Milk and Dairy Market Research Reports & Industry Analysis

The milk and dairy market is experiencing changes. As more and more people in the United States are turning away from drinking milk the market is experiencing negative effects. Children between the ages of 2 and 11 consume the most milk, about two times the amount as adults.

The future of milk and dairy products is going to be different than what many grew up with. Advertisement campaigns such as “Got Milk?” no longer exist. Instead, companies are focusing on the dietary and health benefits milk has to offer – such as high vitamin D, calcium, magnesium, potassium, and protein content. To be profitable, companies are going to have to alter their marketing campaigns. Key competitors to milk and dairy products now are milk alternatives, such as coconut milk, almond milk, flax milk and other juices that provide the same health benefits.

MarketResearch.com’s collection of market research studies on the beverage industry, specifically in milk and dairy, will help you stay competitive and grow in this market. Our beverage market research can help you discover multiple perspectives that will help you answer your beverage research questions or give insight into industry segmentation, size, and growth of the global market. Also available are highly regarded outlook reports for the U.S. and global markets, along with a full library of country-specific studies for milk and dairy products. MarketResearch.com also offers a monthly report titled Global Dairy Food Market: News and Events that provides a monthly review of the latest happenings in the dairy food and beverage market.

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Milk and Dairy Industry Research & Market Reports

  • Yoghurt and Sour Milk Products in Canada

    ... The category benefits from substantial consumption due to its numerous health and wellness benefits and claims, including gut health and immune system support, among others. According to various consumer surveys and studies, yoghurt ranks among ... Read More

  • Yoghurt and Sour Milk Products in South Africa

    ... lower cost compared with other dairy items, making sour milk an affordable and accessible source of nutrition. Maas (a fermented sour milk product) is an important protein source for many consumers in South Africa, regardless ... Read More

  • Yoghurt and Sour Milk Products in Costa Rica

    ... the growth in inflation is expected to ease. That being said, consumers are expected to continue to be highly price sensitive and prioritise value for money. Therefore, more expensive products such as Greek yoghurt, which ... Read More

  • Yoghurt and Sour Milk Products in Latvia

    ... uncertainty and declining purchasing power in Latvia, consumer demand for these non-essential products has waned. Turkish and Greek yoghurt, including plain yoghurt without additives, however, have recently attracted consumer interest as they appeal in terms ... Read More

  • Plant-Based Dairy in New Zealand

    ... household budgets are limited. This has been no different for plant-based dairy, with brands from these players seeing double-digit current value growth in plant-based milk, which is set to continue in 2023. Plant-based milk can ... Read More

  • Yoghurt and Sour Milk Products in New Zealand

    ... has been operating in the Australian market since 2017, and finally launched in New Zealand in 2022. Being a recognised brand, it is expected that Chobani will perform well. During the initial launch, Chobani has ... Read More

  • Yoghurt and Sour Milk Products in Hungary

    ... prominent position in the drinking yoghurt market. New product launches have also aligned themselves with this positioning. For example, the new Mizo Immun+ yoghurts target growing immunity-conscious consumers. The product is available in three flavours, ... Read More

  • Yoghurt and Sour Milk Products in Israel

    ... of milk was set to rise by 16% in May 2023. However, days before the implementation of the increase, the Minister of Finance and Minister of Agriculture agreed to a price rise at the level ... Read More

  • Other Dairy in Poland

    ... drive sales of dairy products often used as ingredients, such as cream. Euromonitor International's Other Dairy in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable ... Read More

  • Drinking Milk Products in Egypt

    ... results from rising global prices of milk products, with the devaluation of the Egyptian pound boosting prices by more than 60%. This followed several waves of price increases in 2022, when local production was not ... Read More

  • Other Dairy in Italy

    ... in 2020 as consumers spent more time cooking and baking at home during lockdowns. In 2021 and 2022, sales of cream and other dairy products that are typically used in cooking and baking declined as ... Read More

  • Yoghurt and Sour Milk Products in Saudi Arabia

    ... the high rate of inflation. The category’s strong performance has mainly been due to its established role in the diets of many consumers, which has supported sales as more budget conscious consumers have stripped back ... Read More

  • Plant-Based Dairy in Poland

    ... wide selection. Similarly, once hard to find, plant-based yoghurts and vegan cheese substitutes are easily accessible. Euromonitor International's Plant-based Dairy in Poland report offers in-depth knowledge of the market at a national level, providing local ... Read More

  • Dairy Products and Alternatives in Australia

    ... for dairy products. According to the ABS Consumer Price Index, which measures the changes in the prices of goods in Australia, dairy products has seen the second highest increase in price amongst food products, second ... Read More

  • Dairy Products and Alternatives in Spain

    ... albeit at a slightly more modest rate compared to 2022. However, sales continue to struggle for growth in retail volume terms with the rising cost of living putting pressure on consumer incomes and resulting in ... Read More

  • Dairy Products and Alternatives in Vietnam

    ... the end of the review period. The country has experienced tremendous challenges on numerous fronts from the start of 2023. For example, a drop in demand from key export markets has had a significant impact ... Read More

  • Dairy Products and Alternatives in Finland

    ... attention to price points, working on reduced disposable budgets. In addition, sales patterns continued to normalise after the heightened demand that took place during the outbreak of COVID-19, with this demand driven by home seclusion ... Read More

  • Dairy Products and Alternatives in Georgia

    ... high inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. Players are responding by offering discounts in the range of 30-40% and also ... Read More

  • Drinking Milk Products in Germany

    ... flexitarianism, the evolution of dietary patterns is impacting the demand for traditional cow´s milk. Changing perceptions of health and nutrition are also influencing this decline in drinking milk consumption. While milk has long been associated ... Read More

  • Other Dairy in Germany

    ... food options among local consumers, particularly those seeking to improve their protein intake. Players are responding to this demand by introducing innovative products that combine the indulgence of desserts with the benefits of protein supplementation. ... Read More

  • Yoghurt and Sour Milk Products in Germany

    ... to various factors, including health concerns, changing tastes and a desire for customisation. Plain yoghurt is often considered a healthier option due to its minimal processing and absence of added sugars, artificial sweeteners and flavourings. ... Read More

  • Drinking Milk Products in the United Kingdom

    ... in Ukraine, pushed up production costs with utilities, fertiliser, and animal feed prices hampering milk profitability. In this already negative context, the number of dairy producers in the UK were significantly impacted throughout 2022 as ... Read More

  • Plant-Based Dairy in Latvia

    ... declining due to economic uncertainty in the country. Consuming fewer animal-based products is increasingly believed to enrich diets, improve health and decrease environmental footprint; however, economic uncertainty and lower purchasing power is pushing consumers towards ... Read More

  • Yoghurt and Sour Milk Products in Australia

    ... food, containing nutritional benefits such as protein, calcium, and probiotics. However, the high sugar content found in many yoghurts, both flavoured and plain, turns what should be a healthy item into more of a dessert ... Read More

  • Plant-Based Dairy in Bosnia and Herzegovina

    ... There is a growing appetite for dairy alternatives and plant-based products, aided by the health and wellness trend, which is bringing more consumers into the category. In response to rising demand, category players are regularly ... Read More

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