Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Indonesia Rtds

    ... cider, and flavoured/mixed lagers is also a limiting factor. The persisting challenge for RTDs has been the 2015 presidential regulation that banned the sale of all alcoholic drinks in convenience stores, a channel that was ... Read More

  • Malaysia Rtds

    ... and 2021 due to the impact of COVID-19 and the restrictions imposed to control it. Although RTDs saw a slight sales recovery in 2022 this was short lived with the category recording a further decline ... Read More

  • Serbia Rtds

    ... Spirit-based RTDs are experiencing higher sales growth due to the greater product assortment on retail shelves. However, wine-based RTDs enjoys the greater volume share, but the category has suffered from a lack of variety with ... Read More

  • New Zealand Rtds

    ... the success of which has largely redefined the category along health and wellness lines. Pushing a line of products that are marketed as having been made with natural ingredients and offering a range of low ... Read More

  • Costa Rica Rtds

    ... as they are pre-mixed. In addition, sales are benefiting from the widespread distribution of these products, both on- and off-trade, throughout the country. Euromonitor International's RTDs in Costa Rica report offers a comprehensive guide to ... Read More

  • Functional Beverages Global Market Opportunities And Strategies To 2033

    ... And Mortar; Specialty Foodservice Stores; OnlineCovering: PepsiCo; The Coca-Cola Company; Danone S.A; Red Bull GmbH; Monster Energy Company. Functional Beverages Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; ... Read More

  • Thailand Rtds

    ... have returned to their normal routines and have engaged in more outdoor activities, which has positively boosted the entire RTDs category, as consumers see these products as providing a way of gaining refreshment and enjoying ... Read More

  • Sweden Rtds

    ... helping to raise consumer awareness and attract consumers looking for novel flavours. Alongside the best-selling brands, Smirnoff Ice and Breezer, there are low-cost products available, as well as premium cocktail-type RTD mixes that have emerged, ... Read More

  • Brazil Rtds

    ... malt-based RTDs, which often offer a very similar flavour profile, towards spirit-based RTDs, with diversification based on known cocktails. This has been a strategy employed by many brands; for example, The Coca Cola Co with ... Read More

  • Ready to Drink Tea and Coffee Market Report By Product Category (Tea, Coffee), Packaging Type (Glass Bottle, PET Bottle, Canned, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), Countries and Company Analysis 2024-2032

    ... Tea and Coffee Market Size Global Ready to Drink Tea & Coffee market is expected to touch US$ 197.40 billion by 2032 from the current of US$ 107. 18 billion in 2023 with a compound ... Read More

  • Cannabis Beverages

    ... at a CAGR of 16.4% over the analysis period 2023-2030. Non-Alcoholic Beverage, one of the segments analyzed in the report, is expected to record a 16.9% CAGR and reach US$2.0 Billion by the end of ... Read More

  • U.S Ready to Drink (RTD) Mocktails Market

    ... in the forecast period of 2024 to 2031. Market Segmentation: U.S Ready to Drink (RTD) Mocktails market, By Product Type (Mojito, Mockarita, Sansgria, Moscow Mule, Negroni, Mockapolitan, Manhattan, and Others), Flavor (Strawberry, Orange, Lemon, Ginger, ... Read More

  • RTD Protein Beverages

    ... by 2030, growing at a CAGR of 5.7% over the analysis period 2023-2030. Whey Source, one of the segments analyzed in the report, is expected to record a 6.2% CAGR and reach US$1.2 Billion by ... Read More

  • Health and Wellness Foods

    ... reach US$1.6 Trillion by 2030, growing at a CAGR of 7.9% over the analysis period 2023-2030. Naturally Healthy Foods, one of the segments analyzed in the report, is expected to record a 9.0% CAGR and ... Read More

  • US Beverage Market Outlook 2024 – Opportunities & Challenges With Pricing, Better-For-You Options, & More

    ... retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales ... Read More

  • North Macedonia Rtds

    ... spirits such as gin and whisky which are typically used as mixers in cocktails. Younger consumers in particular increasingly opt for drinks with lower alcohol content that are pre-mixed with juice or cola flavours. Euromonitor ... Read More

  • Kazakhstan Rtds

    ... now more looking for alcoholic drink as an experience. RTDs are not living up to such expectations, with a lack of innovation. As a result, other alcoholic drinks such as flavoured beers are appealing more ... Read More

  • Slovenia Rtds

    ... drink without the need for mixing or purchasing multiple ingredients, making them perfect for social gatherings. This simplicity is a major contributor to the product area's expansion as consumers seek hassle-free beverage options. Euromonitor International's ... Read More

  • Tunisia Rtds

    ... and versatility, appealing to consumers who seek hassle-free drinking experiences without additional mixers. This surge in volume reflects evolving consumer preferences and underscores RTDs' growing influence in reshaping beverage consumption patterns nationwide. Euromonitor International's RTDs ... Read More

  • Lithuania Rtds

    ... can cause more harm than other alcoholic drinks. Concerns over rising obesity and diabetes levels alongside the influence of the pandemic have all served to push consumers away from RTDs. Many people consider them to ... Read More

  • Latvia Rtds

    ... pretty vibrant category, has also contributed to flat volume growth. RTDs witnessed robust growth in the on-trade as the category continued to rebound from its poor showing at the peak of the COVID-19 pandemic in ... Read More

  • Dominican Republic Rtds

    ... are now almost on par with wine. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, and their bright colourful packaging, lower price points and wide assortment of flavours appeals to such ... Read More

  • Taiwan Rtds

    ... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading ... Read More

  • Uruguay Rtds

    ... a whole. Growth has been in line with the trend towards cocktails and more sophisticated drinks amongst younger consumers of legal drinking age. Moreover, the prominent health and wellness trend has encouraged young people of ... Read More

  • Peru Rtds

    ... as the wide variety of brands and flavours helped to draw attention, in addition to the use of promotions as retailers looked to push these products. The impact was such that the category was able ... Read More

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