Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Rtds in Sweden

    ... restaurants. RTDs are often enjoyed socially and therefore with life slowly returning to normality, this boosted on-trade sales. However, as sales returned to the on-trade this had a negative impact on off-trade volume sales, with ... Read More

  • Rtds in the United Kingdom

    ... volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%) compared to on-trade (23%). The latter’s impressive growth was due to the fact that 2022 was the first year ... Read More

  • Rtds in South Africa

    ... they each produced conveniently packaged beverages with low 5% ABV, targeting the growing consumer group demanding low/no alcohol. SAB’s Black Crown (a gin and tonic RTD) appeals to the gin trend, while Coca-Cola’s Topo Chico ... Read More

  • Rtds in Finland

    ... Companies are combining flavours and concepts to create unique offerings. For example, Loimaa Rose-Gin Lonkero 5.0% combines the trendy rosé wine with a long drink, catering to consumer preferences. The competition in this segment is ... Read More

  • Rtds in New Zealand

    ... toward children, and contributing to alcohol-related harm, the category has experienced a significant repositioning led by players like Pal's. Emphasising health and wellness, these brands offer low-sugar drinks made from natural ingredients, thereby revitalising the ... Read More

  • Rtds in Kazakhstan

    ... novelties needed to attract consumers and boost flagging sales. Traditionally, the category has been perceived simply as an affordable way to drink alcohol, with current trends in the consumer audience leaning more towards drink experiences, ... Read More

  • Rtds in the Netherlands

    ... decline in sales seen in 2020. Despite this, the on-trade channel still only accounts for a relatively small share of total volume sales compared to the retail channel. There were also significant differences in the ... Read More

  • Rtds in Tunisia

    ... opportunity for other RTDs to make gains in the off-trade. Smirnoff Ice is often referred to as a ‘girly’ drink as it is heavily consumed by women. This attitude has been present in Tunisia for ... Read More

  • Rtds in Guatemala

    ... reach in modern, traditional and on-trade channels to establish a strong position in the market. The brand has also been backed by a robust marketing campaign which accompanied the launch of the brand. The brand ... Read More

  • Rtds in Morocco

    ... number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing any ... Read More

  • Rtds in Ireland

    ... which were now able to operate at full capacity without the need for social distancing or vaccine passports, fuelling on-trade demand. Nevertheless, RTDs still had a far lower level of on-trade volume sales than beer ... Read More

  • Rtds in the Philippines

    ... decline. Strong on-trade value sales growth was enjoyed by spirit-based and wine-based RTDs. This regrowth was bolstered by an expanded distribution of brands like Tanduay Ice, which effectively capitalised on increased consumer spending within on-trade ... Read More

  • Global Ready-to-Drink Tea Market - 2023-2030

    ... is expected to exhibit a CAGR of 6.2% during the forecast period 2023-2030. Ready-to-drink tea is a popular beverage category that includes a variety of Tea-based beverages with different Tea flavor profiles. Sweetened and unsweetened ... Read More

  • Global Sports Drink Market - 2023-2030

    ... is growing at a CAGR of 4.8% during the forecast period 2023-2030. Sports drinks are performance-enhancing beverages specifically formulated to help athletes and individuals involved in physical activities rehydrate, replenish electrolytes, and provide energy during ... Read More

  • Rtds in Egypt

    ... Euromonitor International's RTDs in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the ... Read More

  • Rtds in Denmark

    ... all remaining COVID-19 restrictions in February 2022. Bacardi Breezer, Smirnoff Ice and Shaker continued to dominate the RTD landscape in Denmark as all three brands enjoy high levels of brand recognition, consumer loyalty, and wide ... Read More

  • Rtds in Ecuador

    ... fresh message to engage its audience. Switch is a well-known spirit-based RTD in Ecuador, with a low price positioning appealing to university students subsiding on small budgets. A variety of flavours are available including Bongo ... Read More

  • Rtds in Portugal

    ... existing products and/or different flavours. They also explored the convenience aspect by offering options that could be consumed on the go or anywhere. In 2022, the category also benefited from a long, hot summer, the ... Read More

  • Rtds in Canada

    ... base, the category is benefiting from its popularity among the Gen Z demographic. This generation has a preference for new and innovative flavours, prompting manufacturers to continuously introduce new products. For example, the well-known juice ... Read More

  • Rtds in Greece

    ... the review period. The brand was mostly available in the on-trade channel, but by the end of 2022 it started to be introduced in off-trade outlets as well. The new Chandon offering is a ready-to-drink ... Read More

  • Rtds in Israel

    ... ingredients to make cocktails and would invite friends and family over for cocktail-making sessions. This led to a large increase in sales of popular bases for cocktails such as gin and tequila. Indeed, this trend ... Read More

  • Rtds in Bolivia

    ... occupy a niche segment, primarily appealing to individuals who have travelled abroad and wish to continue enjoying these products locally. Additionally, there is a subset of consumers who stay informed about international trends through cable ... Read More

  • Rtds in Malaysia

    ... benefited from the lifting of restrictions on bars/pubs and nightclubs and resurgent demand through the foodservice channel. Some consumers were attracted to the affordability of wine-based RTDs with many households seeing their incomes squeezed due ... Read More

  • Rtds in Argentina

    ... Meet, a hard seltzer RTD in June 2022. The new brand is a combination of sparkling water, fruit juice and alcohol content of less than 5%. The product is advertised as gluten-free with 99 calories ... Read More

  • Rtds in Indonesia

    ... recent years. Sales of RTDs have been on a trend of general decline ever since the presidential regulation in 2015 prohibited all alcoholic drinks sales in convenience stores, with this channel having previously been key ... Read More

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