Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Slovakia

    ... slower, rise in retail current value sales was also bolstered by unit price increases. This is because the rising commodity prices of sugar and increasing production costs were translated into higher retail selling prices. However, ... Read More

  • RTD Coffee in Taiwan

    ... including Cama and Louisa. In addition, convenience stores offer more competitively priced coffee, restricted growth. Freshly brewed coffee offers consumers a wider variety of flavours, catering to the needs of consumers seeking fresh and high-quality ... Read More

  • RTD Coffee in Poland

    ... with busy consumers looking for quick and easy ways to enjoy their favourite caffeinated beverages. This strong growth trend is evident through rising volume sales and the expanding presence of RTD coffee products across various ... Read More

  • RTD Coffee in Norway

    ... led to shortages during periods of warm weather. RTD coffee is particularly popular among young consumers, driven by trends on TikTok and other social media. Moreover, iced coffee used to perceived as a purely summer ... Read More

  • RTD Tea in Norway

    ... and 2024, limits the demand for these products. In addition, limited innovation or new product launches hindered interest in RTD tea at the end of the review period. However, while regular still RTD tea continued ... Read More

  • RTD Tea in Turkey

    ... amid further price hikes. Some consumers opted to boycott some Western brands due to the Israel-Hamas war, which also impacted volume sales. The leading brands Lipton (Pepsi-Cola International Tanitim Ltd) and Fuse Tea (Coca-Cola Içecek ... Read More

  • RTD Tea in Poland

    ... like RTD tea has surged. RTD tea brands have aligned with this demand, offering diverse packaging formats, including resealable bottles and cans, that enhance portability while preserving the product's freshness. Growth in 2024 was noted ... Read More

  • RTD Tea in Taiwan

    ... Taiwan, being revered as a symbol of health. Aligning with demand for both convenience and health benefits, RTD tea was the largest soft drink category in 2024. Euromonitor International's RTD Tea in Taiwan report offers ... Read More

  • RTD Coffee in Turkey

    ... population is becoming more accustomed to cold coffee products sold by foodservice chains like Starbucks. Added to this, the increasing variety of RTD coffee offerings in retail outlets is driving consumer interest, with an expansion ... Read More

  • Global Diet Meal Market - 2024-2031

    ... period 2024-2031. The global diet meals market is growing rapidly as there is a shift in consumer preference towards convenient health-focused meals. This is because a growing number of consumers recognize the importance of nutrition ... Read More

  • RTD Coffee in Thailand

    ... for a high proportion of category sales. While being more expensive than fresh coffee, it has relied on its convenience to win over consumers. However, being more expensive than many other beverages, RTD coffee has ... Read More

  • RTD Tea in Thailand

    ... the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas with a sugar content between 8% and 14% will incur an additional tax of THB2. This new phase ... Read More

  • RTD Tea in Hungary

    ... 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a major tool in this competitive soft drinks category in Hungary. The general economic situation improved, helping perceived non-essential products to ... Read More

  • RTD Tea in Hong Kong, China

    ... the average diet. The majority of RTD tea options are unsweetened, offering additional flavour in comparison to plain bottled water while containing no sugar, making them a preferred and refreshing choice for consumers. With the ... Read More

  • RTD Tea in Romania

    ... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More

  • RTD Coffee in the Netherlands

    ... Since RTD coffee has a high dairy content, it is therefore considered a dairy product, and so most products are exempt from the soft drinks’ consumption tax. This gave the category a strong advantage over ... Read More

  • RTD Coffee in Spain

    ... rate than was seen in recent years. RTD coffee is experiencing a wave of popularity in Spain, particularly amongst younger consumers. Coffee culture is strong in the country, and there is interest in different types ... Read More

  • RTD Coffee in Hong Kong, China

    ... Many local office workers are increasingly finding on-trade coffee prices unreasonable, making RTD coffee a more economical alternative, often at nearly half the cost. As the prices of everyday items rise, consumers are increasingly swayed ... Read More

  • RTD Tea in Portugal

    ... as consumers become more health-conscious and seek products that align with their wellness goals. Kombucha offers consumers a probiotic-rich drink with digestive and immunity benefits. Although per capita consumption of Kombucha in Portugal remains relatively ... Read More

  • RTD Coffee in Hungary

    ... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More

  • RTD Coffee in Peru

    ... pre-pandemic years, when brands such as Starbucks, particularly with its Frappuccino versions, enjoyed greater visibility and market presence. However, the economic landscape, coupled with the strong growth of other beverage categories, has led to a ... Read More

  • RTD Tea in Spain

    ... on-trade. Growth is set to be strongest in carbonated RTD tea and kombucha, although from a low base, whilst reduced sugar still RTD tea is expected to perform better than regular still RTD tea. These ... Read More

  • RTD Coffee in Romania

    ... Romania has had a significant impact on the demand for RTD coffee products. With an expanding number of cafés and a marked rise in home consumption, coffee has become a daily staple in many Romanians’ ... Read More

  • RTD Tea in Peru

    ... increasingly sought out alternative hydration options, with Still RTD Tea emerging as a popular choice. Leading brands such as Free Tea (Aje Group) have maintained strong market presence, benefiting from distribution across both traditional and ... Read More

  • RTD Coffee in Portugal

    ... shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with Nescafé Latte's launch and a Delta Go Chill new flavour. One of the key market trends in Portugal is convenience, ... Read More

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