Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Drinks in Australia
... growth. Opportunities for exercise were limited during the lockdowns of 2020 and 2021, with both gyms and public events based on physical exercise – such as marathons and fun runs – frequently closed or cancelled. ... Read More
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Sports Nutrition in Nigeria
... of the benefits of regular physical exercise and participation in sport. This is resulting in growing interest in the area of sports nutrition. Younger customers, in particular, are becoming more interested in being fit, with ... Read More
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Brazil Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type, By Application, By Formulation, By Consumer Group (Age Group & Activity), By Distribution Channel, By End Use, And Segment Forecasts, 2022 - 2030
... to expand at a CAGR of 5.8% from 2022 to 2030. The expanding consumer base for sports nutrition products from athletes and bodybuilders to active lifestyle users is a major parameter driving the market in ... Read More
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Sports Drinks in Uzbekistan
... the forecast period. Euromonitor International's Sports Drinks in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing ... Read More
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Sports Drinks in Tunisia
... have spent time living in other countries, such as expatriates, immigrants, and hard-core sports enthusiasts showing interest. The current economic condition and the strict health restrictions did not encourage manufacturers to invest, produce or import ... Read More
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Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type, By Application, By Formulation, By Consumer Group (Age Group & Activity), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030
... expand at a CAGR of 8.5% from 2022 to 2030. Consumer awareness regarding health and wellbeing is contributing to market growth. People are actively involved in various health and fitness activities. For instance, according to ... Read More
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Sports Drinks in Argentina
... yet to return to pre-pandemic sales levels. Recovery in sales has been driven by the gradual relaxation of many of the measures taken to control the pandemic. The return to the workplace by many Argentinians ... Read More
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Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... during the forecast period, 2021 - 2026. The outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the sales of sports nutrition products through such events on ... Read More
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Asia-Pacific Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... in Asia-Pacific are concentrating on increasing the demand for their sports drink segments, with the help of various endorsements through popular athletes and celebrities and promotional campaigns in fests and events, among others. Companies, like ... Read More
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Middle East and Africa Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... period (2020 - 2025). · Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle ... Read More
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India Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... among athletes and new age sports people is expected to be a key factor driving market growth. Despite its goodness, the American Academy of Pediatrics suggests restricting its consumption by adolescents as this age group ... Read More
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United States Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... United States, gyms, sports clubs, and fitness studios were the first businesses to undergo forced shutdowns during the COVID-19 pandemic, resulting in minimal demand for sports drinks in the country, thus, limiting the sales of ... Read More
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China Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... to high-profile sports events are the main drivers of the Chinese sports drink market. The strategy resonates with young consumers who are the main target group for the sports drink industry. The number of consumers ... Read More
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Europe Sports Nutrition Market - Growth, Industry Trends, COVID-19 Impact Analysis, and Country-wise Forecasts (2022 - 2027)
... (2021 - 2026). Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players like Glanbia Plc. have registered a drop in ... Read More
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South America Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle and an increase in disposable ... Read More
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Africa Sports Drinks Market – Growth, Trends and Forecast (2022 - 2027)
... urbanization and increasing awareness amongst the consumers of the importance of health, sports drink market in high growth potential regions, like Africa is surging and is expected to offer immense growth opportunities. In Africa region, ... Read More
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United States Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Highlights Major consumers of this market are athletes and body builders; however, the consumption of these products has increased among recreational and lifestyle users due to increased health awareness and rising disposable income of consumers. ... Read More
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Germany Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... more active lifestyles, sports nutrition has become increasingly relevant to the mass market. Through its strategic positioning, Atlantic Multi-power Germany managed to remain among the leaders. Germany represents third largest sports nutrition market in value ... Read More
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Sports Drinks in the Netherlands
... consumers became slightly more active again and there were more opportunities to engage in organised sports. This helped the category to achieve cautious growth. However, the growth was not nearly enough to compensate for the ... Read More
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Sports Nutrition Market by Type, (Protein Powder, ISO Drink Powder, Sports Supplements, RTD Protein Drinks, Sports Drinks, Energy Bars, and Others), End User (Athletes, Bodybuilders, and Lifestyle Users), and Sales Channel (Hypermarket/Supermarket, Drugs and Specialty Stores, Fitness Centers, and Online Channels): Global Opportunity Analysis and Industry Forecast, 2021–2030
... Stores, Fitness Centers, and Online Channels): Global Opportunity Analysis and Industry Forecast, 2021–2030 Sports nutrition products are specialized nutrition products that are designed to boost performance and increase recovery speeds during and after sports activities ... Read More
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Sports Drinks in Mexico
... of COVID-19. With limited opportunities to take part in sport and fitness activities the main consumption occasion for sports drinks was hard hit, thereby resulting in declining sales. With the rolling out of the country’s ... Read More
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Global Plant-Based Protein Supplements Market Size study, By Raw Material (Soy, Spirulina, Pumpkin Seed, Hemp, Rice, Pea, Others), By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others), By Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Chemist/Drugstores, Specialty Stores Others), By Application (Sports Nutrition, Functional Food) and Regional Forecasts 2021-2027
... Others), By Application (Sports Nutrition, Functional Food) and Regional Forecasts 2021-2027 Global Plant-Based Protein Supplements Market is valued at approximately USD 5.35 billion in 2020 and is anticipated to grow with a healthy growth rate ... Read More
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Gummy Market (Source: Plant-based and Animal-based; End User: Children, Zillenials, Millenials, and Adults; Flavor: Citrus, Berries, Tropical Fruit, and Other Flavors; Functionality: VDS, Healthy Weight, Sports Nutrition, Brain Health, Immunity, and Better Sleep; and Sales Channel: Hypermarkets/Supermarkets, Departmental Stores, Convenience Stores, Drug & Specialty Stores, Online Retail, and Other Retail Formats) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031
... Channel: Hypermarkets/Supermarkets, Departmental Stores, Convenience Stores, Drug & Specialty Stores, Online Retail, and Other Retail Formats) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031 Gummy Market – Scope of Report Transparency Market ... Read More
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Sports Drinks in Canada
... large impact on the product area. The cancellations of sports events, closures of gyms and reduced visits to the shops strongly decreased impulse purchases and consumption and gave manufacturers fewer opportunities to promote their products. ... Read More
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Sports Drinks in the Philippines
... closure of all gymnasiums, sports clubs, and fitness centres between mid-March and July 2020. Even after gymnasiums were allowed to reopen, social distancing restrictions were still in force, meaning that group workouts were forbidden. Moreover, ... Read More
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