Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Rtds in Norway

    ... products are now placed side by side on the shelves of supermarkets, reflecting the growing overlap of their consumer groups. However, the RTDs category did see growth slow down during 2022, mainly as a result ... Read More

  • Rtds in Costa Rica

    ... seltzers. Parents also like RTDs as introductory drinks for their teenagers, as they come in cans and the portion can be controlled. In addition, as the drink is pre-mixed, the amount of alcoholic content is ... Read More

  • Rtds in Belgium

    ... Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It ... Read More

  • Rtds in Bosnia and Herzegovina

    ... with both channels suffering as a result. RTDs are already considered an expensive alcoholic drink in Bosnia and Herzegovina and are unaffordable to the vast majority of consumers. With so many consumers struggling with finances ... Read More

  • Rtds in Bulgaria

    ... pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, the category was hampered by inflation and a reduction in consumer purchase power in 2022. On the other hand, current value sales saw ... Read More

  • Rtds in Peru

    ... local and foreign companies, which have found opportunities to launch various innovations and brand extensions. At the local level, Cartavio increased its presence in the modern channel during 2022, launching Hit and Wild in cans, ... Read More

  • Rtds in Poland

    ... attributed to the lifting of COVID-19 restrictions and the subsequent reopening of on-trade establishments, which could operate without limits. The sales of RTDs in the on-trade saw a substantial increase, by contrast, though this wasn't ... Read More

  • Rtds in Serbia

    ... more time outside the home socialising and going to on-trade establishments. Busy consumers are attracted to RTDs which are seen as suitable for on-the-go consumption. Wine-based RTDs enjoys the greater volume share, but the category ... Read More

  • Rtds in Romania

    ... established spirits brands that already enjoy high visibility and popularity among consumers. This positive growth trend has been inextricably tied to the burgeoning cocktail culture, which is making its presence felt not just in bars ... Read More

  • Rtds in Kenya

    ... offerings to this demographic. A focus on flavoured beverages is proving key strategy for capturing market share and driving revenue growth in RTDs. Euromonitor International's RTDs in Kenya report offers a comprehensive guide to the ... Read More

  • Rtds in Slovakia

    ... power of Slovak consumers, both volume and value sales of RTDs remained in positive growth territory. This growth can be attributed to an improved product assortment of spirit-based and wine-based RTDs. The category benefited from ... Read More

  • Rtds in Sweden

    ... restaurants. RTDs are often enjoyed socially and therefore with life slowly returning to normality, this boosted on-trade sales. However, as sales returned to the on-trade this had a negative impact on off-trade volume sales, with ... Read More

  • Rtds in the United Kingdom

    ... volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%) compared to on-trade (23%). The latter’s impressive growth was due to the fact that 2022 was the first year ... Read More

  • Rtds in South Africa

    ... they each produced conveniently packaged beverages with low 5% ABV, targeting the growing consumer group demanding low/no alcohol. SAB’s Black Crown (a gin and tonic RTD) appeals to the gin trend, while Coca-Cola’s Topo Chico ... Read More

  • Rtds in Finland

    ... Companies are combining flavours and concepts to create unique offerings. For example, Loimaa Rose-Gin Lonkero 5.0% combines the trendy rosé wine with a long drink, catering to consumer preferences. The competition in this segment is ... Read More

  • Rtds in New Zealand

    ... toward children, and contributing to alcohol-related harm, the category has experienced a significant repositioning led by players like Pal's. Emphasising health and wellness, these brands offer low-sugar drinks made from natural ingredients, thereby revitalising the ... Read More

  • Rtds in Kazakhstan

    ... novelties needed to attract consumers and boost flagging sales. Traditionally, the category has been perceived simply as an affordable way to drink alcohol, with current trends in the consumer audience leaning more towards drink experiences, ... Read More

  • Rtds in the Netherlands

    ... decline in sales seen in 2020. Despite this, the on-trade channel still only accounts for a relatively small share of total volume sales compared to the retail channel. There were also significant differences in the ... Read More

  • Rtds in Tunisia

    ... opportunity for other RTDs to make gains in the off-trade. Smirnoff Ice is often referred to as a ‘girly’ drink as it is heavily consumed by women. This attitude has been present in Tunisia for ... Read More

  • Rtds in Guatemala

    ... reach in modern, traditional and on-trade channels to establish a strong position in the market. The brand has also been backed by a robust marketing campaign which accompanied the launch of the brand. The brand ... Read More

  • Rtds in Morocco

    ... number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing any ... Read More

  • Rtds in Ireland

    ... which were now able to operate at full capacity without the need for social distancing or vaccine passports, fuelling on-trade demand. Nevertheless, RTDs still had a far lower level of on-trade volume sales than beer ... Read More

  • Rtds in the Philippines

    ... decline. Strong on-trade value sales growth was enjoyed by spirit-based and wine-based RTDs. This regrowth was bolstered by an expanded distribution of brands like Tanduay Ice, which effectively capitalised on increased consumer spending within on-trade ... Read More

  • Global Ready-to-Drink Tea Market - 2023-2030

    ... is expected to exhibit a CAGR of 6.2% during the forecast period 2023-2030. Ready-to-drink tea is a popular beverage category that includes a variety of Tea-based beverages with different Tea flavor profiles. Sweetened and unsweetened ... Read More

  • Global Sports Drink Market - 2023-2030

    ... is growing at a CAGR of 4.8% during the forecast period 2023-2030. Sports drinks are performance-enhancing beverages specifically formulated to help athletes and individuals involved in physical activities rehydrate, replenish electrolytes, and provide energy during ... Read More

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