Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Global Fusion Beverages Market Size study, by Product Type (Fused coffee and tea, Carbonated Drinks, Fusion alcoholic Beverage, Fruit Juice, Energy and Sports Drinks, Others) by Distribution Channel (Off Trade, On Trade) and Regional Forecasts 2022-2028
... 2022-2028 Global Fusion Beverages Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Fusion Beverages ... Read More
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Saudi Arabia Non-Alcoholic Drinks Market, By Product Type (Bottled Water, Fruit Juices & Flavored Drinks, Carbonated Soft drinks, Functional/Energy & Sports Drinks, Others), By Packaging (Bottles, Cans, Cartons, Others), By Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Online, Departmental Store and Others (Institutional Sales, KIOSK)), By Region, Competition, Forecast & Opportunities, 2027
... Online, Departmental Store and Others (Institutional Sales, KIOSK)), By Region, Competition, Forecast & Opportunities, 2027 Saudi Arabia non-alcoholic drinks market is anticipated to register significant growth during the forecast period. The market growth can be ... Read More
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Global Isomalt Market Size study, by Nature (Organic, Conventional) by Form (Powder isomalt, Liquid isomalt) by end use industries (Confectionery, Sugar Confectionery, Bakery Products, Breakfast Cereals & Bars, Dairy Products, Frozen Desserts, Beverages, Sports Drink, Meat & Fish Products, Infant Formula, Pharmaceuticals, Oral Care, Others) and Regional Forecasts 2022-2028
... Meat & Fish Products, Infant Formula, Pharmaceuticals, Oral Care, Others) and Regional Forecasts 2022-2028 Global Isomalt Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate ... Read More
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Sports Drinks in Australia
... communities. With over 500 such stores across Australia, they play an important role in Australian retail, selling brands not available anywhere else in the country. Some of these brands have become popular enough that they ... Read More
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Sports Drinks in Australia
... growth. Opportunities for exercise were limited during the lockdowns of 2020 and 2021, with both gyms and public events based on physical exercise – such as marathons and fun runs – frequently closed or cancelled. ... Read More
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Functional Beverage Market in Europe 2022-2026
... the forecast period. Our report on the functional beverage market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The ... Read More
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Sports Nutrition in Nigeria
... of the benefits of regular physical exercise and participation in sport. This is resulting in growing interest in the area of sports nutrition. Younger customers, in particular, are becoming more interested in being fit, with ... Read More
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Sports Nutrition Market in South America 2022-2026
... 8.50% during the forecast period. Our report on the sports nutrition market in South America provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around ... Read More
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Brazil Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type, By Application, By Formulation, By Consumer Group (Age Group & Activity), By Distribution Channel, By End Use, And Segment Forecasts, 2022 - 2030
... to expand at a CAGR of 5.8% from 2022 to 2030. The expanding consumer base for sports nutrition products from athletes and bodybuilders to active lifestyle users is a major parameter driving the market in ... Read More
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Sports Drinks in Uzbekistan
... the forecast period. Euromonitor International's Sports Drinks in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing ... Read More
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Sports Drinks in Tunisia
... have spent time living in other countries, such as expatriates, immigrants, and hard-core sports enthusiasts showing interest. The current economic condition and the strict health restrictions did not encourage manufacturers to invest, produce or import ... Read More
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Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type, By Application, By Formulation, By Consumer Group (Age Group & Activity), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030
... expand at a CAGR of 8.5% from 2022 to 2030. Consumer awareness regarding health and wellbeing is contributing to market growth. People are actively involved in various health and fitness activities. For instance, according to ... Read More
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Sports Drinks in Argentina
... yet to return to pre-pandemic sales levels. Recovery in sales has been driven by the gradual relaxation of many of the measures taken to control the pandemic. The return to the workplace by many Argentinians ... Read More
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Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... during the forecast period, 2021 - 2026. The outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the sales of sports nutrition products through such events on ... Read More
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Asia-Pacific Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... in Asia-Pacific are concentrating on increasing the demand for their sports drink segments, with the help of various endorsements through popular athletes and celebrities and promotional campaigns in fests and events, among others. Companies, like ... Read More
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Middle East and Africa Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... period (2020 - 2025). · Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle ... Read More
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India Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... among athletes and new age sports people is expected to be a key factor driving market growth. Despite its goodness, the American Academy of Pediatrics suggests restricting its consumption by adolescents as this age group ... Read More
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United States Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... United States, gyms, sports clubs, and fitness studios were the first businesses to undergo forced shutdowns during the COVID-19 pandemic, resulting in minimal demand for sports drinks in the country, thus, limiting the sales of ... Read More
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China Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... to high-profile sports events are the main drivers of the Chinese sports drink market. The strategy resonates with young consumers who are the main target group for the sports drink industry. The number of consumers ... Read More
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Europe Sports Nutrition Market - Growth, Industry Trends, COVID-19 Impact Analysis, and Country-wise Forecasts (2022 - 2027)
... (2021 - 2026). Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players like Glanbia Plc. have registered a drop in ... Read More
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South America Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle and an increase in disposable ... Read More
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Africa Sports Drinks Market – Growth, Trends and Forecast (2022 - 2027)
... urbanization and increasing awareness amongst the consumers of the importance of health, sports drink market in high growth potential regions, like Africa is surging and is expected to offer immense growth opportunities. In Africa region, ... Read More
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United States Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Highlights Major consumers of this market are athletes and body builders; however, the consumption of these products has increased among recreational and lifestyle users due to increased health awareness and rising disposable income of consumers. ... Read More
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Germany Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... more active lifestyles, sports nutrition has become increasingly relevant to the mass market. Through its strategic positioning, Atlantic Multi-power Germany managed to remain among the leaders. Germany represents third largest sports nutrition market in value ... Read More
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Sports Drinks in the Netherlands
... consumers became slightly more active again and there were more opportunities to engage in organised sports. This helped the category to achieve cautious growth. However, the growth was not nearly enough to compensate for the ... Read More
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