Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
...Show More ...Show Less


Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Austria

    ... growing focus on health and wellness has prompted more consumers to opt for healthier alternatives to RTD coffee, that are lower in sugar or caffeine. Additionally, the strong price increases in recent years caused by ... Read More

  • RTD Tea in New Zealand

    ... these rising costs, pushing many consumers to reassess discretionary spending. Previously, a robust economic environment supported the growth of RTD tea, particularly with the popularity of Kombucha. However, reduced discretionary income is now causing consumers ... Read More

  • RTD Coffee in Greece

    ... opt for fresh ground coffee rather than RTD coffee. The very high penetration of outlets serving take away coffee is also a challenge for RTD coffee, as it gives locals proximity and widespread accessibility to ... Read More

  • RTD Coffee in Belgium

    ... and dampening sales. However, reinstating permission to use single-use plastic cups in 2024 aided the landscape. Brands such as Emmi and various private labels have reverted to plastic cups, while others, like Starbucks, have maintained ... Read More

  • RTD Tea in Azerbaijan

    ... deep cultural roots of tea consumption in Azerbaijan and other Central Asian countries, where hot tea has been a staple and an integral part of daily life for centuries. Given this long-standing tradition, RTD tea ... Read More

  • RTD Tea in Egypt

    ... consumers increasingly seek on-the-go refreshment options. The category continues to gain ground by offering diverse flavours that cater to various tastes, making RTD tea a popular choice for those looking for both convenience and variety ... Read More

  • RTD Tea in Austria

    ... Wider availability of RTD tea brands in retail channels has resulted in higher impulse purchases over 2024. By comparison, current value sales remained dynamic, although the moderation in price increases dampened the pace of value ... Read More

  • RTD Coffee in Denmark

    ... accessible and appealing to a wider range of consumers, offering choices to suit various preferences and occasions. The on-trade sector has also seen growth, as more foodservice outlets have incorporated RTD coffee into their offerings, ... Read More

  • RTD Coffee in New Zealand

    ... continues to affect consumer discretionary spending through sustained high interest rates. Despite a reduction in inflationary pressures and input costs, such as those for imported coffee beans, unit price growth for RTD coffee remains elevated ... Read More

  • RTD Tea in Belgium

    ... preferences and provide an appealing alternative to traditional soft drinks. In addition, the intense price competition between the two main players, Lipton Ice Tea and Fuze Tea, has significantly driven sales and strong results. This ... Read More

  • RTD Tea in the United Kingdom

    ... and on-trade channels, with kombucha being the most dynamic performer overall. High value growth for RTD tea is being driven by unit price increases due to two years of high inflation. Nevertheless, demand continues to ... Read More

  • RTD Tea in Colombia

    ... drinks, including RTD tea, with less than 6g of sugar are exempt from the health tax. Products with 6-10g of sugar saw the tax increased to COP28 in January 2024, while RTD tea containing 10g ... Read More

  • RTD Tea in Vietnam

    ... Nino phenomenon is one factor which has been driving growth. In addition, there has been a significant rise in the number of inbound tourists visiting Vietnam in this year, as well a rise in travel ... Read More

  • RTD Coffee in South Korea

    ... increasingly being challenged by the rising consumer preference for low cost, experience-oriented coffee consumption. With more people resuming outdoor activities post-pandemic, there is a growing desire to enjoy coffee in a social setting, where the ... Read More

  • RTD Tea in South Korea

    ... consumers continue to seek healthier soft drinks options, reduced sugar RTD tea is expected to remain the largest category, and within still RTD tea, reduced sugar still RTD tea is expected to see a better ... Read More

  • RTD Coffee in China

    ... for RTD coffee has weakened as consumers shift towards healthier options or those with more functional benefits. These include beverages with lower or zero sugar and fat, clean labels (using as few as ingredients as ... Read More

  • RTD Tea in China

    ... In 2024, the off-trade volume and current value growth rates of reduced sugar still RTD tea in China are therefore expected to reach the high double digits, while the growth rates of regular still RTD ... Read More

  • Global Sugar Free Ready to Drink Tea Market Growth 2024-2030

    ... tea without the need to brew or sweeten it themselves. Instead of sugar, these teas often use artificial or natural non-caloric sweeteners. The global Sugar Free Ready to Drink Tea market size is projected to ... Read More

  • Soda Production in Canada - Industry Market Research Report

    ... been declining due to rising health awareness among consumers, resulting in steady declines in soda sales. The largest brands have faired better than most due to strong brand loyalty and lower production costs. Smaller producers ... Read More

  • Ready to Drink (RTD) Tea and Coffee

    ... US$158.3 Billion in the year 2023, is expected to reach US$245.9 Billion by 2030, growing at a CAGR of 6.5% over the analysis period 2023-2030. RTD Tea, one of the segments analyzed in the report, ... Read More

  • Protein Supplements Market Global Forecast Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, Others), Form (Protein Powder, Protein Bars, Ready to Drink, Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), Others), Countries and Company Analysis 2025-2033

    ... (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), Others), Countries and Company Analysis 2025-2033 Protein Supplements Market Analysis The Global Protein Supplements Market will reach US$ 52.34 billion by 2033, up from US$ 27.28 ... Read More

  • Pre-Workout Supplements

    ... at a CAGR of 7.0% over the analysis period 2023-2030. Powder Supplements, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$25.7 Billion by the end of ... Read More

  • Global Organic Coconut Water Market 2024-2028

    ... period. The report on the organic coconut water market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More

  • Global Ready to Drink (RTD) Coffee and Tea Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)

    ... Tea market research report provides a comprehensive overview by conducting both qualitative and quantitative analysis of the market, sharing concrete numbers and thorough insights from different market segments. The quantitative analysis includes both historical and ... Read More

  • Functional Shots Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

    ... 2025-2034. This report on global functional shots market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global functional ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings