Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Nutrition in Slovenia
... participating in sports, fitness, and bodybuilding activities and are regularly consuming sports nutrition products. Building muscle mass is increasingly popular among young male consumers, sports enthusiasts and body building professionals. Moreover, societal pressure is mounting ... Read More
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Consumer Health in Oman
... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More
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Sports Nutrition in South Africa
... by sports protein powder, while demand for the more convenient RTD format is declining, due to the higher financial outlay associated with purchasing single servings. Euromonitor International's Sports Nutrition in South Africa report offers a ... Read More
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Sports Nutrition in Serbia
... enthusiasts are willing to use them. Health consciousness is encouraging more consumers to attend the gym or engage in sports on a regular basis, thereby encouraging them to buy sports nutrition products. The experience of ... Read More
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Sports Nutrition in Switzerland
... gaining broader appeal as brands expand their focus beyond just athletes and sports professionals. Sports protein powder remains the category leader, with more people recognising the importance of protein in their daily nutrition. While athletes ... Read More
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Sports Nutrition in Pakistan
... major cities. Store-based retailing continues to be limited to a small number of specialist sports nutrition and healthcare shops, with these typically based in large cities and often carrying high prices. E-commerce is however simultaneously ... Read More
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Sports Nutrition in Uzbekistan
... compared to neighbouring regions, as demand remains constrained by lower participation in fitness activities. However, there is a gradual increase in the number of individuals adopting a healthy lifestyle, and the frequency of sports events ... Read More
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Sports Nutrition in Slovakia
... consumption of sports nutrition products. This trend towards a healthy lifestyle is particularly pronounced among younger generations, who are increasingly willing to invest in quality nutrition and dietary supplements to maintain their physique. Euromonitor International's ... Read More
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Sports Nutrition in Uruguay
... creatine and a subsequent increase in the prices of raw ingredients. Following the outbreak of COVID-19, there was an increased desire to take care of health, which has had a knock-on impact on sales of ... Read More
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Sports Nutrition in Latvia
... in high demand, alongside protein/energy bars and ready-to-drink shakes. This surge in demand is part of a broader trend where sports nutrition is becoming a regular part of many people's daily routines. Whether it is ... Read More
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Sports Nutrition in Norway
... consumer health categories. A continued strong and growing interest in health and exercise is driving sports nutrition sales in Norway. More and more consumers are taking an interest in regular exercise, resulting in them wanting ... Read More
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Sports Nutrition in Israel
... to the fact that protein bars are relatively expensive in Israel and prices have further increased during 2024. Volume growth has also been boosted by the fact that per capita consumption remains relatively low and ... Read More
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Sports Nutrition in Ecuador
... proven to be quite resilient in 2024 in the face of the economic and social problems that the country is experiencing despite high prices. The rising demand for sports nutrition has led to a significant ... Read More
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Sports Nutrition in Egypt
... healthy lifestyles and good nutrition plans. As seen in other categories, such as weight management, such platforms enable consumers to follow fitness enthusiasts, nutrition experts, and wellness communities that share tips, advice, workout routines, healthy ... Read More
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Consumer Health in Saudi Arabia
... and wellness goals, and business fulfilling this purpose. As per Saudi Arabia’s Vision 2030, the country aims to localise various industries, including the pharmaceutical sector. This is to enhance the Kingdom's self-sufficiency in producing essential ... Read More
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Sports Nutrition in Costa Rica
... fact that increasing numbers of people are now attempting to improve their physical and mental wellbeing by regularly participating in sports and fitness activities, a trend that has gained momentum in recent years due to ... Read More
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Sports Nutrition in Guatemala
... improvements made in the global supply chain, especially in proteins and other key inputs, and this is supporting value growth.. As most of these products are imported and rely on a few key inputs to ... Read More
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Sports Nutrition in Estonia
... protein supplements, energy bars, and hydration products, with a particular focus on improving performance, endurance, and post-workout recovery. Brands like MyFitness and Fitshop.ee are experiencing a surge in demand as these fitness-conscious consumers look fo... ... Read More
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Sports Nutrition in Saudi Arabia
... significant drop during the pandemic years when consumers were confined to their homes and gyms were closed. On the other hand, demand for protein/energy bars remains buoyant due to their portable nature and a wider ... Read More
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Sports Nutrition in Ireland
... people are attending a gym and/or participating in sports, many for the first time, whether due to increased health consciousness, or because they want to lose weight and improve their physical appearance. Consequently, sports nutrition ... Read More
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Sports Nutrition in Kazakhstan
... and fitness and sports clubs have reopened and consumers have resumed pre-pandemic exercise and workout routines. Also, as the population pays more attention to health and nutrition, there is rising demand for sports nutrition products. ... Read More
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Sports Nutrition in Peru
... supplements are used to hit specific protein targets, which are essential for the maintenance and growth of muscles. This is particularly relevant for Generations Z and Millennials, who have become increasingly informed through the Internet ... Read More
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Sports Food
... CAGR of 5.7% over the analysis period 2023-2030. Protein Sports Food, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$43.4 Billion by the end of the ... Read More
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Sports Drinks
... CAGR of 5.1% over the analysis period 2023-2030. Isotonic Drinks, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$16.6 Billion by the end of the analysis ... Read More
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