Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Rtds in Nigeria

    ... in 2022, particularly high inflation, which impacted consumers’ spending power, a slight decline was seen in this year. RTDs is particularly vulnerable to economic shocks, as during hard economic times, price-sensitive local consumers tend to ... Read More

  • North America Probiotics Market Outlook, 2028

    ... people in North America incorporate probiotics into their daily routines to promote overall wellness. North America has been at the forefront of conducting clinical research on probiotics. Numerous studies have investigated the efficacy of different ... Read More

  • Rtds in Germany

    ... RTDs are mostly sold through off-trade channels, the recovery of on-trade sales had a marginal impact on the category. Euromonitor International's RTDs in Germany report offers a comprehensive guide to the size and shape of ... Read More

  • Rtds in Austria

    ... and became more adventurous in experimenting with new cocktail and long drink ingredients. The industry responded swiftly to this heightened demand by introducing a significant number of new RTD products in 2022. Euromonitor International's RTDs ... Read More

  • Rtds in Hungary

    ... spending decisions, as these products are comparatively expensive, and at the retail level – where consumption is heavily concentrated – spirits mixed with soft drinks provide a much more economical substitute. It was also negatively ... Read More

  • Rtds in Azerbaijan

    ... drink and, in 2022, it received a new breath of fresh air with the launch of the new brand Rio by A+Co MMC. Rio is a new line of “cocktails” containing only 5% alcohol, made ... Read More

  • Rtds in Dominican Republic

    ... growth. However, in spite of this significant growth, growth was significantly lower than previous years, as high inflation, caused by an energy crisis stemming from the Ukraine, dampened volume sales somewhat. Euromonitor International's RTDs in ... Read More

  • Rtds in Croatia

    ... successful tourist season and the return of music festivals, especially electronic music festivals in the south coast of Croatia. Euromonitor International's RTDs in Croatia report offers a comprehensive guide to the size and shape of ... Read More

  • Rtds in Brazil

    ... the main issues is the relatively high unit prices of such products, which are often similar to those of premium beer. In the economic crisis in 2022, when consumers’ budgets were under pressure, discretionary products ... Read More

  • Rtds in Colombia

    ... Alcoholes de Antioquia launched Barú, initially in the Caribbean Coast and then expanding to other regions. Corona Tropical entered in mid-2022 backed by strong promotional activity and good visibility at point of sale. Owned by ... Read More

  • Rtds in the Czech Republic

    ... restrictions and the return to more active social lives, with socialising being key to sales of RTDs. While growth was mainly fuelled by a recovery in on-trade demand, sales were also supported by RTDs seeing ... Read More

  • Rtds in Uruguay

    ... a whole. Growth has been in line with the trend towards cocktails and more sophisticated drinks amongst younger consumers of legal drinking age. Moreover, the prominent health and wellness trend has encouraged young people of ... Read More

  • Rtds in Slovenia

    ... core business of bottled water to launch spirit-based RTDs. Dana offers four different cocktails including Mojito, Pina Colada, Sex on the Beach and Mai Tai. Euromonitor International's RTDs in Slovenia report offers a comprehensive guide ... Read More

  • Rtds in North Macedonia

    ... lower alcohol content that are pre-mixed with juice or cola flavours. Euromonitor International's RTDs in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Rtds in Norway

    ... products are now placed side by side on the shelves of supermarkets, reflecting the growing overlap of their consumer groups. However, the RTDs category did see growth slow down during 2022, mainly as a result ... Read More

  • Rtds in Costa Rica

    ... seltzers. Parents also like RTDs as introductory drinks for their teenagers, as they come in cans and the portion can be controlled. In addition, as the drink is pre-mixed, the amount of alcoholic content is ... Read More

  • Rtds in Belgium

    ... Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It ... Read More

  • Rtds in Bosnia and Herzegovina

    ... with both channels suffering as a result. RTDs are already considered an expensive alcoholic drink in Bosnia and Herzegovina and are unaffordable to the vast majority of consumers. With so many consumers struggling with finances ... Read More

  • Rtds in Bulgaria

    ... pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, the category was hampered by inflation and a reduction in consumer purchase power in 2022. On the other hand, current value sales saw ... Read More

  • Rtds in Peru

    ... local and foreign companies, which have found opportunities to launch various innovations and brand extensions. At the local level, Cartavio increased its presence in the modern channel during 2022, launching Hit and Wild in cans, ... Read More

  • Rtds in Poland

    ... attributed to the lifting of COVID-19 restrictions and the subsequent reopening of on-trade establishments, which could operate without limits. The sales of RTDs in the on-trade saw a substantial increase, by contrast, though this wasn't ... Read More

  • Rtds in Serbia

    ... more time outside the home socialising and going to on-trade establishments. Busy consumers are attracted to RTDs which are seen as suitable for on-the-go consumption. Wine-based RTDs enjoys the greater volume share, but the category ... Read More

  • Rtds in Romania

    ... established spirits brands that already enjoy high visibility and popularity among consumers. This positive growth trend has been inextricably tied to the burgeoning cocktail culture, which is making its presence felt not just in bars ... Read More

  • Rtds in Kenya

    ... offerings to this demographic. A focus on flavoured beverages is proving key strategy for capturing market share and driving revenue growth in RTDs. Euromonitor International's RTDs in Kenya report offers a comprehensive guide to the ... Read More

  • Rtds in Slovakia

    ... power of Slovak consumers, both volume and value sales of RTDs remained in positive growth territory. This growth can be attributed to an improved product assortment of spirit-based and wine-based RTDs. The category benefited from ... Read More

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