Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
...Show More ...Show Less


Ready to Drink Industry Research & Market Reports

  • RTD Tea in Nigeria

    ... devaluation, resulting in heightened production costs. Despite these challenges, the company remained committed to supporting the brand through continued advertising efforts and a robust distribution network. Euromonitor International's RTD Tea in Nigeria report offers a ... Read More

  • RTD Coffee in South Korea

    ... coffee shops. This trend prompted both traditional coffee beverage companies such as Dong Suh and Lotte Chilsung, and coffee shop franchises such as Twosome Place, Paul Bassett, and Pascucci, to enter RTD coffee. However, RTD ... Read More

  • RTD Tea in Chile

    ... While RTD tea has faced inflationary pressures like its hot counterpart, it has managed to counteract these effects with other positive factors. One such factor has been the warmer summers experienced in Chile due to ... Read More

  • RTD Tea in South Korea

    ... to see a negligible decline, reduced sugar still RTD tea is expected to see low growth, and carbonated RTD tea and kombucha is set to see another year of exceptional although slowing growth. Kombucha now ... Read More

  • RTD Tea in Ecuador

    ... the category and commanding an overwhelming majority of category sales. This remarkable position gives the brand a high degree of control over the entire category and positions Fuze Tea as the dominant powerhouse in RTD ... Read More

  • RTD Coffee in Canada

    ... development. RTD Coffee has emerged as a drink for a modern generation ready to try something new and innovative and move away from traditional coffee. Current value growth partly reflects record price inflation across all ... Read More

  • RTD Tea in Costa Rica

    ... both volume and value growth as consumers did not feel as compelled to reduce purchases of these items or eliminate them altogether. Consequently, RTD tea saw positive sales growth with no major disruptions over the ... Read More

  • RTD Tea in Canada

    ... it a healthier alternative to carbonates and sugary juices. In response, manufacturers are continuing to broaden their portfolios and engaging in new product development. For example, Brisk has developed new flavours, including strawberry, for its ... Read More

  • RTD Tea in Peru

    ... years of stagnation. Despite competing against high-volume categories like bottled water, carbonated water, and sports drinks, RTD teas have gained traction due to their affordable pricing and positioning as a healthier, low-calorie option. Euromonitor International's ... Read More

  • RTD Tea in Bolivia

    ... inflationary pressures. The segment is also seeing continuing dynamism, with increasing offerings of energy drinks with functional ingredients and that boosts overall value sales. Euromonitor International's RTD Tea in Bolivia report offers a comprehensive guide ... Read More

  • RTD Coffee in Peru

    ... accompanied by extensive marketing efforts, pandemic-related restrictions stymied the category's expansion. Nescafé Cold Brew later exited the Peruvian market, leaving Starbucks (North American Coffee Partnership) and Café Olé (The Braedt SA) as the primary brands ... Read More

  • RTD Coffee in Costa Rica

    ... of RTD coffee in Costa Rica, the higher unit prices associated with these products led to lower consumption. Instead, shoppers opted to prepare cold coffee drinks at home or simply skipped on the treat altogether ... Read More

  • Ready-to-Drink Tea and Kombucha in the U.S. through 2027

    ... category as well as from outside the sector make this a particularly important time to keep a close eye on the trends in the sector and its evolving sub-segments. This in-depth report focuses on RTD ... Read More

  • RTD Coffee in Bosnia and Herzegovina

    ... and it is partly its novelty factor that has boosted volume sales. That being said, the acceleration of impulse buying, as society is fully opened post pandemic, is also driving growth. Euromonitor International's RTD Coffee ... Read More

  • RTD Tea in Bosnia and Herzegovina

    ... expected to support volume growth. RTD tea is made up of still RTD tea, with only a negligible presence of carbonated RTD tea. Euromonitor International's RTD Tea in Bosnia and Herzegovina report offers a comprehensive ... Read More

  • RTD Coffee in Greece

    ... shops means that takeaway coffee prices are very competitive. Despite the on-the-go coffee trend being strong in Greece, it has not helped RTD coffee, with consumers preferring hot coffee, with fresh options from specialists widely ... Read More

  • RTD Coffee in Denmark

    ... a more convenient alternative to the fresh, hot coffee served by cafés and specialist coffee shops. RTD coffee is perhaps the category of soft drinks that is least likely to be regarded as essential amongst ... Read More

  • RTD Coffee in the Netherlands

    ... are still emerging from a relatively low base, though booming demand also reflects rising appreciation for the combination of indulgence and functionality offered by such products, especially among younger demographics. While some people simply enjoy ... Read More

  • RTD Tea in Portugal

    ... of the tourism industry boosts on-trade, off-trade records a sales increase due to some consumers shifting from the foodservice channel to retail during a time of lower purchasing power. Reduced sugar options continue to gain ... Read More

  • RTD Coffee in Poland

    ... is widely available in the modern trade, with a good selection of brands, formats and sizes to choose from. In Poland, RTD coffee is treated as a dessert and is usually consumed between 12.00hrs and ... Read More

  • RTD Tea in the Netherlands

    ... due to the ongoing normalisation of foodservice consumption patterns in the wake of the pandemic. Overall demand continues to be buoyed by the fact that tea in general has a healthy image in the Netherlands, ... Read More

  • RTD Tea in Ireland

    ... see volume growth at the end of the review period. Still RTD tea has enjoyed rising popularity through Unilever Ireland’s promotional activities in support of the leading brand, Lipton, and the traditional attraction of Irish ... Read More

  • RTD Coffee in Hungary

    ... instability prompted consumers to reduce expenses on non-essential items or seek alternative options. Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • RTD Tea in Hungary

    ... on player support, constant innovation, and seasonal promotions. This put additional pressure on the category. Euromonitor International's RTD Tea in Hungary report offers a comprehensive guide to the size and shape of the market at ... Read More

  • RTD Tea in Denmark

    ... growth during the year, and reduced sugar RTD tea. Both these categories benefited from the prominent health and wellness trend. Consumer interest in kombucha was supported by increasing publicity around the benefits of fermented products ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings