Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Drinks in Russia
... were cancelled. While many consumers engaged in informal exercise in order to keep fit during periods of home seclusion and simply to spend some time outdoors, this activity was less conducive to the sale of ... Read More
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Functional Beverages: Market Trends and Opportunities
... boom of sales in 2020 and 2021, as the market will continue to grow from the high base of sales established during the pandemic. Functional beverages are drinks in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., ... Read More
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U.S. Beverage Market Outlook 2021
... in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences, including the wellness and plant-based areas but also flavor trends. The COVID-19 pandemic led to sharply increased demand for ... Read More
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Probiotics and Prebiotics: Food and Beverage New Product Trends
... and beverage industry, analyzing market activity and potential by functionality and product type. Product activity is classified into three stages of innovation: Stage 1 – Cutting Edge Stage 2 – Taking Root Stage 3 – ... Read More
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Sports Drinks: United States
... To illustrate historical trends, total retail sales and the various segments are supplied for 2011-2016. A Market Overview section provides pertinent background on market size and marketing, new product, retailing, and consumer trends. Further analysis ... Read More
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Energy and Sports Drinks: U.S. Retail Market Trends and Opportunities
... containers for personal consumption. Excluded are bulk (family-size) products as well as other single , ready-to-drink (RTD) non-alcoholic beverage types (e.g., bottled and enhanced waters, juice drinks, dairy beverages, and carbonated soft drinks). This report ... Read More
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