Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Portugal

    ... increasingly busy lifestyles, boosting demand for “ready-to-drink” products, fuelling sales of RTD coffee. The entrance of new players and growing offerings from private labels has been aiding the category while expanding the consumer base. A ... Read More

  • RTD Coffee in Bulgaria

    ... relatively low base. Such positive growth continues in 2023. Euromonitor International's RTD Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More

  • RTD Tea in Egypt

    ... in the local soft drinks market. Even with the emergence of cheaper varieties from domestic manufacturers in recent years, unit prices for these products are still considered to be relatively high, especially as compared to ... Read More

  • RTD Coffee in Israel

    ... the retailer advertises that it uses 100% Arabica beans. Shufersal launched four flavours - Light, Latte, Cappuccino, and Espresso – as it looked to target the growing consumer interest in RTD coffee in the Israeli ... Read More

  • RTD Coffee in Ireland

    ... refreshing caffeinated options have led to increased demand. The relatively high temperatures in summer also helped the category to continue to post strong sales growth in 2023. As a coffee shop culture continues to develop ... Read More

  • RTD Tea in Poland

    ... seasonal drink, with high dependency on promotional activities from players in the category. As many producers were focused on cost savings, marketing activities and new product development was mostly put on pause. Euromonitor International's RTD ... Read More

  • RTD Tea in Israel

    ... Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax lowered prices in the RTD tea market, for both regular and reduced sugar products. ... Read More

  • RTD Tea in Bulgaria

    ... associated with summer, such as pear and plum, to encourage year-round consumption. For example, Xixo by Hell Energy Drinks has launched a pear and black tea variant aimed at being enjoyed throughout the year. Euromonitor ... Read More

  • RTD Coffee in Finland

    ... production costs, deterring some consumers. Nevertheless, RTD coffee is a desirable product in Finland, as it offers convenience and taps into on-the-go drinking occasions. In 2023, sales have been boosted by new products, flavours, vegan ... Read More

  • RTD Tea in Finland

    ... affordable RTD tea products and taking advantage of special offers. Price competition has intensified in this category with the domestic brand Puhdistamo offering special offers online when purchasing a pack of 12 kombuchas. Private label ... Read More

  • RTD Tea in Greece

    ... less impacted by the cut in consumer spending that is challenging most soft drinks categories. The decline in retail volume is somewhat driven by the unfavourable weather in 2023. RTD tea consumption is very seasonal ... Read More

  • 2023 Beverage Packaging in the U.S.

    ... it the most comprehensive research report available. It covers beverage-packaging issues, trends and innovations by category and by beverage type. It also includes discussion of leading beverage packaging companies, their history and products. It discusses ... Read More

  • RTD Tea in the US

    ... demographics, with varying levels of sugar content. Although individual brands may rise or fall, overall volumes tend to remain relatively consistent. However, due to supply chain issues and inflation, the category is beginning to experience ... Read More

  • RTD Tea in Italy

    ... thus placing further downwards pressure on the category in light of consumers’ price-sensitivity. We also note that, following several years of strong growth, the healthy/refreshing positioning, boosted by RTD tea, seems to have become less ... Read More

  • RTD Tea in the Philippines

    ... which led to an increased incidence of impulse purchases through retail, as individuals stopped off at sari-sari stores or convenience stores on their way to school or work. Unlike powder concentrates, RTD tea is suitable ... Read More

  • RTD Coffee in Italy

    ... culture in Italy. Indeed, the traditional coffee culture in Italy has existed for the last 150 years. Fresh ground coffee remains the most popular type of coffee, with most Italians being quite conservative in terms ... Read More

  • Ready to Drink (RTD) Tea And Coffee Global Market Briefing 2023

    ... 2012 to $48.15 billion in 2022 at a compound annual growth rate (CAGR) of 3.95%. The global ready to drink (rtd) tea and coffee market is expected to grow from $48.15 billion in 2022 to ... Read More

  • RTD Coffee in the Philippines

    ... (and to a lesser degree, small local grocers and hypermarkets), RTD coffee products contributed to the increasingly hectic lifestyles of students and young professionals, who actively sought out a quick and convenient sources of energy ... Read More

  • RTD Coffee in the US

    ... that were sweetened. Starbucks Frappuccino is the leading brand in this segment, and played a critical role in building sales of RTD coffee in the US. However, this segment is the most mature and high ... Read More

  • RTD Tea in Vietnam

    ... is thanks to the burgeoning health and wellness trend in Vietnam, with some consumers switching to the category from other soft drinks such as carbonates. In Vietnam, the majority of consumers believe RTD tea made ... Read More

  • RTD Tea in Colombia

    ... production costs (such as for packaging and energy). As a result, some players have been compelled to pass on these higher costs to consumers, leading to an increase in the average unit price and modest ... Read More

  • Asia Pacific RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type (Malt Based, Tequila Based, Vodka Based, Whiskey Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

    ... and Hypermarkets, Specialty Stores, Online Retail, and Others) The Asia Pacific RTD cocktails market was valued at US$ 5,498.07 million in 2022 and is expected to reach US$ 20,616.63 million by 2030; it is estimated ... Read More

  • RTD Tea in Spain

    ... indication of this positivity came in 2023 with the launch of Fuze Tea by Cía Servicios de Bebidas Refrescantes (The Coca-Cola Co) in the country. This low calorie offer was initially available in two black ... Read More

  • North America RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type (Malt Based, Tequila Based, Vodka Based, Whiskey Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

    ... and Hypermarkets, Specialty Stores, Online Retail, and Others) The North America RTD cocktails market was valued at US$ 9,724.73 million in 2022 and is expected to reach US$ 19,123.71 million by 2030; it is estimated ... Read More

  • Europe RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type (Malt Based, Tequila Based, Vodka Based, Whiskey Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

    ... Hypermarkets, Specialty Stores, Online Retail, and Others) The Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030; it is estimated to grow ... Read More

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