Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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B2B Sports Nutrition Market by Application (Cognitive Repairment, Endurance, Energy), Distribution Channel (Fitness Studio, Gyms, Sports Academies) - Global Forecast 2023-2030
... from USD 1.97 billion in 2022, at a CAGR of 10.99% during the forecast period. Market Segmentation & Coverage: This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to ... Read More
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Sports Nutrition Market in Brazil 2024-2028
... the sports nutrition market in Brazil provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Energy Drinks Market Research Report Forecast Till 2030
... like caffeine, taurine, guarana, ginseng, and B nutrients remain exceptionally famous in the market. In any case, despite the wide allure of expanded energy, energy drinks have generally been focused on a somewhat restricted gathering ... Read More
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Energy & Sports Drinks: US Market Trends & Opportunities, 2nd Edition
... Energy drinks purport to provide functional benefits including increased energy and boosts in cognitive function/brain activity. They contain stimulant ingredients, typically caffeine, and claim to provide mental and physical energy. Some of these beverages are ... Read More
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Africa Sports Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
... million by 2028, at a CAGR of 5.17% during the forecast period (2023-2028). Over the decade, the consumption of sports drinks has been witnessed significantly among athletes and fitness enthusiasts in order to boost rehydration ... Read More
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Functional Beverages: Market Trends and Opportunities, 2nd Edition
... activity better sleep and relaxation boosts in immunity increased gut health meal replacement and weight management sports performance improvement Functional beverages are appealing to those who want to make small changes for big results. Consumers ... Read More
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Blurring Wellness Concepts
... blurred lines between formally distinct industries, determines the overlap between categories and the fastest-evolving spaces within consumer goods, and offers suggestions on how to thrive in a marketplace where traditional distinctions are no longer operable. ... Read More
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Japan Sports Nutrition Market Overview, 2028
... many foresee a major increase in sales of sports nutrition products as the public gets more engaged and inspired by the Games. Hearing Olympians discuss their nutrition and training ideas may lead to many people ... Read More
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Sports Drinks: United States
... mixes, liquid sports drink mixes, and shelf-stable sports drinks aseptic. To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, 2021, and 2022. This report focuses on the ... Read More
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France Sports Nutrition Market Overview, 2028
... that values health and well-being, has seen a tremendous increase in demand for sports nutrition products. From elite athletes aiming for peak performance to fitness enthusiasts looking to improve their exercises, the French have embraced ... Read More
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The US Functional Drinks Market: Analysis By Type (Energy Drinks, Sports Drinks, and Nutraceutical Drinks), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, E-Commerce, and Others) Size and Trends with Impact of COVID-19 and Forecast up to 2028
... up to 2028 Functional drinks are a type of drink enriched with health-boosting elements such as vitamins, minerals, herbs, or probiotics, designed with the purpose of delivering specific health benefits. These drinks offer more than ... Read More
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Global Sports Drink Market - 2023-2030
... is growing at a CAGR of 4.8% during the forecast period 2023-2030. Sports drinks are performance-enhancing beverages specifically formulated to help athletes and individuals involved in physical activities rehydrate, replenish electrolytes, and provide energy during ... Read More
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Shifting Habits: Drinking Occasions and Channel Mix
... intoxication and community engagement. This report explores the impact of substantial recent changes in the cost of living, long-term changes in social geography, and the five pillars of the new beverage routine, impacting where, when, ... Read More
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Sports Nutrition and High Energy Supplements: The Global Market
... the sports nutrition and high-energy supplements global market and analyzes market trends. Using 2022 as the base year, the report estimates market data for 2023-2028. The sports nutrition and high-energy supplements market is segmented by ... Read More
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Canada Energy & Sports Drinks Market Overview, 2028
... these beverages. Energy and sports drinks are specialized beverages designed to provide hydration, replenish electrolytes, and boost energy levels. They are commonly consumed by athletes, fitness enthusiasts, and individuals seeking an extra energy boost during ... Read More
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China Energy & Sports Drinks Market Overview, 2028
... known for its rich history in traditional medicine and physical activities such as martial arts, China's embrace of modern energy and sports beverages represents a shift towards a more globalized sports and wellness culture. Energy ... Read More
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Saudi Arabia Energy & Sports Drinks Market Overview, 2028
... in the market, offering products that ply to the preferences and tastes of Saudi consumers. International brands also have a leveraging their global reputation and product innovations. Energy and sports drink brands in Saudi Arabia ... Read More
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Russia Energy & Sports Drinks Market Overview, 2028
... Russian consumers are increasingly adopting healthier lifestyles and engaging in physical activities. This trend has led to a greater demand for energy and sports drinks as people seek products that support their active lifestyles. The ... Read More
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India Energy & Sports Drinks Market Overview, 2028
... vitamins, minerals, antioxidants, and natural ingredients to cater to the evolving consumer preferences. Consumers in India are showing a preference for natural and organic products across various food and beverage categories. In response, some energy ... Read More
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France Energy & Sports Drinks Market Overview, 2028
... there is a rising demand for natural and organic ingredients, reduced sugar content, and functional benefits such as hydration, recovery, and focus-enhancing properties. the Energy and Sports Drink market in France is dynamic and competitive, ... Read More
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Japan Energy & Sports Drinks Market Overview, 2028
... consumed to combat fatigue, increase alertness, and improve concentration. On the other hand, sports drinks are designed to rehydrate and replenish electrolytes lost during physical activities such as exercise or sports. Gatorade is a popular ... Read More
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United Arab Emirates (UAE) Energy & Sports Drinks Market Overview, 2028
... sports drinks. Market players are introducing products with reduced sugar content, natural ingredients, and added health benefits to cater to the evolving consumer preferences. Consumers are becoming more conscious of their sugar intake and are ... Read More
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South Africa Energy & Sports Drinks Market Overview, 2028
... on health and wellness, with consumers increasingly seeking products that offer functional benefits. Alongside traditional energy and sports drinks, there has been an expansion of functional beverages in the South African market. Consumers in South ... Read More
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Spain Energy & Sports Drinks Market Overview, 2028
... sports activities have contributed to market expansion. These beverages are consumed by individuals who seek an energy boost, enhanced athletic performance, or increased hydration during physical activities. The sale and marketing of energy and sports ... Read More
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United Kingdom (UK) Energy & Sports Drinks Market Overview, 2028
... lifestyles, and the desire for convenient and functional beverages. Energy drinks are formulated to provide an energy boost and enhance alertness and performance. They typically contain high levels of caffeine, sugar, and other stimulants. Energy ... Read More
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