Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Turkey Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Indonesia Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy ... Read More
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Brazil Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy ... Read More
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Netherlands Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and ... Read More
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Scandinavia Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Singapore Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks ... Read More
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China Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks ... Read More
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Switzerland Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks ... Read More
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Sports Nutrition in Singapore
... factor explaining the lack of popularity for sports non-protein products such as energy chews is that endurance sports are not particularly popular in Singapore. While expatriates and more affluent local citizens have experience travelling overseas ... Read More
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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies
... and sector and brand analysis. Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including US Soccer, Nascar, Major League Soccer, Copa ... Read More
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Europe Sports Nutrition Market, By Product Type (Sports Drinks, Sports Food, Sports Supplements); By End User (Athletes, Bodybuilders, Recreational Users, Lifestyle Users); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others); By Country (Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, the Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... (Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, the Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2029 Europe Sports Nutrition Market Size Expands at Significant CAGR of 9.6% to Touch USD 10 ... Read More
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2023 Sport and Energy Drinks Wholesale Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. ... Read More
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B2B Sports Nutrition Market by Application (Cognitive Repairment, Endurance, Energy), Distribution Channel (Fitness Studio, Gyms, Sports Academies) - Global Forecast 2023-2030
... from USD 1.97 billion in 2022, at a CAGR of 10.99% during the forecast period. Market Segmentation & Coverage: This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to ... Read More
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Sports Nutrition Market in Brazil 2024-2028
... the sports nutrition market in Brazil provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Energy Drinks Market Research Report Forecast Till 2030
... like caffeine, taurine, guarana, ginseng, and B nutrients remain exceptionally famous in the market. In any case, despite the wide allure of expanded energy, energy drinks have generally been focused on a somewhat restricted gathering ... Read More
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Energy & Sports Drinks: US Market Trends & Opportunities, 2nd Edition
... Energy drinks purport to provide functional benefits including increased energy and boosts in cognitive function/brain activity. They contain stimulant ingredients, typically caffeine, and claim to provide mental and physical energy. Some of these beverages are ... Read More
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Africa Sports Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
... million by 2028, at a CAGR of 5.17% during the forecast period (2023-2028). Over the decade, the consumption of sports drinks has been witnessed significantly among athletes and fitness enthusiasts in order to boost rehydration ... Read More
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Functional Beverages: Market Trends and Opportunities, 2nd Edition
... activity better sleep and relaxation boosts in immunity increased gut health meal replacement and weight management sports performance improvement Functional beverages are appealing to those who want to make small changes for big results. Consumers ... Read More
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Blurring Wellness Concepts
... blurred lines between formally distinct industries, determines the overlap between categories and the fastest-evolving spaces within consumer goods, and offers suggestions on how to thrive in a marketplace where traditional distinctions are no longer operable. ... Read More
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Japan Sports Nutrition Market Overview, 2028
... many foresee a major increase in sales of sports nutrition products as the public gets more engaged and inspired by the Games. Hearing Olympians discuss their nutrition and training ideas may lead to many people ... Read More
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Sports Drinks: United States
... mixes, liquid sports drink mixes, and shelf-stable sports drinks aseptic. To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, 2021, and 2022. This report focuses on the ... Read More
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France Sports Nutrition Market Overview, 2028
... that values health and well-being, has seen a tremendous increase in demand for sports nutrition products. From elite athletes aiming for peak performance to fitness enthusiasts looking to improve their exercises, the French have embraced ... Read More
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The US Functional Drinks Market: Analysis By Type (Energy Drinks, Sports Drinks, and Nutraceutical Drinks), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, E-Commerce, and Others) Size and Trends with Impact of COVID-19 and Forecast up to 2028
... up to 2028 Functional drinks are a type of drink enriched with health-boosting elements such as vitamins, minerals, herbs, or probiotics, designed with the purpose of delivering specific health benefits. These drinks offer more than ... Read More
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Global Sports Drink Market - 2023-2030
... is growing at a CAGR of 4.8% during the forecast period 2023-2030. Sports drinks are performance-enhancing beverages specifically formulated to help athletes and individuals involved in physical activities rehydrate, replenish electrolytes, and provide energy during ... Read More
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Shifting Habits: Drinking Occasions and Channel Mix
... intoxication and community engagement. This report explores the impact of substantial recent changes in the cost of living, long-term changes in social geography, and the five pillars of the new beverage routine, impacting where, when, ... Read More
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