Milk and Dairy Market Research Reports & Industry Analysis

The milk and dairy market is experiencing changes. As more and more people in the United States are turning away from drinking milk the market is experiencing negative effects. Children between the ages of 2 and 11 consume the most milk, about two times the amount as adults.

The future of milk and dairy products is going to be different than what many grew up with. Advertisement campaigns such as “Got Milk?” no longer exist. Instead, companies are focusing on the dietary and health benefits milk has to offer – such as high vitamin D, calcium, magnesium, potassium, and protein content. To be profitable, companies are going to have to alter their marketing campaigns. Key competitors to milk and dairy products now are milk alternatives, such as coconut milk, almond milk, flax milk and other juices that provide the same health benefits.

MarketResearch.com’s collection of market research studies on the beverage industry, specifically in milk and dairy, will help you stay competitive and grow in this market. Our beverage market research can help you discover multiple perspectives that will help you answer your beverage research questions or give insight into industry segmentation, size, and growth of the global market. Also available are highly regarded outlook reports for the U.S. and global markets, along with a full library of country-specific studies for milk and dairy products. MarketResearch.com also offers a monthly report titled Global Dairy Food Market: News and Events that provides a monthly review of the latest happenings in the dairy food and beverage market.

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Milk and Dairy Industry Research & Market Reports

  • Germany Dairy Products and Alternatives

    ... a dynamic industry in which traditional dairy products and plant-based alternatives coexist and thrive. German consumers maintain a strong cultural attachment to dairy products, with products such as cheese, yoghurt, and milk remaining staples in ... Read More

  • Kazakhstan Drinking Milk Products

    ... and enjoys solid baseline demand. The positive birth rates in the country also help to create a robust consumer audience. While milk sees the strongest performance, flavoured milk drinks is also faring quite well, although ... Read More

  • North Macedonia Yoghurt and Sour Milk Products

    ... a degree. Consumers in North Macedonia are increasingly health conscious and yoghurt and sour milk products are seen as beneficial in terms of gut health, increasing immunity and protecting bones. Euromonitor International's Yoghurt and Sour ... Read More

  • Germany Plant-Based Dairy

    ... of the primary drivers of the expansion of plant-based milk in Germany is increasing consumer concern over the environmental impact of traditional dairy farming. As more consumers become aware of the high greenhouse gas emissions, ... Read More

  • Drinking Milk Products

    ... more popular than fresh milk. Also, given the importance of the traditional channel within the Guatemalan retail landscape, an advantage of powder milk is it does not have the same cold chain and storage requirements ... Read More

  • Norway Yoghurt and Sour Milk Products

    ... inflationary pressure on prices and demand stabilise. The introduction of new and exciting flavours packed with essential nutrients has significantly contributed to yoghurt’s positive performance. Classic yoghurt products are also experiencing a resurgence, outperforming previous ... Read More

  • Hungary Yoghurt and Sour Milk Products

    ... largely being driven by the popularity of discount chains, where larger packaging options and increased promotional activities offer more cost-effective choices for consumers. Retailers are frequently offering attractive discounts on bulk purchases, encouraging consumers to ... Read More

  • Yoghurt & Other Dairy Product Processing in the UK - Industry Market Research Report

    ... processors in recent years. Industry revenue is expected to dip at a compound annual rate of 0.5% over the five years through 2022-23 to £942.7 million. Price changes have also caused profitability to be volatile ... Read More

  • Switzerland Yoghurt and Sour Milk Products

    ... performance in value terms, yoghurt and sour milk products has continued to report declining sales in retail volume terms with value growth largely fuelled by price increases and inflation than an increase in demand. Euromonitor ... Read More

  • Norway Drinking Milk Products

    ... milk remains the best seller in retail volume terms, full fat fresh milk and powder milk are only milk categories expected to see growth in 2024. In general, milk remains on a downward trajectory in ... Read More

  • Switzerland Plant-Based Dairy

    ... According to Coop’s 2023 Plant-based report, more than one in seven milk products purchased at Coop was a vegan alternative. According to the same source, in 2019, plant-based dairy accounted for 10% of its dairy ... Read More

  • Hungary Drinking Milk Products

    ... contrast, larger retailers in the modern channel, including leading grocery chains Lidl and Spar, have a wide offering and are increasingly focusing on promoting their own private label products. Consumers are often unaware whether a ... Read More

  • New Zealand Yoghurt and Sour Milk Products

    ... driving overall sales in the category). A significant proportion of this change in consumption habits can be attributed to health and wellness. Plain yoghurt is considered healthier than flavoured options, with many brands in the ... Read More

  • Switzerland Drinking Milk Products

    ... demand. Aside from flavoured milk drinks and the niche category of goat milk, all other categories within drinking milk products have seen declining sales in retail volume terms in 2024. This decline is based on ... Read More

  • Denmark Yoghurt and Sour Milk Products

    ... is being fuelled by an increasing consumer awareness of the health benefits associated with yoghurt and sour milk, including their probiotic content, which has been associated with improved digestion. In addition, the trend towards convenience ... Read More

  • Denmark Drinking Milk Products

    ... are reducing their consumption of cow’s milk, due to a combination of rising health awareness and concerns about the environmental impact of cattle farming, given the substantial amounts of water and feed required for milk ... Read More

  • New Zealand Drinking Milk Products

    ... to their usual spending habits in this segment of drinking milk products. Consumers in New Zealand are among the top spenders on fresh milk on a per capita basis, ranking 13th on Euromonitor International’s Passport ... Read More

  • Estonia Drinking Milk Products

    ... volume sales. However, inflation remained an issue, impacting average unit prices. As a result, local consumers remained price-sensitive and prioritised value for money, which manufacturers and retailers responded to by offering discounts and price promotions. ... Read More

  • Greece Yoghurt and Sour Milk Products

    ... significant place in the Greek diet, serving not just as a breakfast staple, but also as a versatile ingredient in various dishes. Growth is being largely driven by a decisive shift towards healthier options, with ... Read More

  • Dominican Republic Drinking Milk Products

    ... in 2024. This resurgence is largely attributed to the normalisation of the tourism industry, which has invigorated economic activity and eased inflationary pressures. As tourism stabilises, more disposable income is flowing through the economy, allowing ... Read More

  • Croatia Yoghurt and Sour Milk Products

    ... years of price hikes. However, a government-imposed upper retail price limit ensures stability of prices. This regulation underscores the significance of yogurt as a staple food for the Croatian population. However, this governmental intervention also ... Read More

  • Romania Yoghurt and Sour Milk Products

    ... and supporting immune health and the good functioning of the digestive system. Since the pandemic the attention to health care to combat infections has dropped slightly, with consumers concentrating on basic foods. Retail volume sales ... Read More

  • Dominican Republic Yoghurt and Sour Milk Products

    ... 2024. With a growing perception that full-fat milk is detrimental to health and sugary products are not beneficial for their diet, yoghurt has gained a dedicated following. Consumers view yoghurt as a healthy and indulgent ... Read More

  • Romania Dairy Products and Alternatives

    ... a large number of Romanians. Although inflation is on a downward trend, utility costs remain high and household budgets are restricted, leading to a slight decline in volume sales of dairy products and alternatives. Average ... Read More

  • Portugal Dairy Products and Alternatives

    ... in the cost of living, despite the government having lowered VAT to 0% on 46 essential items in the shopping basket. These products include cow's milk, yogurt, plant-based milk and yogurt, cheese, and butter. This ... Read More

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