Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
-
China Energy & Sports Drinks Market Overview, 2028
... known for its rich history in traditional medicine and physical activities such as martial arts, China's embrace of modern energy and sports beverages represents a shift towards a more globalized sports and wellness culture. Energy ... Read More
-
Saudi Arabia Energy & Sports Drinks Market Overview, 2028
... in the market, offering products that ply to the preferences and tastes of Saudi consumers. International brands also have a leveraging their global reputation and product innovations. Energy and sports drink brands in Saudi Arabia ... Read More
-
Russia Energy & Sports Drinks Market Overview, 2028
... Russian consumers are increasingly adopting healthier lifestyles and engaging in physical activities. This trend has led to a greater demand for energy and sports drinks as people seek products that support their active lifestyles. The ... Read More
-
India Energy & Sports Drinks Market Overview, 2028
... vitamins, minerals, antioxidants, and natural ingredients to cater to the evolving consumer preferences. Consumers in India are showing a preference for natural and organic products across various food and beverage categories. In response, some energy ... Read More
-
France Energy & Sports Drinks Market Overview, 2028
... there is a rising demand for natural and organic ingredients, reduced sugar content, and functional benefits such as hydration, recovery, and focus-enhancing properties. the Energy and Sports Drink market in France is dynamic and competitive, ... Read More
-
Japan Energy & Sports Drinks Market Overview, 2028
... consumed to combat fatigue, increase alertness, and improve concentration. On the other hand, sports drinks are designed to rehydrate and replenish electrolytes lost during physical activities such as exercise or sports. Gatorade is a popular ... Read More
-
United Arab Emirates (UAE) Energy & Sports Drinks Market Overview, 2028
... sports drinks. Market players are introducing products with reduced sugar content, natural ingredients, and added health benefits to cater to the evolving consumer preferences. Consumers are becoming more conscious of their sugar intake and are ... Read More
-
South Africa Energy & Sports Drinks Market Overview, 2028
... on health and wellness, with consumers increasingly seeking products that offer functional benefits. Alongside traditional energy and sports drinks, there has been an expansion of functional beverages in the South African market. Consumers in South ... Read More
-
Spain Energy & Sports Drinks Market Overview, 2028
... sports activities have contributed to market expansion. These beverages are consumed by individuals who seek an energy boost, enhanced athletic performance, or increased hydration during physical activities. The sale and marketing of energy and sports ... Read More
-
United Kingdom (UK) Energy & Sports Drinks Market Overview, 2028
... lifestyles, and the desire for convenient and functional beverages. Energy drinks are formulated to provide an energy boost and enhance alertness and performance. They typically contain high levels of caffeine, sugar, and other stimulants. Energy ... Read More
-
Colombia Energy & Sports Drinks Market Overview, 2028
... levels. These beverages are designed to provide hydration, replenish electrolytes, and enhance performance during intense physical activities. With Colombia's strong sports culture and growing focus on health and fitness, energy and sports drinks have become ... Read More
-
Argentina Energy & Sports Drinks Market Overview, 2028
... population. These beverages are designed to provide hydration, replenish electrolytes, and boost energy levels, making them popular choices for individuals engaged in physical activities or seeking an energy boost. The energy and sports drink market ... Read More
-
United States (USA) Energy & Sports Drinks Market Overview, 2028
... athletes, fitness enthusiasts, and individuals seeking a convenient source of energy. With a wide range of flavors and formulations available, energy and sports drinks have become a lucrative and competitive industry in the US market. ... Read More
-
Italy Energy & Sports Drinks Market Overview, 2028
... wide range of energy and sports drinks catering to different consumer preferences. Energy drinks are formulated to provide an instant energy boost. Sports drinks are designed to replenish electrolytes and enhance hydration during physical activities. ... Read More
-
Brazil Energy & Sports Drinks Market Overview, 2028
... boost of energy and hydration. Brand ambassadors play a crucial role in promoting energy and sports drinks in Brazil. These individuals, often well-known athletes or celebrities, are selected by brands to endorse their products and ... Read More
-
South Korea Energy & Sports Drinks Market Overview, 2028
... to a wide range of consumers, including athletes, fitness enthusiasts, and individuals seeking an energy boost for various purposes. With an increasing focus on personal well-being and a desire for an active lifestyle, South Koreans ... Read More
-
Germany Energy & Sports Drinks Market Overview, 2028
... adventure, and an active lifestyle to appeal to their target audience. The energy and sports drink market in Germany is subject to regulations regarding labeling, ingredients, and advertising. The German Food and Beverage Association (Lebensmittelverband ... Read More
-
Australia Energy & Sports Drinks Market Overview, 2028
... enhance their performance and endurance, the demand for energy and sports drinks has soared. These beverages offer a convenient and refreshing way to replenish vital nutrients and electrolytes lost during physical activities. Energy drinks are ... Read More
-
Functional Beverages Market in China 2023
... synthetic compounds. Functional beverages are designed to improve overall health and wellness, boost energy, enhance cognitive function, promote weight loss, or provide other targeted health benefits. The functional beverages market in China is projected to ... Read More
-
Sports Nutrition Market Share, Size, Trends, Industry Analysis Report, By Product (Protein Powder, Iso Drink Powder, Capsule/Tablets, Supplement Powder, RTD Protein Drinks, Sports supplements, Carbohydrate Drinks, Protein Bars, Carbohydrate/Energy Bars, Other Supplements); By Application; By Distribution channel; By Consumer Group; By End users; By Region, And Segment Forecasts, 2023-2032
... Distribution channel; By Consumer Group; By End users; By Region, And Segment Forecasts, 2023-2032 The global Sports Nutrition market size is expected to reach USD 103.54 billion by 2032, according to a new study by ... Read More
-
Sports & Energy Drinks Market Size & Market Share Data, Latest Trend Analysis and Future Growth Intelligence Report - Forecast by Distribution Channel, by Top Brands, Analysis and Outlook from 2023 to 2030
... Energy Drinks Market Size Data, Trends, Growth Opportunities, and Restraining Factors This latest publication on the Sports & Energy Drinks market presents revised market size from 2023 to 2030, current trends shaping the Sports & ... Read More
-
Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and ... Read More
-
Electrolyte Mixes Market By Type (Sports drinks, Electrolyte tablets, Electrolyte powders), By End User (Residential, Commercial), By Distribution Channels (Hypermarkets and Supermarkets, Specialty Stores, E-Commerce, B2B): Global Opportunity Analysis and Industry Forecast, 2022-2031
... Mixes Market valued for $17,703.60 million in 2022 and is estimated to reach $30,122.80 million by 2032, exhibiting a CAGR of 5.2% from 2022 to 2031. An electrolyte mix is a powdered or liquid beverage ... Read More
-
North America (NAFTA) Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The North American Free Trade Agreement (NAFTA) is ... Read More
-
Top 5 Emerging Countries Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $23,002.2 million to ... Read More
Research Assistance
