Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Rtds in Estonia

    ... RTDs are losing sales to cocktails. The Coronavirus (COVID-19) pandemic saw a trend towards mixing cocktails at home, while there is a burgeoning cocktail trend in the on-trade channel. Younger consumers of legal drinking age ... Read More

  • Rtds in Lithuania

    ... sugar level in these drinks. Concerns over rising obesity and diabetes levels alongside the influence of the pandemic have all served to push consumers away from RTDs, which many people also perceive to be full ... Read More

  • Rtds in Latvia

    ... where local manufacturers have carved out strong positions. RTDs witnessed strong growth in the on-trade as the category continued to rebound from its poor showing at the peak of the COVID-19 pandemic in 2020. However, ... Read More

  • On-the-Go Breakfast Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

    ... fast-paced urban lifestyle and longer commuting times have made it challenging for city dwellers to enjoy leisurely breakfasts. As a result, the demand for on-the-go breakfast options is on the rise, driven by nuclear families, ... Read More

  • Rtds in Taiwan

    ... market, with those seeking healthier options or aligning to “sober socialising” choosing low/no ABV RTD drinks. Consequently, the landscape has started to see an increase in the number of different RTD options, such as beer ... Read More

  • Global Electrolyte Drinks Market - 2023-2030

    ... growing at a CAGR of 5.7% during the forecast period 2023-2030. Hydration beverages, including electrolyte drinks, are gaining traction as consumers recognize the importance of maintaining optimal hydration levels for overall health and well-being. Rehydration ... Read More

  • Alcoholic Drinks Market Forecasts to 2030 – Global Analysis By Product Type (Hard Seltzer, Beer, Spirits, Wine, Cider, RTD pre-mixes and Other Product Types), Distribution Channel and By Geography

    ... Alcoholic Drinks Market is accounted for $1,826.3 million in 2023 and is expected to reach $4,113.8 million by 2030 growing at a CAGR of 12.3% during the forecast period. Alcoholic beverages are alcoholic beverages made ... Read More

  • Rtds in Australia

    ... impact of COVID-19, as by far the dominant channel for RTDs is the off-trade, so the loss of on-trade sales did not have a significant negative impact, and total volume sales increased throughout the review ... Read More

  • Rtds in China

    ... in China witnessed a significant shift in consumption patterns, with a discernible transition from on-trade to off-trade in 2022. This shift was triggered by the restrictive measures imposed in response to the pandemic, which had ... Read More

  • Nigeria Yogurt Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

    ... reach US$ 273.3 Billion by 2028, exhibiting a growth rate (CAGR) of 10.17% during 2023-2028. Yogurt drink refers to a coagulated dairy-based beverage that is prepared by fermenting milk with microorganism cultures like Lactobacillus bulgaricus ... Read More

  • Ready to Drink Tea and Coffee Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

    ... Looking forward, IMARC Group expects the market to reach US$ 151.5 Billion by 2028, exhibiting a growth rate (CAGR) of 7.86% during 2023-2028. The increasing demand for RTD beverages, rising number of cafeterias, and the ... Read More

  • Rtds in Cameroon

    ... with the other most notable brand being Orijin from Guinness Cameroon SA (which also represents Smirnoff Black Ice in the category). Beyond these names, the remainder of shares are held by unbranded “others”. Euromonitor International's ... Read More

  • Rtds in Nigeria

    ... in 2022, particularly high inflation, which impacted consumers’ spending power, a slight decline was seen in this year. RTDs is particularly vulnerable to economic shocks, as during hard economic times, price-sensitive local consumers tend to ... Read More

  • North America Probiotics Market Outlook, 2028

    ... people in North America incorporate probiotics into their daily routines to promote overall wellness. North America has been at the forefront of conducting clinical research on probiotics. Numerous studies have investigated the efficacy of different ... Read More

  • Rtds in Germany

    ... RTDs are mostly sold through off-trade channels, the recovery of on-trade sales had a marginal impact on the category. Euromonitor International's RTDs in Germany report offers a comprehensive guide to the size and shape of ... Read More

  • Rtds in Austria

    ... and became more adventurous in experimenting with new cocktail and long drink ingredients. The industry responded swiftly to this heightened demand by introducing a significant number of new RTD products in 2022. Euromonitor International's RTDs ... Read More

  • Rtds in Hungary

    ... spending decisions, as these products are comparatively expensive, and at the retail level – where consumption is heavily concentrated – spirits mixed with soft drinks provide a much more economical substitute. It was also negatively ... Read More

  • Rtds in Azerbaijan

    ... drink and, in 2022, it received a new breath of fresh air with the launch of the new brand Rio by A+Co MMC. Rio is a new line of “cocktails” containing only 5% alcohol, made ... Read More

  • Rtds in Dominican Republic

    ... growth. However, in spite of this significant growth, growth was significantly lower than previous years, as high inflation, caused by an energy crisis stemming from the Ukraine, dampened volume sales somewhat. Euromonitor International's RTDs in ... Read More

  • Rtds in Croatia

    ... successful tourist season and the return of music festivals, especially electronic music festivals in the south coast of Croatia. Euromonitor International's RTDs in Croatia report offers a comprehensive guide to the size and shape of ... Read More

  • Rtds in Brazil

    ... the main issues is the relatively high unit prices of such products, which are often similar to those of premium beer. In the economic crisis in 2022, when consumers’ budgets were under pressure, discretionary products ... Read More

  • Rtds in Colombia

    ... Alcoholes de Antioquia launched Barú, initially in the Caribbean Coast and then expanding to other regions. Corona Tropical entered in mid-2022 backed by strong promotional activity and good visibility at point of sale. Owned by ... Read More

  • Rtds in the Czech Republic

    ... restrictions and the return to more active social lives, with socialising being key to sales of RTDs. While growth was mainly fuelled by a recovery in on-trade demand, sales were also supported by RTDs seeing ... Read More

  • Rtds in Uruguay

    ... a whole. Growth has been in line with the trend towards cocktails and more sophisticated drinks amongst younger consumers of legal drinking age. Moreover, the prominent health and wellness trend has encouraged young people of ... Read More

  • Rtds in Slovenia

    ... core business of bottled water to launch spirit-based RTDs. Dana offers four different cocktails including Mojito, Pina Colada, Sex on the Beach and Mai Tai. Euromonitor International's RTDs in Slovenia report offers a comprehensive guide ... Read More

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