Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Estonia

    ... played a pivotal role in driving consumer interest and contributing to a sales surge during this period. However, the category's reliance on favourable weather conditions highlights its limited presence as a year-round staple, making it ... Read More

  • Kefir Market, By Product Type (Dairy-Based Kefir and Plant-Based Kefir), By Flavor (Plain/Natural, Fruit-Flavored, and Flavored), By Distribution Channel (Supermarkets/Grocery Stores, Health Food Stores, and Online Channels), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

    ... kefir grains or kefir cultures and milk. It is a rich source of protein, probiotics, vitamins, and minerals. The consumption of kefir helps support gastrointestinal health, boost immunity, manage blood pressure levels, and may even ... Read More

  • Affordability, Value and Soft Drinks

    ... and APAC lead soft drinks volume growth, requiring localised strategies. Demographic shifts and fragmented retail channels add complexity, pushing brands to adapt through innovation, regional partnerships and tailored products. Euromonitor International's Affordability, Value and Soft ... Read More

  • Medical Foods Global Market Report 2025 Including: 1) By Type: Pills; Powder 2) By Application: Alzheimer's Disease; Diabetic Neuropathy; Nutritional Deficiency; ADHD 3) By Sales Channel: Retail Sales; Online Sales; Institutional Sales Covering: Nestlé SA; Danone SA; Fresenius Kabi AG; Mead Johnson & Company LLC; Primus Pharmaceuticals Inc.

    ... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More

  • Cannabis Beverages

    ... CAGR of 16.3% over the analysis period 2024-2030. Non-Alcoholic Beverage, one of the segments analyzed in the report, is expected to record a 16.8% CAGR and reach US$2.1 Billion by the end of the analysis ... Read More

  • Dysphagia Supplements

    ... CAGR of 4.3% over the analysis period 2024-2030. Powder Thickener, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$972.7 Million by the end of the analysis ... Read More

  • Yogurt Drinks

    ... CAGR of 5.8% over the analysis period 2024-2030. Conventional Yogurt Drinks, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$84.1 Billion by the end of the ... Read More

  • RTD Protein Beverages

    ... at a CAGR of 5.6% over the analysis period 2024-2030. Whey Source, one of the segments analyzed in the report, is expected to record a 6.1% CAGR and reach US$1.2 Billion by the end of ... Read More

  • Ready to Drink (RTD) Tea and Coffee

    ... expected to reach US$245.9 Billion by 2030, growing at a CAGR of 6.6% over the analysis period 2024-2030. RTD Tea, one of the segments analyzed in the report, is expected to record a 7.0% CAGR ... Read More

  • Pre-Workout Supplements

    ... CAGR of 7.0% over the analysis period 2024-2030. Pre-Workout Supplement Powder, one of the segments analyzed in the report, is expected to record a 7.0% CAGR and reach US$25.7 Billion by the end of the ... Read More

  • Health and Wellness Foods

    ... 2030, growing at a CAGR of 7.8% over the analysis period 2024-2030. Naturally Healthy Foods, one of the segments analyzed in the report, is expected to record a 9.0% CAGR and reach US$627.0 Billion by ... Read More

  • RTD / High Strength Premixes

    ... Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. RTDs, one of the segments analyzed in the report, is expected to record a 4.9% CAGR and reach US$22.6 Billion by ... Read More

  • Global Ready to drink (RTD) Coffee Market 2025-2029

    ... report on the ready to drink (RTD) coffee market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More

  • RTD Tea in Pakistan

    ... and accessibility. The brand has successfully leveraged its global reputation for quality and taste, resonating well with Pakistani consumers who are increasingly seeking convenient and refreshing beverage options. The only other prominent brand is Fuze ... Read More

  • RTD Coffee in Pakistan

    ... and trusted for its quality and taste. Nestlé Pakistan’s strong distribution network helps ensure that its RTD coffee products are readily available across Pakistan, from urban supermarkets to rural convenience stores. This widespread availability is ... Read More

  • RTD Tea in Serbia

    ... to be impacted in the year. Reduced sugar RTD tea is experiencing faster growth from a small base, driven by the rising demand for healthier soft drinks. On-trade sales are also seeing faster growth thanks ... Read More

  • RTD Coffee in Serbia

    ... supporting sales in the year. However, high price growth and a decline in consumers’ disposable incomes prevent higher category growth. Euromonitor International's RTD Coffee in Serbia report offers a comprehensive guide to the size and ... Read More

  • Japan Milk Proteins Market - 2024-2031

    ... forecast period 2024-2031. With an increasing focus on fitness and wellness, many Japanese consumers are turning to milk proteins for muscle building, weight management and overall health. This shift is reflected in the growing popularity ... Read More

  • RTD Tea in Uzbekistan

    ... and a general decline in consumer purchasing power. Euromonitor International's RTD Tea in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

  • RTD Tea in Dominican Republic

    ... performance is that since the Lipton brand withdrew in 2022, no other brand has taken over its position. RTD tea is also one of the most expensive soft drinks and this also dampened volume sales. ... Read More

  • RTD Coffee in Slovenia

    ... The rise in on-the-go beverage consumption is another key factor driving growth. RTD coffee has become widely available across both modern and traditional grocery retailers, making it an accessible and convenient choice for consumers looking ... Read More

  • RTD Tea in Slovenia

    ... and juices. Sophisticated flavour combinations are also contributing to the growth of the category, including mint, rooibos, forest fruits and exotic fruits. Consumers are more demanding than ever and are looking out for new taste ... Read More

  • RTD Tea in Tunisia

    ... brands have entirely exited the market. This failure can be attributed to a combination of factors, including the lack of advertising and consumer education about RTD tea, which remains an unfamiliar product for the majority ... Read More

  • RTD Coffee in Israel

    ... demand for convenient, on-the-go beverage options among local consumers. As post-pandemic lifestyles grow increasingly hectic,, the need for quick and easy-to-consume products has risen accordingly. RTD coffee perfectly fits this lifestyle shift, offering a convenient ... Read More

  • RTD Coffee in Tunisia

    ... its products available only in select modern outlets and a few forecourt retailers. The high price point of Starbucks RTD coffee limits its appeal to a narrow demographic, preventing broader penetration in the market. This ... Read More

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