Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Kazakhstan

    ... is expected to register healthy volume growth, with only RTD tea outperforming it in terms of volume growth. Euromonitor International's RTD Coffee in Kazakhstan report offers a comprehensive guide to the size and shape of ... Read More

  • RTD Tea in North Macedonia

    ... and RTD tea. This trend is predominantly driven by health-conscious consumers who are increasingly mindful of their sugar and carbohydrate intake, opting for beverages that align with their health goals. The premiumisation of the category ... Read More

  • RTD Coffee in North Macedonia

    ... entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, ... Read More

  • RTD Tea in Kazakhstan

    ... the perception that it is a healthier soft drink, in spite of its high sugar content. This stems from the popularity of hot tea, which is a staple in Kazakhstan and an important part of ... Read More

  • RTD Tea in Cameroon

    ... promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their portfolios. Euromonitor International's RTD Tea in Cameroon report offers a comprehensive guide to the size and shape of the market ... Read More

  • RTD Coffee in Georgia

    ... However, the overall assortment remains relatively narrow, and RTD coffee is not widely accessible in retail outlets. In contrast, on-trade channels have played a significant role in popularising cold coffee consumption, offering an extensive range ... Read More

  • RTD Tea in Georgia

    ... area, has experienced a notable increase in volume sales. This growth is attributed to its low maturity and the growing demand among health-conscious Georgian consumers seeking healthier beverage options. However, the availability of reduced-sugar RTD ... Read More

  • RTD Tea in Costa Rica

    ... alternative to carbonated drinks. This versatile drink is consumed during various occasions, including snack times, meals, and social gatherings, appealing to consumers across all age groups. Leading brands such as Tropical, Hi-C, Fuze Tea, Lío ... Read More

  • RTD Coffee in Costa Rica

    ... struggled to compete effectively with energy drinks and carbonated beverages, which are perceived as more accessible and familiar choices. The limited RTD coffee options, such as Café Olé’s products in glass jars, are often regarded ... Read More

  • RTD Tea in Singapore

    ... to meet these preferences. Gryphon Tea Company, for example, has reformulated its Cold Brewed Sparkling Tea line to include ""no added sugar"" variants. At the same time, Fuze Tea introduced a new Peach Mint flavor ... Read More

  • RTD Coffee in Singapore

    ... bean market. The prices of coffee beans, especially arabica and robusta, have been significantly impacted by adverse weather conditions in key coffee-producing countries such as Brazil and Vietnam. A prolonged heatwave and other extreme weather ... Read More

  • Global Ready to drink Cocktails Market 2025-2029

    ... on the ready to drink cocktails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More

  • RTD Tea in Nigeria

    ... remains quite niche in Nigeria compared to other soft drinks products. Consumers perceive RTD tea as far less essential than carbonates and energy drinks. One of the core targets for brands is the working professional ... Read More

  • RTD Tea in Ukraine

    ... war, which has reduced consumer spending on non-essential products, causing many shoppers to opt for more affordable alternatives or home-prepared beverages. Furthermore, the lack of innovation and limited price promotions within the category hindered stronger ... Read More

  • RTD Tea in Japan

    ... after bottled water, enjoying popularity amongst consumers of all ages. Notably, unsweetened green tea accounts for the largest share of sales. Japanese consumers predominantly prefer to drink green tea without sugar, making unsweetened green tea ... Read More

  • RTD Coffee in Ukraine

    ... are increasingly focusing on broadening their distribution networks, particularly in modern trade channels, which ensures better accessibility to urban consumers and those on the move, such as drivers at forecourt retailers. Among the best-sellers are ... Read More

  • RTD Tea in Latvia

    ... is falling for RTD tea. In addition, the product has a reputation for having a high sugar level, despite the efforts of market leader Fuze Tea to reduce sugar content. With the rising health and ... Read More

  • RTD Tea in Ecuador

    ... to drive sales in 2024. These channels offer broader access to consumers without requiring the extensive distribution networks essential for traditional retail. Industrias Ecuatorianas Comercial Distribuidora Codim SA, the producer of Legz, exemplifies this strategy, ... Read More

  • RTD Coffee in Latvia

    ... most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Also, consumers perceive RTD coffee as a lower sugar alternative than for instance carbonates and this is ... Read More

  • RTD Coffee in Germany

    ... on-the-go consumers with busy lifestyles. Although RTD coffee benefits from consumers demanding convenient beverages, especially in urban areas, it is often the less attractive choice when compared to hot coffee. Euromonitor International's RTD Coffee in ... Read More

  • RTD Coffee in Switzerland

    ... which saw solid volume and current value growth. This growth was also sustained by a rise in home-based consumption among remote workers, particularly young adults with active lifestyles. Euromonitor International's RTD Coffee in Switzerland report ... Read More

  • RTD Coffee in the Czech Republic

    ... First, the growing number of brands and market players is boosting product availability, making it easier for consumers to access a variety of options. Additionally, the fast-paced lifestyles of younger generations are driving demand for ... Read More

  • RTD Tea in Indonesia

    ... power, particularly among the lower-middle-income segment, is a significant contributor to this lacklustre performance. Consumers in this group are increasingly sensitive to non-essential expenditures, leading to a heightened price sensitivity when it comes to purchasing ... Read More

  • RTD Tea in Switzerland

    ... than carbonates and some energy or sports drinks, as it tends to be lower in calories and sugar. Still RTD tea is considered healthier and more appealing for most people, and it continued to outperform ... Read More

  • RTD Coffee in Croatia

    ... volume growth. Coffee is Croatia’s most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Sales are also highly seasonal, with sales peaking during the summer months, ... Read More

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