Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Netherlands: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in the Netherlands and ... Read More
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Denmark: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Denmark and describes ... Read More
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Czech Republic: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... drinks market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in the Czech ... Read More
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France: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in France and describes ... Read More
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Spain: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Spain and describes ... Read More
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Oman: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Oman and describes ... Read More
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Sweden: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Sweden and describes ... Read More
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Nicaragua: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Nicaragua and describes ... Read More
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Portugal: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Portugal and describes ... Read More
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Thailand: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Thailand and describes ... Read More
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Romania: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Romania and describes ... Read More
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Australia: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Australia and describes ... Read More
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Sports Drinks in New Zealand
... and extreme weather events on the country’s infrastructure, with road closures adversely affecting supply chains and placing upward pressure on unit prices. Euromonitor International's Sports Drinks in New Zealand report offers a comprehensive guide to ... Read More
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Sports Drinks in South Korea
... to sales during the pandemic, and sales are set to remain higher than the pre-pandemic level. The retro trend continues in the country, and traditional Korean foods such as sikhye (sweet rice punch), sujeonggwa (persimmon ... Read More
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Sports Drinks in Greece
... pressures and the impact on disposable incomes, given that many consumers have been forced to cut down spending on non-essentials. In turn, this has negatively impacted the performance of sports drinks, which are considered to ... Read More
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Sports Drinks in Denmark
... Danish market. Previously, sports drinks sales were dominated by Coca-Cola’s Powerade and very few launches took place, but this changed with the considerable hype surrounding Prime. In fact, Prime immediately gained leadership in the category, ... Read More
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Sports Drinks in Egypt
... specific benefits. In 2023, retail prices of sports drinks are currently higher than ever, due to soaring inflation and reduced supply. Gatorade has only been available at premium hypermarkets like Gourmet and very selective channels ... Read More
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Sports Drinks in Vietnam
... forms part of the government's strategic strategy to encourage sports participation and to accelerate the recovery of the country's tourism industry now that the pandemic is over. Examples of such events included the Techcombank Marathon ... Read More
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Sports Drinks in Colombia
... the growing trend of healthcare and wellness, the demand for gym memberships in Colombia increased notably in 2022 and 2023. As Colombians prioritise fitness and exercise in their daily routines, growth in sports drinks has ... Read More
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Sports Drinks in Argentina
... their products. As a consequence, it is estimated that around two thirds of Argentinian consumers are changing their purchasing habits, with many actively avoiding buying food and beverages carrying the new labels. Products within sports ... Read More
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Sports Drinks in Belgium
... functional drinks, an area still underdeveloped in Belgium with a limited selection of brands. The primary functionalities sought after in sports drinks are energy and recovery. Euromonitor International's Sports Drinks in Belgium report offers a ... Read More
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Sports Drinks in France
... the end of 2022 had a positive impact on the category, with France reaching the final and thus generating a very high TV audience in the country. In addition, there was the FIFA women’s football ... Read More
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Sports Drinks in Brazil
... 2021 the category has seen surprisingly dynamic off-trade volume growth rates each year, starting what seems like a newfound momentum for sports drinks. The main reason is Brazilian consumers’ rising interest in sport, accelerated by ... Read More
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Sports Drinks in the United Kingdom
... pandemic accelerated the health and wellness trend, which continues to spread across the soft drinks industry. According to the organisation Sport England, the proportion of active adults is back in line with pre-pandemic levels, and ... Read More
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Brazil Personalized Nutrition Market: Prospects, Trends Analysis, Market Size and Forecasts up to 2030
... the report provides deep insights into demand forecasts, market trends, and, micro and macro indicators in the Brazil market. Also, factors that are driving and restraining the personalized nutrition market are highlighted in the study. ... Read More
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