Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Milk Powder Market Report by Product Type (Whole Milk Powder, Skimmed Milk Powder), Function (Emulsification, Foaming, Flavouring, Thickening), Application (Infant Formula, Confectionery, Sports and Nutrition Foods, Bakery Products, Dry Mixes, Fermented Milk Products, Meat Products, and Others), and Region 2025-2033
... Escalating product demand due to rising global population and urbanization, the burgeoning infant formula sector, increasing health consciousness boosting dietary supplement intake, the expansion of the bakery and confectionery industries, and enhanced dairy technology are ... Read More
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Sports Drinks
... CAGR of 5.1% over the analysis period 2024-2030. Isotonic Sports Drinks, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$16.6 Billion by the end of the ... Read More
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Functional Foods and Drinks
... 2030, growing at a CAGR of 7.4% over the analysis period 2024-2030. Functional Beverages, one of the segments analyzed in the report, is expected to record a 8.2% CAGR and reach US$180.3 Billion by the ... Read More
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Sports Food
... CAGR of 5.7% over the analysis period 2024-2030. Protein Sports Food, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$43.4 Billion by the end of the ... Read More
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Sports and Energy Drinks
... 2030, growing at a CAGR of 4.4% over the analysis period 2024-2030. Sports Drink, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$88.6 Billion by the ... Read More
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Sports Nutrition Market in Brazil 2025-2029
... the sports nutrition market in brazil provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Sports Drinks in Serbia
... broader spectrum of Serbians, not just athletes, becoming more informed about the health benefits of these beverages. The burgeoning health consciousness amongst consumers is a significant factor driving the increased demand for sports drinks in ... Read More
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Sports Drinks in Israel
... and wellness trend among consumers, fostering a desire for more active lifestyles and, consequently, a higher demand for sports beverages. Despite this upward trajectory, overall consumption of sports drinks remains relatively modest. Many consumers do ... Read More
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Sports Nutrition in India
... has become widely recognised not only for its role in building muscle mass, but also for supporting weight management goals. Many consumers now understand that a protein-rich diet can help maintain satiety for longer periods, ... Read More
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Sports Drinks in Slovenia
... in 2024. Consumers are increasingly aware of the benefits of sports drinks thanks to social media and frequent advertisements. They look for sports drinks that provide a boost to energy levels during and after exercise. ... Read More
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Sports Drinks in Dominican Republic
... base. Not only are sports drinks consumed by athletes looking to hydrate, increasingly other consumers also purchase sports drinks for hydration. The stable economy and lowering inflation also boosted volume sales, as sports drinks are ... Read More
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Functional Beverages Market Report by Type (Energy Drinks, Sports drinks, Dairy-based Beverages, Juices, and Others), Distribution Channel (Supermarket and Hypermarket, Specialty Stores, E-commerce, and Others), End User (Athletes, Fitness Lifestyle Users, and Others), and Region 2025-2033
... 2025-2033 The global functional beverages market size reached USD 143.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 238.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.73% during ... Read More
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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033
... market to reach USD 203.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction ... Read More
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U.S. & Canada Nutritional Drinks & Supplements Market Size, Share & Trends Analysis Report By Product (General Nutritional Support), By Formulation (Liquid, Others), By Sales Channel, And Segment Forecasts, 2025 - 2030
... at a CAGR of 7.44% from 2025 to 2030, according to a report by Grand View Research, Inc. This robust growth trajectory in the nutritional drinks % supplements market is driven by several key factors, ... Read More
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Sports Drinks in Canada
... sports drinks category as they provide a convenient single serve offering compared to a bottle of liquid. Moreover, these products aim to provide higher doses of electrolytes and other necessary nutrients that are needed during ... Read More
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Sports Drinks in India
... continue to lag many other soft drinks categories, such as juice, carbonates, and bottled water. This is because Indian consumers still associate sports drinks with energy drinks, which are perceived as having adverse effects when ... Read More
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Sports Drinks in South Africa
... international and local names, such as Prime Hydration, Isofit, and Knox. This has created higher levels of competition, instead of the traditional select few established brands such as Energade and Powerade which dominate off-trade volume ... Read More
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Sports Drinks in Guatemala
... sports practice, but also as pleasant tasting drinks to help them stay cool in the warm climate. Rising temperatures in recent years have been driving consumption occasions outside of sporting activities. Euromonitor International's Sports Drinks ... Read More
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Sports Drinks in Lithuania
... growing number of consumers seeking added benefits in their beverages, such as essential vitamins and minerals. This trend reflects a broader shift towards functional drinks, where the appeal lies in the perceived health and wellness ... Read More
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Sports Drinks in Uruguay
... coupled with the residual effects of the 2023 tap water crisis, has fuelled this upward trajectory. On-trade sales have not only recovered to pre-pandemic levels by the end of 2022 but have also continued to ... Read More
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Sports Drinks in the US
... for soft drinks. This is expected to adversely impact off-trade volume sales of sports drinks in the US in 2024, which are expected to decline notably for a second consecutive year. This contraction is indicative ... Read More
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Sports Nutrition in Singapore
... cycling paths to promote outdoor exercise, physical activity is more accessible than ever. According to Euromonitor International’s Voice of the Consumer: Lifestyles survey, exercise is deemed as the most popular way to alleviate stress among ... Read More
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Sports Drinks in North Macedonia
... consumers, sports enthusiasts, and professional athletes. The category has experienced solid off-trade volume growth coupled with strong off-trade rsp value growth, which has been further bolstered by rising product prices amidst the latest wave of ... Read More
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Sports Drinks in Costa Rica
... who previously avoided sports drinks due to their high sugar content. Medical professionals have also recommended these lighter alternatives for patients needing rehydration, particularly in cases of diarrhoea, as they contain less sugar while still ... Read More
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Sports Drinks in Georgia
... competition, with only a handful of players and brands present. This lack of rivalry, coupled with limited interest from major beverage producers, has restricted the growth trajectory of the segment. Volume sales have primarily stemmed ... Read More
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