Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Hong Kong, China

    ... Many local office workers are increasingly finding on-trade coffee prices unreasonable, making RTD coffee a more economical alternative, often at nearly half the cost. As the prices of everyday items rise, consumers are increasingly swayed ... Read More

  • RTD Tea in Portugal

    ... as consumers become more health-conscious and seek products that align with their wellness goals. Kombucha offers consumers a probiotic-rich drink with digestive and immunity benefits. Although per capita consumption of Kombucha in Portugal remains relatively ... Read More

  • RTD Coffee in Hungary

    ... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More

  • RTD Coffee in Peru

    ... pre-pandemic years, when brands such as Starbucks, particularly with its Frappuccino versions, enjoyed greater visibility and market presence. However, the economic landscape, coupled with the strong growth of other beverage categories, has led to a ... Read More

  • RTD Tea in Spain

    ... on-trade. Growth is set to be strongest in carbonated RTD tea and kombucha, although from a low base, whilst reduced sugar still RTD tea is expected to perform better than regular still RTD tea. These ... Read More

  • RTD Coffee in Romania

    ... Romania has had a significant impact on the demand for RTD coffee products. With an expanding number of cafés and a marked rise in home consumption, coffee has become a daily staple in many Romanians’ ... Read More

  • RTD Tea in Peru

    ... increasingly sought out alternative hydration options, with Still RTD Tea emerging as a popular choice. Leading brands such as Free Tea (Aje Group) have maintained strong market presence, benefiting from distribution across both traditional and ... Read More

  • RTD Coffee in Portugal

    ... shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with Nescafé Latte's launch and a Delta Go Chill new flavour. One of the key market trends in Portugal is convenience, ... Read More

  • RTD Tea in the Netherlands

    ... the year. Dutch consumers like to buy RTD tea at discounted prices and rely on promotions, especially in still RTD tea, where consumers like to buy in bulk during ‘buy one get one free’ promotions. ... Read More

  • RTD Coffee in the Philippines

    ... in convenience stores and supermarkets ( and to a lesser degree, small local grocers and hypermarkets), RTD coffee products are compatible with the increasingly hectic lifestyles of students and young professionals, who view these offerings ... Read More

  • RTD Tea in Bulgaria

    ... negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially ... Read More

  • RTD Tea in Finland

    ... benefits, and premium ingredients to meet the demands of modern, health-conscious consumers. Euromonitor International's RTD Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • RTD Coffee in Australia

    ... in the on-trade channel have shifted consumer preferences towards more affordable options, boosting RTD coffee's appeal as a viable alternative. Dominated by major names such as Frucor Suntory’s Boss and Hunt and Brew, RTD coffee ... Read More

  • RTD Tea in Australia

    ... sparkling flavoured bottled water, RTD tea brands are leveraging tea drinkers' preference for familiar flavours to build share. Many brands are also aligning with health and wellness trends, launching reduced or no sugar carbonated RTD ... Read More

  • RTD Coffee in Italy

    ... coffee (a very niche category until 2021), which was driven by the dynamic growth and development of Starbucks’ range of RTD coffee. In 2024, as prices stabilised, sales grew at a higher rate in off-trade ... Read More

  • RTD Tea in Italy

    ... to off-trade volume sales of RTD tea with sales also benefiting from the relatively healthy and refreshing positioning of these products. Nonetheless, at the same time, strong competition from other categories including energy drinks, sport ... Read More

  • RTD Coffee in Finland

    ... increasingly drawn to value-added features, such as health and wellness benefits, functional ingredients, and extra caffeine boosts. New product launches in 2024 responded to these preferences, offering a range of innovations catering to taste and ... Read More

  • RTD Coffee in Saudi Arabia

    ... country’s deep-rooted cultural affinity for coffee, which remains an integral part of daily life and social interactions. Coffee consumption in Saudi Arabia is not just a habit; it is a tradition that transcends generations, with ... Read More

  • RTD Tea in the Philippines

    ... of unit price hikes, the return to normal, fast-paced lifestyles has driven an increase in impulse purchases, as consumers stop by sari-sari stores or convenience stores on their way to school or work. Unlike powder ... Read More

  • RTD Coffee in Bulgaria

    ... in on-trade terms at the end of the review period. Financial concerns prompted consumers to reduce their expenditure on or avoid non-essential items and seek alternatives to higher-priced offerings like RTD coffee. The continued expansion ... Read More

  • RTD Tea in Saudi Arabia

    ... demand for cold and hydrating beverages, making RTD tea a popular choice for refreshment and hydration. Still RTD tea continues to dominate the market, with other segments like carbonated RTD tea and kombucha yet to ... Read More

  • RTD Tea in France

    ... a confluence of factors, from the poor weather for part of the year, with warm weather key to the consumption of RTD tea, through to inflationary pressures and high unit prices. We also note a ... Read More

  • RTD Coffee in France

    ... Indeed, it is noted that RTD coffee is becoming less popular due to the high costs of packaging, sugar, and the coffee itself pushing up unit prices. Added to which, RTD coffee faces direct competition ... Read More

  • RTD Tea in Greece

    ... early with high temperatures during the spring months, which had a positive impact upon sales of RTD Tea. The longer duration of hotter weather has helped to tackle the category’ seasonality issue, which is normally ... Read More

  • RTD Tea in Denmark

    ... growth, while reduced-sugar RTD tea has maintained a positive trajectory, highlighting the ongoing consumer interest in wellness-oriented beverages. The shift towards health-conscious alternatives has, however, been accompanied by a decline in traditional, high-sugar RTD tea ... Read More

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