Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Citicoline Market Research Report Information by Product (Capsules, Tablets, Powder, Eye Drops, and Injection) by Application (Sports Nutrition, Personal Wellness, Treatment [Glaucoma, Stroke, Alzheimer disease, Channel (pression, and Others]), by Age Group (Pediatric, Adult, and Geriatric) by Distribution Channel (Online Channel, Offline Channel), by Region (North America, Europe, Asia-Pacific, and Rest of the World) Industry Forecast till 2032
... Geriatric) by Distribution Channel (Online Channel, Offline Channel), by Region (North America, Europe, Asia-Pacific, and Rest of the World) Industry Forecast till 2032 The Citicoline market was valued at USD 0.43 billion in 2023 and ... Read More
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Sports Drinks in France
... small category in the country, with few players and brands available. Indeed, Powerade (Coca-Cola Entreprises SA) holds the dominant share, which was further supported by Coca-Cola being a key sponsor of the Paris Olympic Games ... Read More
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Sports Drinks in Belgium
... of the importance of proper hydration, during physical activity and daily life. This heightened awareness is fuelling the demand for sport drinks, which are perceived as essential for maintaining hydration and also enhancing performance. Euromonitor ... Read More
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Sports Drinks in Greece
... Greece. As a result, Prime Hydration was rapidly introduced across the impulse channel as well as supermarkets. The launch attracted new consumers to the sports drinks category and provided a stimulus to volume growth. Euromonitor ... Read More
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Sports Drinks in Denmark
... Royal Unibrew made a notable entry into the regular sports drinks segment by launching a product under its popular Faxe Kondi brand. This expansion has contributed significantly to category growth, as consumers now have access ... Read More
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Sports Drinks in Austria
... stores contributed to volume growth. New flavour launches and media campaigns addressing everyday consumers, not just athletes, is raising awareness and driving interest in sports drinks. The category continues to build on the uplift caused ... Read More
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Sports Drinks in New Zealand
... to ease, they remain notably elevated compared to pre-COVID levels. Many other soft drink categories offer private label alternatives that allow consumers to access lower-priced options, thus influencing unit price growth in those segments. However, ... Read More
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Sports Drinks in Argentina
... of living escalated, consumers became more cost-conscious, shifting their focus towards discounts, and reducing spending. This change in consumer behaviour was particularly evident in non-essential categories, such as sports drinks, where demand declined in 2024. ... Read More
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Sports Drinks in Egypt
... shelves. Over the review period, sports drinks were one of the categories most negatively impacted by the economic challenges Egypt faced. Since the majority of options within sports drinks are imported, challenges facing brand owners ... Read More
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Sports Drinks in the United Kingdom
... within soft drinks. As activity in the UK has now returned to pre-pandemic levels, demand for sports drinks is being driven by both off-trade and on-trade channels. The athleisure trend and increased participation in sports ... Read More
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Sports Drinks in South Korea
... in the country, and sports drinks is no exception. Traditionally, sports drinks have been formulated to provide hydration, electrolytes, and sufficient sugars to energise the body during physical activity. However, growing concerns about excessive sugar ... Read More
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Sports Drinks in Colombia
... Powerade continue to be popular, competition has intensified with the rapid expansion of Pisa Farmacéutica de Colombia SA’s Electrolit brand. Despite being sold as an OTC medicine the brand is competing within sports drinks due ... Read More
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Sports Drinks in Vietnam
... marathons, organised by companies and sports organisations throughout the year; for instance, Dien Bien Phu Marathon 2024 – Returning to the Land of the Flower Fortress, VPBank VnExpress Marathon Ho Chi Minh City Midnight, and ... Read More
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Sports Drinks in China
... sports are gaining popularity in China, consumer awareness of and demand for sports drinks have further increased. This demand has expanded beyond outdoor sports to encompass a wider range of athletic and everyday scenarios. Over ... Read More
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Sports Nutrition in Indonesia
... of gym chains like FIT HUB, which has grown significantly since 2020, catering largely to a younger (aged 17-35) demographic. With the opening of new branches across the country, more Indonesians are prioritising fitness and ... Read More
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Sports Nutrition in Romania
... sports nutrition products. For instance, protein, a key ingredient in this sector, has experienced price hikes of up to 40%, prompting some consumers to reduce their purchases. Nonetheless, there is a growing awareness among consumers ... Read More
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Consumer Health in Romania
... in current value terms, this is predominantly due to price increases rather than higher sales volumes. High inflation, particularly in the first half of the year, has significantly impacted consumer behaviour. Romanians have become increasingly ... Read More
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Sports Nutrition in North Macedonia
... sales are emerging from a comparatively low base, interest in the category is increasing rapidly as more Macedonians take up sports and fitness activities in an effort to improve their physical and mental wellbeing. At ... Read More
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Sports Nutrition in Poland
... While sports nutrition is mainly targeted at serious athletes, there is also a growing number of consumers that purchase for instance sports protein products for other reasons, such as for muscle recovery after injury and ... Read More
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Sports Nutrition in Tunisia
... that do not comply with the regulations. As a result, several products are no longer available in Tunisia despite their good performances in previous years such as Dymatize, Cellucor and Scitec Nutrition; the absence of ... Read More
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Sports Nutrition in Turkey
... these products being used just by serious weight trainers for bodybuilding, particularly among high-income consumers. Protein/energy bars benefit from the rising numbers of urban professionals who lead hectic lifestyles and have a strong interest in ... Read More
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Sports Nutrition in Taiwan
... is a growing recognition of the benefits of sports nutrition products, not only for athletes but also for casual fitness enthusiasts seeking improved performance and recovery. Euromonitor International's Sports Nutrition in Taiwan report offers a ... Read More
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Sports Nutrition in Ukraine
... drop in disposable income and a drop in energy levels all served to lead more consumers to lead increasingly sedentary lifestyles. Due to these factors, fewer people are attending gyms and taking part in sport ... Read More
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Sports Nutrition in Sweden
... available online, in retails stores and gyms. While the main consumers of sports nutrition products are younger there is also a segment of older consumers who are becoming aware of the importance of adequate protein ... Read More
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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