Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Nutrition in Egypt
... healthy lifestyles and good nutrition plans. As seen in other categories, such as weight management, such platforms enable consumers to follow fitness enthusiasts, nutrition experts, and wellness communities that share tips, advice, workout routines, healthy ... Read More
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Consumer Health in Saudi Arabia
... and wellness goals, and business fulfilling this purpose. As per Saudi Arabia’s Vision 2030, the country aims to localise various industries, including the pharmaceutical sector. This is to enhance the Kingdom's self-sufficiency in producing essential ... Read More
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Sports Nutrition in Costa Rica
... fact that increasing numbers of people are now attempting to improve their physical and mental wellbeing by regularly participating in sports and fitness activities, a trend that has gained momentum in recent years due to ... Read More
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Sports Nutrition in Guatemala
... improvements made in the global supply chain, especially in proteins and other key inputs, and this is supporting value growth.. As most of these products are imported and rely on a few key inputs to ... Read More
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Sports Nutrition in Estonia
... protein supplements, energy bars, and hydration products, with a particular focus on improving performance, endurance, and post-workout recovery. Brands like MyFitness and Fitshop.ee are experiencing a surge in demand as these fitness-conscious consumers look fo... ... Read More
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Sports Nutrition in Saudi Arabia
... significant drop during the pandemic years when consumers were confined to their homes and gyms were closed. On the other hand, demand for protein/energy bars remains buoyant due to their portable nature and a wider ... Read More
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Sports Nutrition in Ireland
... people are attending a gym and/or participating in sports, many for the first time, whether due to increased health consciousness, or because they want to lose weight and improve their physical appearance. Consequently, sports nutrition ... Read More
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Sports Nutrition in Kazakhstan
... and fitness and sports clubs have reopened and consumers have resumed pre-pandemic exercise and workout routines. Also, as the population pays more attention to health and nutrition, there is rising demand for sports nutrition products. ... Read More
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Sports Nutrition in Peru
... supplements are used to hit specific protein targets, which are essential for the maintenance and growth of muscles. This is particularly relevant for Generations Z and Millennials, who have become increasingly informed through the Internet ... Read More
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Sports Food
... CAGR of 5.7% over the analysis period 2023-2030. Protein Sports Food, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$43.4 Billion by the end of the ... Read More
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Sports Drinks
... CAGR of 5.1% over the analysis period 2023-2030. Isotonic Drinks, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$16.6 Billion by the end of the analysis ... Read More
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Sports Nutrition in Portugal
... Gym memberships have surpassed the peak seen in 2019, bolstered by new openings and the greater range of low-cost gymnasiums attracting new users. Eating behaviour has also evolved with consumers taking a stronger interest in ... Read More
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Australia and New Zealand Nutritional Supplements Market (Powder, Tablets, Capsules, Liquid, Soft Gels, Others); By Product Type (Sports Nutrition, Dietary Supplements, Fat Burner, Functional Food, Others); By Age Group (Kids, Adults, Geriatric); By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, E-commerce, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, E-commerce, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Australia & New Zealand Nutritional Supplements Market Booming to Surpass USD 9.7 Billion by 2030 Australia & New Zealand Nutritional Supplements Market ... Read More
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Sports Nutrition in South Korea
... younger consumers, but now, with an ageing population, middle-aged and older consumers are increasingly spending on sports protein products for muscle health, which is contributing to growth. In addition, the self-improvement-driven 20s and 30s are ... Read More
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Sports Nutrition in Finland
... 2024, prices are lower and growth is resulting from increased demand for value-added products. Protein products are approaching maturity, while sports non-protein products is rising rapidly thanks to a rush and variety of new product ... Read More
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Sports Nutrition in Australia
... a week in 2022-2023. 60% participated three or more times per week, and 40% participated five or more times per week, with 25% participating seven times or more. In terms of motivation for being physically ... Read More
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Sports Nutrition in the Netherlands
... rising enthusiasm has led to increased education and awareness about these products, broadening their appeal to a wider audience. All product types are experiencing solid growth, thanks to expanded distribution channels and manufacturers' ongoing investment ... Read More
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Sports Nutrition in Dominican Republic
... is mainly targeted at serious athletes, there is also a growing number of consumers that purchase for instance sports protein products for other reasons, such as for muscle recovery after injury, Euromonitor International's Sports Nutrition ... Read More
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Sports Nutrition Market in Europe 2024-2028
... on the sports nutrition market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Sports Nutrition in Malaysia
... have been largely limited to professional athletes and bodybuilders, demand has since grown to reach amateur fitness enthusiasts. This is in part linked to social media with consumers becoming more image conscious, with younger consumers ... Read More
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Sports Nutrition in the Czech Republic
... money on products with improved functionality and added benefits. Furthermore, consumers are increasingly seeking protein powders enriched with vitamins D, C, B, collagen or probiotics. Whilst most whey protein is consumed by young people under ... Read More
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Sports Nutrition in Georgia
... immigrants from Russia, Ukraine and Belarus—despite a decrease in their numbers since late 2023—has contributed to the demand for sports nutrition in 2024. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More
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Sports Nutrition in Canada
... of living, consumers have continued to place an emphasis on health and wellbeing and looked to maintain emotional and mental health through physical activity. Gyms have continued to expand in 2024, with players in this ... Read More
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Sports Nutrition in Croatia
... tourists to the demand for sports nutrition does not match that of more essential consumer health categories, thus playing a minimal role in the overall in-country consumer demand. The strong gym culture in Croatia further ... Read More
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Sports Nutrition in Bolivia
... to decreased consumption frequency and purchasing activity. The country's economic conditions, particularly the shortage of dollars, have escalated financial intermediation costs for imported products, which are then reflected in the final prices consumers must pay. ... Read More
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