Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Global Sports Drink Market - 2023-2030

    ... is growing at a CAGR of 4.8% during the forecast period 2023-2030. Sports drinks are performance-enhancing beverages specifically formulated to help athletes and individuals involved in physical activities rehydrate, replenish electrolytes, and provide energy during ... Read More

  • Rtds in Egypt

    ... Euromonitor International's RTDs in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the ... Read More

  • Rtds in Denmark

    ... all remaining COVID-19 restrictions in February 2022. Bacardi Breezer, Smirnoff Ice and Shaker continued to dominate the RTD landscape in Denmark as all three brands enjoy high levels of brand recognition, consumer loyalty, and wide ... Read More

  • Rtds in Ecuador

    ... fresh message to engage its audience. Switch is a well-known spirit-based RTD in Ecuador, with a low price positioning appealing to university students subsiding on small budgets. A variety of flavours are available including Bongo ... Read More

  • Rtds in Portugal

    ... existing products and/or different flavours. They also explored the convenience aspect by offering options that could be consumed on the go or anywhere. In 2022, the category also benefited from a long, hot summer, the ... Read More

  • Rtds in Canada

    ... base, the category is benefiting from its popularity among the Gen Z demographic. This generation has a preference for new and innovative flavours, prompting manufacturers to continuously introduce new products. For example, the well-known juice ... Read More

  • Rtds in Greece

    ... the review period. The brand was mostly available in the on-trade channel, but by the end of 2022 it started to be introduced in off-trade outlets as well. The new Chandon offering is a ready-to-drink ... Read More

  • Rtds in Israel

    ... ingredients to make cocktails and would invite friends and family over for cocktail-making sessions. This led to a large increase in sales of popular bases for cocktails such as gin and tequila. Indeed, this trend ... Read More

  • Rtds in Bolivia

    ... occupy a niche segment, primarily appealing to individuals who have travelled abroad and wish to continue enjoying these products locally. Additionally, there is a subset of consumers who stay informed about international trends through cable ... Read More

  • Rtds in Malaysia

    ... benefited from the lifting of restrictions on bars/pubs and nightclubs and resurgent demand through the foodservice channel. Some consumers were attracted to the affordability of wine-based RTDs with many households seeing their incomes squeezed due ... Read More

  • Rtds in Argentina

    ... Meet, a hard seltzer RTD in June 2022. The new brand is a combination of sparkling water, fruit juice and alcohol content of less than 5%. The product is advertised as gluten-free with 99 calories ... Read More

  • Rtds in Indonesia

    ... recent years. Sales of RTDs have been on a trend of general decline ever since the presidential regulation in 2015 prohibited all alcoholic drinks sales in convenience stores, with this channel having previously been key ... Read More

  • Rtds in Hong Kong, China

    ... to normal. On-trade volume sales increased in 2022, with outlets seeing a rise in footfall as the pandemic situation improved, leading more people to go out to bars and pubs for enjoyment. This led many ... Read More

  • Rtds in France

    ... 2021 due to the pandemic lockdowns and restrictions, along with excellent weather from June to September, which acted in favour sales of RTD spritz and sangria – the two most valuable products of the category, ... Read More

  • Rtds in South Korea

    ... such as Independent Liquor Korea and Lotte Asahi Liquor, only launched several new products and invested minimum marketing in 2022, they reviewed their portfolios and ran aggressive marketing campaigns for reduced sugar drinks. Euromonitor International's ... Read More

  • Rtds in Chile

    ... therefore demand. For RTDs, inflation had a stronger impact in terms of unit prices compared to the overall local industry (a 17% rise in total value RSP compared to 15%). This negatively impacted demand for ... Read More

  • Rtds in Singapore

    ... by operators to encourage dining-in further drove the growth in the on-trade. Moreover, the approachable nature of RTDs further encouraged consumer interest. The majority of RTDs have primarily been designed to attract the younger generation ... Read More

  • Rtds in the United Arab Emirates

    ... with fruit flavours, such as strawberry, orange, pineapple, grapefruit, watermelon. They also feature popular cocktails, such as Mojito and Piña Colada. Both are available in single-serve cans as well as 700 ml bottle to share. ... Read More

  • Rtds in Italy

    ... other hand, on-trade demand continued to see a strong recovery, despite competition from bar-made cocktails. These polarised performances were driven by consumers returning to out-of-home activities and to the re-opening of non-dining nightlife on-trade establishments ... Read More

  • Rtds in the US

    ... and still largest product type within RTDs, hard seltzers no longer elicit the same excitement as they did in the past five years, due to several factors. First, inflation brought higher costs for consumers even ... Read More

  • Rtds in Japan

    ... biggest reason for the decline was a partial reversal of the increase in demand for home consumption which was seen after the outbreak of the pandemic. In March 2022, Japan ended the COVID-19 quasi-emergency in ... Read More

  • Rtds in Mexico

    ... consumers were more cautious with their spending, and some of them had to limit their consumption of discretionary items. However, RTDs maintained a solid total volume positive performance during the year. This might be explained ... Read More

  • Rtds in the United Arab Emirates

    ... with fruit flavours, such as strawberry, orange, pineapple, grapefruit, watermelon. They also feature popular cocktails, such as Mojito and Piña Colada. Both are available in single-serve cans as well as 700 ml bottle to share. ... Read More

  • Rtds in Thailand

    ... prior to the pandemic. Despite the maturity of the RTDs category, consumers have been increasingly consuming the product since the lockdown ended, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their ... Read More

  • US Beverage Market Outlook 2023: Inflation, Home Delivery, Health Halos & Other Trends

    ... the table. The COVID-19 pandemic put a hold on many product innovations, but as the world returns to normal, there is an increasing opportunity for companies to invest in new product innovations, such as ingredient ... Read More

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