Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • RTD Coffee in Mexico

    ... distribution channels, with an interesting balance between the leading brands and the most relevant channels. Café Olé from Sigma Alimentos, for example, which is the leading brand, has an outstanding presence through small local grocers, ... Read More

  • RTD Coffee in Malaysia

    ... although growth rates remained strong amid persistent inflationary pressure. Consumers, especially in on-trade settings, tended to gravitate towards freshly brewed coffee rather than RTD coffee, prioritising quality and freshness. They increasingly focused on the overall ... Read More

  • RTD Tea in Malaysia

    ... double-digit growth at the end of the review period. Nonetheless, fast development was driven by consumers’ shifting their preference from traditional carbonates to perceived healthier beverages in general. Moreover, the ongoing recovery of foodservice in ... Read More

  • Global Ready To Drink Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. “Ready to drink” refers to packaged beverages that are sold in a prepared ... Read More

  • RTD Coffee in the United Arab Emirates

    ... it has caused significant damage to sales of RTD coffee, which is dominated by global brands, with several recording notable declines that have impacted the category’s overall performance. Euromonitor International's RTD Coffee in United Arab ... Read More

  • Global Ready to Drink Coffee Market Growth 2024-2030

    ... downstream market, the Ready to Drink Coffee is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the ... Read More

  • RTD Tea in Chile

    ... pattern and continues to recover following the double-digit decline of 2020. One of the factors supporting demand is the increasingly warmer summer months experienced in Chile due to climate change. As temperatures rise, there is ... Read More

  • RTD Tea in Slovakia

    ... with 2023. Growing production costs, combined with sugar commodity prices on the rise, created additional upward pressure on RTD tea retail selling prices. While the rate of inflation and average retail current unit price slowed ... Read More

  • RTD Coffee in Slovakia

    ... slower, rise in retail current value sales was also bolstered by unit price increases. This is because the rising commodity prices of sugar and increasing production costs were translated into higher retail selling prices. However, ... Read More

  • RTD Coffee in Taiwan

    ... including Cama and Louisa. In addition, convenience stores offer more competitively priced coffee, restricted growth. Freshly brewed coffee offers consumers a wider variety of flavours, catering to the needs of consumers seeking fresh and high-quality ... Read More

  • RTD Coffee in Poland

    ... with busy consumers looking for quick and easy ways to enjoy their favourite caffeinated beverages. This strong growth trend is evident through rising volume sales and the expanding presence of RTD coffee products across various ... Read More

  • RTD Coffee in Norway

    ... led to shortages during periods of warm weather. RTD coffee is particularly popular among young consumers, driven by trends on TikTok and other social media. Moreover, iced coffee used to perceived as a purely summer ... Read More

  • RTD Tea in Norway

    ... and 2024, limits the demand for these products. In addition, limited innovation or new product launches hindered interest in RTD tea at the end of the review period. However, while regular still RTD tea continued ... Read More

  • RTD Tea in Turkey

    ... amid further price hikes. Some consumers opted to boycott some Western brands due to the Israel-Hamas war, which also impacted volume sales. The leading brands Lipton (Pepsi-Cola International Tanitim Ltd) and Fuse Tea (Coca-Cola Içecek ... Read More

  • RTD Tea in Poland

    ... like RTD tea has surged. RTD tea brands have aligned with this demand, offering diverse packaging formats, including resealable bottles and cans, that enhance portability while preserving the product's freshness. Growth in 2024 was noted ... Read More

  • RTD Tea in Taiwan

    ... Taiwan, being revered as a symbol of health. Aligning with demand for both convenience and health benefits, RTD tea was the largest soft drink category in 2024. Euromonitor International's RTD Tea in Taiwan report offers ... Read More

  • RTD Coffee in Turkey

    ... population is becoming more accustomed to cold coffee products sold by foodservice chains like Starbucks. Added to this, the increasing variety of RTD coffee offerings in retail outlets is driving consumer interest, with an expansion ... Read More

  • Global Diet Meal Market - 2024-2031

    ... period 2024-2031. The global diet meals market is growing rapidly as there is a shift in consumer preference towards convenient health-focused meals. This is because a growing number of consumers recognize the importance of nutrition ... Read More

  • RTD Coffee in Thailand

    ... for a high proportion of category sales. While being more expensive than fresh coffee, it has relied on its convenience to win over consumers. However, being more expensive than many other beverages, RTD coffee has ... Read More

  • RTD Tea in Thailand

    ... the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas with a sugar content between 8% and 14% will incur an additional tax of THB2. This new phase ... Read More

  • RTD Tea in Hungary

    ... 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a major tool in this competitive soft drinks category in Hungary. The general economic situation improved, helping perceived non-essential products to ... Read More

  • RTD Tea in Hong Kong, China

    ... the average diet. The majority of RTD tea options are unsweetened, offering additional flavour in comparison to plain bottled water while containing no sugar, making them a preferred and refreshing choice for consumers. With the ... Read More

  • RTD Tea in Romania

    ... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More

  • RTD Coffee in the Netherlands

    ... Since RTD coffee has a high dairy content, it is therefore considered a dairy product, and so most products are exempt from the soft drinks’ consumption tax. This gave the category a strong advantage over ... Read More

  • RTD Coffee in Spain

    ... rate than was seen in recent years. RTD coffee is experiencing a wave of popularity in Spain, particularly amongst younger consumers. Coffee culture is strong in the country, and there is interest in different types ... Read More

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