Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Romania Rtds

    ... the appeal of RTDs. Home consumption of traditional cocktails made from spirits and carbonates and fruit flavour, or with sparkling wine and liqueurs, was satisfied by RTDs. On-trade sales are facing competition from elaborate cocktails ... Read More

  • Global Kombucha Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Kombucha market. The report evaluates key developments from 2023 to 2024 and analyses growth opportunities in ... Read More

  • Global Herbs and Spices Kombucha Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... and insightful analysis designed to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Herbs and Spices Kombucha market. The report evaluates key developments ... Read More

  • Chile Rtds

    ... a pivotal role in curbing demand for these products. Inflation, by eroding the purchasing power of consumers, had a direct impact on their discretionary spending. As prices for essential goods and services rose, some consumers ... Read More

  • Norway Rtds

    ... hard seltzers usually contain less than 100 calories for the same volume. Moreover, RTDs are considered trendy by 18-35-year-old consumers, with hard seltzers and RTD cocktails gaining attention. The category is gaining momentum through a ... Read More

  • The United Arab Emirates Rtds

    ... is because of a cultural background of mixed expatriates, most of whom are not used to consuming RTD sangria or beer-based premixes. Among the spirit-based RTDs available in the United Arab Emirates, most are vodka-based ... Read More

  • Australia Rtds

    ... the latter’s growth levels supporting the overall impressive performance of RTDs within Australian alcoholic drinks. Despite both channels enjoying impressive growth rates in 2023, demand is primarily driven by off-trade. RTDs have consistently been among ... Read More

  • Mexico Rtds

    ... latter that showed the strongest total volume growth rate in the alcoholic drinks industry in 2023, although from a low base. Much of this growth was driven by the boom of hard seltzers, thanks to ... Read More

  • Hong Kong, China Rtds

    ... socialise. At-home parties also remained popular as a lingering trend from the pandemic era. Demand was further supported by a rising number of events, such as concerts and festivals, being held in Hong Kong over ... Read More

  • Bolivia Rtds

    ... in the category. For example, Four Loko – distributed by DICOM Distribuidores del Oriente SRL – expanded its range with the addition of Summer and Rosé flavour variants, which are targeted at men and women, ... Read More

  • Portugal Rtds

    ... the most dynamic segment. Wine based RTDs is by far the largest segment due to the popularity of Sangria. Recent launches of ready to drink port and still wine has had limited impact. Euromonitor International's ... Read More

  • Ireland Rtds

    ... and crashes seen in sales through the pandemic era and the following reopening of society. Specifically for RTDs, such products depend strongly on off-trade sales, due to their very nature of being ready-mixed drinks. Therefore, ... Read More

  • Greece Rtds

    ... in 2023 were Tails premium RTD cocktails to share, in four versions, and The Locals single-serve RTD cocktails. Meanwhile, Le Coq posted dynamic total volume growth in 2023, benefiting from wide distribution which brought high ... Read More

  • The Netherlands Rtds

    ... was only modest, but with extreme increases in average unit price in both the on- and the off-trade, growth within this category was a sign of its health. The growth of the category is mainly ... Read More

  • Cameroon Rtds

    ... gin tonic, and cider), has the whisky cola variant emerging as the undisputed leader among the options. Guinness Cameroon's offerings, Orijin and Smirnoff Ice, both spirit-based, enjoy significant popularity, with Orijin currently holding the status ... Read More

  • Israel Rtds

    ... day, Spicehaus joined with Yango's delivery service in order to keep up with increasing demand, which Spicehaus's existing delivery service was unable to manage on its own. At the same time, alcohol tax in the ... Read More

  • South Africa Rtds

    ... been sustained due to the rising affordability of drinking in an economy adversely affected by high inflation. While affordability remains a key aspect of why RTDs appeal to local consumers, the main attraction is adventure. ... Read More

  • Nigeria Rtds

    ... the depreciation of the local currency), unit prices for all brands increased significantly. RTDs tend to be heavily influenced by the economy, being quite a price sensitive and income sensitive category. In 2023, consumers sought ... Read More

  • Switzerland Rtds

    ... largely driven by consumers’ attempts to reduce their alcohol consumption; therefore, there was a tendency to consume mixed rather than high volume content pure drinks. In addition, RTDs are popular choices in clubs, at parties ... Read More

  • Belgium Rtds

    ... strong and growing non-alcoholic category, which helped to attract consumers, particularly young people of legal drinking age. In this way, RTDs offered resilience in the face of still relatively high inflation and the overall decline ... Read More

  • Argentina Rtds

    ... of consumers, particularly within the middle and low-income brackets. Consequently, RTDs experienced a notable decline in total volume sales, juxtaposed with a compensatory increase in retail sales value, which closely paralleled the trajectory of inflation. ... Read More

  • Colombia Rtds

    ... due to the lower alcohol content and sweeter flavours, but also the visual impact of packaging and the colours of the drink itself. Likewise, with the reduction in visits to restaurants, bars, etc., home entertainment ... Read More

  • Egypt Rtds

    ... category was subject to a particularly high level of innovation during the review period, as manufacturers sought to build demand. In addition, RTDs are fun and convenient, as well as affordable, being accessible to consumers ... Read More

  • Italy Rtds

    ... Significant price rises deterred consumers from purchasing these products in the midst of a more general sharp increase in the cost of living, which saw budget conscious consumers focus their reduced spending power on essential ... Read More

  • Bulgaria Rtds

    ... occasions underpinned demand. Volume sales are still to reach pre-pandemic levels in the on-trade, with the slow recovery of spirit-based RTDs through the off- and on-trade channels proving to be a limitation to growth. This ... Read More

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