Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Global Sports drink Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Sports Drinks in Brazil
... the pace of growth can mostly be explained by the small baseline of consumption, since the category is far from being mature in Brazil. Growth therefore has a great deal to do with the low ... Read More
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Uncovering Need States in Asia Pacific: Beverages
... segmenting and targeting consumers for beverage companies in Asia Pacific. Throughout this report, we will uncover need states and quantify them, enabling beverage brands strategize and map need states to their product portfolio. Euromonitor International's ... Read More
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Sports Food
... CAGR of 5.7% over the analysis period 2024-2030. Protein Sports Food, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$43.4 Billion by the end of the ... Read More
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Functional Foods and Drinks
... 2030, growing at a CAGR of 7.4% over the analysis period 2024-2030. Beverages, one of the segments analyzed in the report, is expected to record a 8.2% CAGR and reach US$180.3 Billion by the end ... Read More
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Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2025-2033
... The increasing consumption of dietary supplements in daily routines, rising awareness about age related muscle loss, and the growing influence of social media influencers and celebrities are some of the major factors propelling the market. ... Read More
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Sports Nutrition Foods and Drinks
... Billion by 2030, growing at a CAGR of 6.7% over the analysis period 2024-2030. Sports Nutrition, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$30.4 Billion ... Read More
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Sports Nutrition Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Sports Nutrition Products (UK) report will tell you the ... Read More
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Sports and Energy Drinks
... 2030, growing at a CAGR of 4.4% over the analysis period 2024-2030. Sports Drink, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$88.6 Billion by the ... Read More
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Sports Drinks
... CAGR of 5.1% over the analysis period 2024-2030. Isotonic, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$16.6 Billion by the end of the analysis period. ... Read More
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Sports Nutrition Supplements
... at a CAGR of 5.8% over the analysis period 2024-2030. Amino Acids / Derivatives, one of the segments analyzed in the report, is expected to record a 6.3% CAGR and reach US$4.6 Billion by the ... Read More
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Sports Nutrition Market in US 2025-2029
... the sports nutrition market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Global Non Carbonated Soft Drinks Market 2025-2029
... the non carbonated soft drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Global Functional Beverages Market - Focused Insights 2025-2030
... of Simply Pop, a fruit-forward beverage designed to support gut health with 6 grams of prebiotic fiber and boost immune function with vitamin C and zinc. The drink contains no added sugar and features 25-30% ... Read More
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Global Sports Nutrition Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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France: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in France and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Canada: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Canada and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Africa: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Africa and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Panama: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Panama and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Portugal: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Portugal and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Romania: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Romania and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Senegal: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Senegal and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Singapore: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Singapore and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Sweden: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Sweden and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Sports Nutrition Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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