Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Colombia Energy & Sports Drinks Market Overview, 2028
... levels. These beverages are designed to provide hydration, replenish electrolytes, and enhance performance during intense physical activities. With Colombia's strong sports culture and growing focus on health and fitness, energy and sports drinks have become ... Read More
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Argentina Energy & Sports Drinks Market Overview, 2028
... population. These beverages are designed to provide hydration, replenish electrolytes, and boost energy levels, making them popular choices for individuals engaged in physical activities or seeking an energy boost. The energy and sports drink market ... Read More
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United States (USA) Energy & Sports Drinks Market Overview, 2028
... athletes, fitness enthusiasts, and individuals seeking a convenient source of energy. With a wide range of flavors and formulations available, energy and sports drinks have become a lucrative and competitive industry in the US market. ... Read More
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Italy Energy & Sports Drinks Market Overview, 2028
... wide range of energy and sports drinks catering to different consumer preferences. Energy drinks are formulated to provide an instant energy boost. Sports drinks are designed to replenish electrolytes and enhance hydration during physical activities. ... Read More
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Brazil Energy & Sports Drinks Market Overview, 2028
... boost of energy and hydration. Brand ambassadors play a crucial role in promoting energy and sports drinks in Brazil. These individuals, often well-known athletes or celebrities, are selected by brands to endorse their products and ... Read More
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South Korea Energy & Sports Drinks Market Overview, 2028
... to a wide range of consumers, including athletes, fitness enthusiasts, and individuals seeking an energy boost for various purposes. With an increasing focus on personal well-being and a desire for an active lifestyle, South Koreans ... Read More
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Germany Energy & Sports Drinks Market Overview, 2028
... adventure, and an active lifestyle to appeal to their target audience. The energy and sports drink market in Germany is subject to regulations regarding labeling, ingredients, and advertising. The German Food and Beverage Association (Lebensmittelverband ... Read More
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Australia Energy & Sports Drinks Market Overview, 2028
... enhance their performance and endurance, the demand for energy and sports drinks has soared. These beverages offer a convenient and refreshing way to replenish vital nutrients and electrolytes lost during physical activities. Energy drinks are ... Read More
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Functional Beverages Market in China 2023
... synthetic compounds. Functional beverages are designed to improve overall health and wellness, boost energy, enhance cognitive function, promote weight loss, or provide other targeted health benefits. The functional beverages market in China is projected to ... Read More
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Sports Nutrition Market Share, Size, Trends, Industry Analysis Report, By Product (Protein Powder, Iso Drink Powder, Capsule/Tablets, Supplement Powder, RTD Protein Drinks, Sports supplements, Carbohydrate Drinks, Protein Bars, Carbohydrate/Energy Bars, Other Supplements); By Application; By Distribution channel; By Consumer Group; By End users; By Region, And Segment Forecasts, 2023-2032
... Distribution channel; By Consumer Group; By End users; By Region, And Segment Forecasts, 2023-2032 The global Sports Nutrition market size is expected to reach USD 103.54 billion by 2032, according to a new study by ... Read More
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Sports & Energy Drinks Market Size & Market Share Data, Latest Trend Analysis and Future Growth Intelligence Report - Forecast by Distribution Channel, by Top Brands, Analysis and Outlook from 2023 to 2030
... Energy Drinks Market Size Data, Trends, Growth Opportunities, and Restraining Factors This latest publication on the Sports & Energy Drinks market presents revised market size from 2023 to 2030, current trends shaping the Sports & ... Read More
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Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and ... Read More
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Electrolyte Mixes Market By Type (Sports drinks, Electrolyte tablets, Electrolyte powders), By End User (Residential, Commercial), By Distribution Channels (Hypermarkets and Supermarkets, Specialty Stores, E-Commerce, B2B): Global Opportunity Analysis and Industry Forecast, 2022-2031
... Mixes Market valued for $17,703.60 million in 2022 and is estimated to reach $30,122.80 million by 2032, exhibiting a CAGR of 5.2% from 2022 to 2031. An electrolyte mix is a powdered or liquid beverage ... Read More
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North America (NAFTA) Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The North American Free Trade Agreement (NAFTA) is ... Read More
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Top 5 Emerging Countries Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $23,002.2 million to ... Read More
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Top Trends in Non-Alcoholic Beverages - Affordability, Digitalization, Health and Wellness, ESG and Demographics
... The impact of the pandemic and new economic realities since have reshaped consumers' social and economic behaviors. New combinations of 'who, what, when, where, and why' are forming around non-alcoholic beverages. Occasions are still emerging, ... Read More
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Sports Nutrition Global Market Opportunities And Strategies To 2032
... need to assess the global sports nutrition market as it emerges from the COVID-19 shut down. Reasons to Purchase Gain a truly global perspective with the most comprehensive report available on this market covering 12 ... Read More
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Global Performance Nutrition Market: Analysis By Product (Protein Powder, RTD Protein Drinks, Sports Drinks, Bars, and Others), By Consumer group (Adults, Children, and Geriatric), By Application (Post-workout, Pre-workout, and Others), By End User (Bodybuilders, Athletes, and Lifestyle Users), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centres, and Online Channels), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028
... and Lifestyle Users), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centres, and Online Channels), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028 Consumer interest in performance nutrition products is ... Read More
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Functional Food and Beverages Market by Type (Bakery Products, Confectionery Products, Snacks, Energy Drinks, Sports Drinks), Application (Health & Wellness, Immunity, Clinical Nutrition, Cardio Health), Distribution Channel - Global Forecast to 2030
... Beverages Market by Type (Bakery Products, Confectionery Products, Snacks, Energy Drinks, Sports Drinks), Application (Health & Wellness, Immunity, Clinical Nutrition, Cardio Health), Distribution Channel—Global Forecast to 2030 The research report titled, ‘Functional Food and Beverages ... Read More
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Whey Protein Concentrate Market By Composition (WPC - 35, WPC - 80), By Form (Powder, Cream), By Nature (Organic, Conventional), By End Use (Infant Formula & Baby Foods, Dietary Supplements, Food Processing, Sports Nutrition, Beverages) & Region – Global Market Insights 2023 to 2033
... & Region – Global Market Insights 2023 to 2033 Whey Protein Concentrate market - Scope of Report A recent study by Fact.MR on the Whey Protein Concentrate market offers a 10-year forecast for 2023 to ... Read More
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Sports Nutrition Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019–2029, Segmented By Type (Protein Powder, ISO Drink Powder, Sports Supplements, RTD Protein Drinks, Sports Drinks, Energy Bars); By Sales Channel (Hypermarket/Supermarket, Drugs and Specialty Stores, Fitness Centers, Online Channels); By End User (Athletes, Bodybuilders, Lifestyle Users); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... Drugs and Specialty Stores, Fitness Centers, Online Channels); By End User (Athletes, Bodybuilders, Lifestyle Users); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) Global Sports Nutrition Market Size Set to ... Read More
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Global Sports Beverages Market Size study & Forecast, by Flavor (Lemon, Orange, Mixed Fruits), by Packaging Type (Bottles & Tetra Packs, Cans, and Aseptic Cartons), by Nature (Organic and Conventional), by Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Specialty Stores, and Online Sales Channel) and Regional Analysis, 2022-2029
... Stores, Specialty Stores, and Online Sales Channel) and Regional Analysis, 2022-2029 Global Sports Beverages Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of ... Read More
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North America Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... nutritional product market is shifting away from traditionally targeted consumers, especially male athletes, and toward women and everyday active consumers. Consumers are becoming more interested in broader health outcomes, and nutrients other than proteins for ... Read More
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South America Functional Beverage Market - Growth, Trends, and Forecasts (2023 - 2028)
... Health and wellness trends are a big reason why people want drinks that do more than just taste good.As health and disease prevention claims are being made about beverages, consumers are becoming more and more ... Read More
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Germany Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... plant-based continue to grow, but brands formulating to achieve a complete protein will have an edge. In addition, functional benefits not typically associated with sports nutrition products can be included to meet consumers' pressing needs, ... Read More
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