
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Sports Nutrition in Australia
... a week in 2022-2023. 60% participated three or more times per week, and 40% participated five or more times per week, with 25% participating seven times or more. In terms of motivation for being physically ... Read More
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Sports Nutrition in the Netherlands
... rising enthusiasm has led to increased education and awareness about these products, broadening their appeal to a wider audience. All product types are experiencing solid growth, thanks to expanded distribution channels and manufacturers' ongoing investment ... Read More
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Sports Nutrition in Dominican Republic
... is mainly targeted at serious athletes, there is also a growing number of consumers that purchase for instance sports protein products for other reasons, such as for muscle recovery after injury, Euromonitor International's Sports Nutrition ... Read More
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Sports Nutrition Market in Europe 2024-2028
... on the sports nutrition market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Sports Nutrition in Malaysia
... have been largely limited to professional athletes and bodybuilders, demand has since grown to reach amateur fitness enthusiasts. This is in part linked to social media with consumers becoming more image conscious, with younger consumers ... Read More
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Sports Nutrition in the Czech Republic
... money on products with improved functionality and added benefits. Furthermore, consumers are increasingly seeking protein powders enriched with vitamins D, C, B, collagen or probiotics. Whilst most whey protein is consumed by young people under ... Read More
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Sports Nutrition in Georgia
... immigrants from Russia, Ukraine and Belarus—despite a decrease in their numbers since late 2023—has contributed to the demand for sports nutrition in 2024. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More
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Sports Nutrition in Canada
... of living, consumers have continued to place an emphasis on health and wellbeing and looked to maintain emotional and mental health through physical activity. Gyms have continued to expand in 2024, with players in this ... Read More
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Sports Nutrition in Croatia
... tourists to the demand for sports nutrition does not match that of more essential consumer health categories, thus playing a minimal role in the overall in-country consumer demand. The strong gym culture in Croatia further ... Read More
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Sports Nutrition in Bolivia
... to decreased consumption frequency and purchasing activity. The country's economic conditions, particularly the shortage of dollars, have escalated financial intermediation costs for imported products, which are then reflected in the final prices consumers must pay. ... Read More
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Sports Nutrition in Denmark
... sports nutrition products. These products are readily available in a variety of channels, including online platforms, retail stores, and even within gyms. While younger consumers remain the primary market for sports nutrition, there is also ... Read More
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Sports Nutrition in Bosnia and Herzegovina
... driven by the expanding fitness and sports culture in Bosnia and Herzegovina, which is becoming more ingrained in daily life as people prioritise health and wellness. The growing importance of maintaining a healthy lifestyle, coupled ... Read More
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Sports Nutrition in Bulgaria
... is supporting sales growth as consumers look to improve daily nutrition. Traditionally, athletes were the main target audience for sports nutrition products, but the growing interest in exercise and healthy snacks is extending consumer interest. ... Read More
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Sports Nutrition in Greece
... general wellbeing. This is contributing to the rising number of consumers who regularly visit the gym and the concomitant growth in the demand for sports nutrition. The category has become far more mainstream in its ... Read More
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Sports Nutrition in Hungary
... increasing number of consumers interested in healthy lifestyles. Overall demand is picking up as purchasing power gradually improves in line with lower inflation. Retail volume sales continue to be buoyed by rising health awareness, which ... Read More
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Sports Nutrition in Italy
... the growing consumer interest in sporting activity. The increase in the number of people practising sport regularly translates into a greater demand for supplements and specific products that are believed to help to improve performance, ... Read More
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Sports Nutrition in Vietnam
... appearance; they tend to be middle- or high-income earners living in large cities. There is also increasing recognition of the importance of maintaining a healthy lifestyle and prioritising physical fitness. Because of the influence of ... Read More
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Sports Nutrition in China
... value growth expected. Specifically, while sports protein powder is set to maintain dynamic value growth, even more significant growth is anticipated for sports non-protein functional products, such as those aimed at enhancing endurance, accelerating recovery, ... Read More
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The US Functional Drinks Market: Analysis By Type (Energy Drinks, Sports Drinks, and Nutraceutical Drinks), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, and Others), Size and Trends with Impact of COVID-19 and Forecast up to 2029
... up to 2029 - Report Summary Report Metrics Details Years Considered 2019-2029 Base Year 2023 Forecast Period 2024-2029 Page Count 93 Units Referenced US$, Billion Liters Segments/Key Topics By Type, By Distribution Channel Regions Covered ... Read More
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Sports Nutrition in Argentina
... workouts. Sports nutrition is driven by rising demand from its more traditional customer base of athletes, gym-goers, fitness enthusiasts and bodybuilders, but also from expanding usage among non-traditional users. Non-sports products such as creatine and ... Read More
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Sports Nutrition in Japan
... sports protein products. With rising health consciousness amongst consumers, the target market has expanded from athletes and those focused on training, to the general population interested in health maintenance. Euromonitor International's Sports Nutrition in Japan ... Read More
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