Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Global Performance Nutrition Market: Analysis By Product (Protein Powder, RTD Protein Drinks, Sports Drinks, Bars, and Others), By Consumer group (Adults, Children, and Geriatric), By Application (Post-workout, Pre-workout, and Others), By End User (Bodybuilders, Athletes, and Lifestyle Users), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centres, and Online Channels), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028
... and Lifestyle Users), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centres, and Online Channels), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028 Consumer interest in performance nutrition products is ... Read More
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Functional Food and Beverages Market by Type (Bakery Products, Confectionery Products, Snacks, Energy Drinks, Sports Drinks), Application (Health & Wellness, Immunity, Clinical Nutrition, Cardio Health), Distribution Channel - Global Forecast to 2030
... Beverages Market by Type (Bakery Products, Confectionery Products, Snacks, Energy Drinks, Sports Drinks), Application (Health & Wellness, Immunity, Clinical Nutrition, Cardio Health), Distribution Channel—Global Forecast to 2030 The research report titled, ‘Functional Food and Beverages ... Read More
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Whey Protein Concentrate Market By Composition (WPC - 35, WPC - 80), By Form (Powder, Cream), By Nature (Organic, Conventional), By End Use (Infant Formula & Baby Foods, Dietary Supplements, Food Processing, Sports Nutrition, Beverages) & Region – Global Market Insights 2023 to 2033
... & Region – Global Market Insights 2023 to 2033 Whey Protein Concentrate market - Scope of Report A recent study by Fact.MR on the Whey Protein Concentrate market offers a 10-year forecast for 2023 to ... Read More
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Sports Nutrition Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019–2029, Segmented By Type (Protein Powder, ISO Drink Powder, Sports Supplements, RTD Protein Drinks, Sports Drinks, Energy Bars); By Sales Channel (Hypermarket/Supermarket, Drugs and Specialty Stores, Fitness Centers, Online Channels); By End User (Athletes, Bodybuilders, Lifestyle Users); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... Drugs and Specialty Stores, Fitness Centers, Online Channels); By End User (Athletes, Bodybuilders, Lifestyle Users); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) Global Sports Nutrition Market Size Set to ... Read More
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Global Sports Beverages Market Size study & Forecast, by Flavor (Lemon, Orange, Mixed Fruits), by Packaging Type (Bottles & Tetra Packs, Cans, and Aseptic Cartons), by Nature (Organic and Conventional), by Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Specialty Stores, and Online Sales Channel) and Regional Analysis, 2022-2029
... Stores, Specialty Stores, and Online Sales Channel) and Regional Analysis, 2022-2029 Global Sports Beverages Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of ... Read More
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North America Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... nutritional product market is shifting away from traditionally targeted consumers, especially male athletes, and toward women and everyday active consumers. Consumers are becoming more interested in broader health outcomes, and nutrients other than proteins for ... Read More
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South America Functional Beverage Market - Growth, Trends, and Forecasts (2023 - 2028)
... Health and wellness trends are a big reason why people want drinks that do more than just taste good.As health and disease prevention claims are being made about beverages, consumers are becoming more and more ... Read More
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Germany Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... plant-based continue to grow, but brands formulating to achieve a complete protein will have an edge. In addition, functional benefits not typically associated with sports nutrition products can be included to meet consumers' pressing needs, ... Read More
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India Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in India. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Colombia Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Colombia. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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China Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in China. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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South Africa Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... of Sports Drinks market in South Africa. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, ... Read More
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Spain Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Spain. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Peru Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Peru. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Saudi Arabia Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... of Sports Drinks market in Saudi Arabia. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, ... Read More
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Germany Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Germany. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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France Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in France. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Chile Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Chile. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Canada Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Canada. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Brazil Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Brazil. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Australia Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Australia. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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South Korea Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... of Sports Drinks market in South Korea. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, ... Read More
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Italy Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Italy. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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Egypt Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... Drinks market in Egypt. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as ... Read More
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United States of America (USA) Sports Drinks (Soft Drinks) Market Size, Growth and Forecast Analytics to 2026
... is a broad level market review of Sports Drinks market in United States of America. Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. ... Read More
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