Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • The UK Innovation: Food and Beverage

    ... level of new brand and sub-brand launch activity. Euromonitor International’s Innovation: Food and Beverage in the UK report provides data and analysis on new product launch activity across digital shelf in a specific country. The ... Read More

  • Finland Rtds

    ... Finns more price sensitive, Anora Group expanded its no-fuss Pirske line of RTD alcoholic beverages with a new lime and vodka flavour, as well as introducing Leijona Masikka-Raparperi, a pink-coloured, sweet, non-carbonated RTD cocktail with ... Read More

  • Poland Rtds

    ... RTDs in 2023. For example, in 2023 Jack Daniel's & Cola was launched by Coca-Cola HBC Polska Sp zoo, with these well-known brands combining to instant success. Elsewhere, CEDC International Sp zoo launched its Zubrowka ... Read More

  • The Czech Republic Rtds

    ... Indeed, RTDs have been a cost-effective solution during the tough economic climate, contributing to the strong rebound in volume sales since 2022. Euromonitor International's RTDs in Czech Republic report offers a comprehensive guide to the ... Read More

  • Canada Rtds

    ... prompting manufacturers to introduce a steady stream of new products. 2023 witnessed a surge in NPD activity, with Labatt launching the Cutwater cocktail brand and Georgian Bay Spirit Co. expanding their portfolio and refreshing their ... Read More

  • Denmark Rtds

    ... alongside emerging low-cost and premium cocktail-type RTD mixes, contributed significantly to this expansion. The area witnessed an influx of diverse offerings, with a broader range of low-cost imported brands and premium selections such as the ... Read More

  • Hungary Rtds

    ... decisions, as these products are comparatively expensive, and at the retail level – where consumption is heavily concentrated – spirits mixed with soft drinks provide a much more economical substitute. Nonetheless, it still managed to ... Read More

  • Bosnia and Herzegovina Rtds

    ... culminated in achieving strong double-digit percentage total retail value growth. However, the limited presence of market-significant RTD brands remains a problem for category growth. Smirnoff Ice remains the most recognised brand, equally popular both off-trade ... Read More

  • Spain Rtds

    ... affordability, and constant innovation, and RTDs has developed as a category that can cater to all of these needs. With Spain’s economy being under pressure and many households experiencing a high degree of pressure, consumers ... Read More

  • 2024 Global: Meal Replacement Market - Innovative Markets Forecast (2030) report

    ... 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression ... Read More

  • The Philippines Rtds

    ... in on-trade outlets, bolstered by expanded distribution and the aggressive marketing efforts of players such as Asia Brewery and Emperador Distillers which sought to appeal to younger consumers. While Asia Brewery invested in above-the-line advertising ... Read More

  • France Rtds

    ... conditions in the northern part of the country in the spring and summer. Nonetheless, the resurgence in social events and gatherings, coupled with the excellent weather during key sales periods in the south of France ... Read More

  • South Korea Rtds

    ... in light home drinking, and a rise in young consumers of legal drinking age, as well as female consumers. These groups are pushing the industry towards premium drinks, low alcohol or non alcoholic beverages, and ... Read More

  • Kombucha Market by Type (Natural, Flavored), Packaging Type (Bottle, Can), Product Type (Hard, Conventional), Nature, Distribution Channel, and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030

    ... market size was valued at $2.47 billion in 2024 and is projected to reach $7.02 billion by 2030, growing at a CAGR of 19.0% during the forecast period. Kombucha Market Overview Kombucha is a fermented ... Read More

  • The United Kingdom Rtds

    ... latter experiencing a more dynamic performance than the dominant off-trade. Strong value growth was also evident, although some of this came as a result of high inflation and high production costs, which forced many brands ... Read More

  • Japan Rtds

    ... off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan returned to positive growth, with growth for both channels, with sugar-free products playing a significant role in this upward trend. Increasing health ... Read More

  • The United Kingdom Alcoholic Drinks

    ... value sales continued to rise, mainly driven by unit price increases as a result of high inflation and rising production costs, rather than greater demand or widespread product innovation. The only category to buck this ... Read More

  • The US Alcoholic Drinks

    ... level in a decade. Bright spots existed in categories across the spectrum, but could be matched with similarly negative or worse results in another. For instance, while malt-based RTDs flew off shelves, largely as hard ... Read More

  • The US Rtds

    ... the resonant message of premiumisation, particularly “less but better”, in consumables overall. The arguably economy segment in RTDs, of hard seltzers, continued its fall from grace, although sales still held at double the pre-pandemic volumes. ... Read More

  • China Rtds

    ... purchasing age in China are gradually embracing lower alcohol drinks, including RTDs. Brands such as the leader Rio and others are becoming increasingly common and prominently displayed on the shelves of urban supermarkets in China. ... Read More

  • Global Home Meal Replacement (HMR) Competitive Landscape Professional Research Report 2024

    ... These meals are typically pre-prepared, pre-packaged, and easily reheatable, allowing individuals to enjoy a quick and hassle-free dining experience without the need for extensive cooking or meal preparation. HMR options can include a variety of ... Read More

  • Meal Replacement Market Assessment, By Product Type [Ready-to-Drink Beverages, Nutritional Bars, Powders, Others], By End-user [Adults, Elderly, Others], By Distribution Channel [Convenience Stores, Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Internet Retailing, Others], By Region, Opportunities and Forecast, 2017-2031F

    ... Global meal replacement market was valued at USD 14.11 billion in 2023, expected to reach USD 24.23 billion in 2031, with a CAGR of 6.99% for the forecast period between 2024 and 2031. Products which ... Read More

  • Global Meal Replacement Milkshake Competitive Landscape Professional Research Report 2024

    ... these milkshakes come in powdered form, which is then mixed with water or other liquids to create a smooth and creamy drink. They are formulated to deliver a balance of macronutrients, including proteins, carbohydrates, and ... Read More

  • Kombucha Market Forecasts to 2030 – Global Analysis By Type (Regular Kombucha, Flavored Kombucha, Low-Sugar Kombucha, Organic Kombucha, Alcoholic Kombucha and Other Types), Packaging Type, Flavor, Distribution Channel, End User and By Geography

    ... Stratistics MRC, the Global Kombucha Market is accounted for $2.0 billion in 2023 and is expected to reach $7.7 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Kombucha is a ... Read More

  • Ready to Drink Tea & Coffee Market by Type (Coffee, Tea), Packaging (Bottled, Canned, Cartons), Category, Distribution Channel - Global Forecast 2024-2030

    ... 40.47 billion in 2023 and expected to reach USD 42.79 billion in 2024, at a CAGR 5.83% to reach USD 60.19 billion by 2030. Ready to drink (RTD) tea & coffee, also known as bottled ... Read More

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