Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Nutrition in Indonesia
... of gym chains like FIT HUB, which has grown significantly since 2020, catering largely to a younger (aged 17-35) demographic. With the opening of new branches across the country, more Indonesians are prioritising fitness and ... Read More
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Sports Nutrition in Romania
... sports nutrition products. For instance, protein, a key ingredient in this sector, has experienced price hikes of up to 40%, prompting some consumers to reduce their purchases. Nonetheless, there is a growing awareness among consumers ... Read More
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Consumer Health in Romania
... in current value terms, this is predominantly due to price increases rather than higher sales volumes. High inflation, particularly in the first half of the year, has significantly impacted consumer behaviour. Romanians have become increasingly ... Read More
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Sports Nutrition in North Macedonia
... sales are emerging from a comparatively low base, interest in the category is increasing rapidly as more Macedonians take up sports and fitness activities in an effort to improve their physical and mental wellbeing. At ... Read More
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Sports Nutrition in Poland
... While sports nutrition is mainly targeted at serious athletes, there is also a growing number of consumers that purchase for instance sports protein products for other reasons, such as for muscle recovery after injury and ... Read More
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Sports Nutrition in Tunisia
... that do not comply with the regulations. As a result, several products are no longer available in Tunisia despite their good performances in previous years such as Dymatize, Cellucor and Scitec Nutrition; the absence of ... Read More
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Sports Nutrition in Turkey
... these products being used just by serious weight trainers for bodybuilding, particularly among high-income consumers. Protein/energy bars benefit from the rising numbers of urban professionals who lead hectic lifestyles and have a strong interest in ... Read More
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Sports Nutrition in Taiwan
... is a growing recognition of the benefits of sports nutrition products, not only for athletes but also for casual fitness enthusiasts seeking improved performance and recovery. Euromonitor International's Sports Nutrition in Taiwan report offers a ... Read More
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Sports Nutrition in Ukraine
... drop in disposable income and a drop in energy levels all served to lead more consumers to lead increasingly sedentary lifestyles. Due to these factors, fewer people are attending gyms and taking part in sport ... Read More
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Sports Nutrition in Sweden
... available online, in retails stores and gyms. While the main consumers of sports nutrition products are younger there is also a segment of older consumers who are becoming aware of the importance of adequate protein ... Read More
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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Sports Nutrition in Slovenia
... participating in sports, fitness, and bodybuilding activities and are regularly consuming sports nutrition products. Building muscle mass is increasingly popular among young male consumers, sports enthusiasts and body building professionals. Moreover, societal pressure is mounting ... Read More
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Consumer Health in Oman
... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More
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Sports Nutrition in South Africa
... by sports protein powder, while demand for the more convenient RTD format is declining, due to the higher financial outlay associated with purchasing single servings. Euromonitor International's Sports Nutrition in South Africa report offers a ... Read More
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Sports Nutrition in Serbia
... enthusiasts are willing to use them. Health consciousness is encouraging more consumers to attend the gym or engage in sports on a regular basis, thereby encouraging them to buy sports nutrition products. The experience of ... Read More
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Sports Nutrition in Switzerland
... gaining broader appeal as brands expand their focus beyond just athletes and sports professionals. Sports protein powder remains the category leader, with more people recognising the importance of protein in their daily nutrition. While athletes ... Read More
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Sports Nutrition in Pakistan
... major cities. Store-based retailing continues to be limited to a small number of specialist sports nutrition and healthcare shops, with these typically based in large cities and often carrying high prices. E-commerce is however simultaneously ... Read More
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Sports Nutrition in Uzbekistan
... compared to neighbouring regions, as demand remains constrained by lower participation in fitness activities. However, there is a gradual increase in the number of individuals adopting a healthy lifestyle, and the frequency of sports events ... Read More
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Sports Nutrition in Slovakia
... consumption of sports nutrition products. This trend towards a healthy lifestyle is particularly pronounced among younger generations, who are increasingly willing to invest in quality nutrition and dietary supplements to maintain their physique. Euromonitor International's ... Read More
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Sports Nutrition in Uruguay
... creatine and a subsequent increase in the prices of raw ingredients. Following the outbreak of COVID-19, there was an increased desire to take care of health, which has had a knock-on impact on sales of ... Read More
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Sports Nutrition in Latvia
... in high demand, alongside protein/energy bars and ready-to-drink shakes. This surge in demand is part of a broader trend where sports nutrition is becoming a regular part of many people's daily routines. Whether it is ... Read More
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Sports Nutrition in Norway
... consumer health categories. A continued strong and growing interest in health and exercise is driving sports nutrition sales in Norway. More and more consumers are taking an interest in regular exercise, resulting in them wanting ... Read More
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Sports Nutrition in Israel
... to the fact that protein bars are relatively expensive in Israel and prices have further increased during 2024. Volume growth has also been boosted by the fact that per capita consumption remains relatively low and ... Read More
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Sports Nutrition in Ecuador
... proven to be quite resilient in 2024 in the face of the economic and social problems that the country is experiencing despite high prices. The rising demand for sports nutrition has led to a significant ... Read More
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